The document discusses sharing and social media trends. It notes that over 900 million people use Facebook monthly with over 200 million on Twitter. Sharing through Facebook accounts for 52% of all sharing with 4 billion pieces of content shared daily. The types of social sharers are identified as altruists, selectives, passionates, connectors, trendspotters, provocateurs and careerists. Sharing is important to consumers as other people's opinions influence purchasing decisions more than ads. High sharers are 3 times more likely to recommend products. The implications for marketers using Facebook are that consumers exposed to brand content buy more and actions like friending brands can influence purchasing.