Brands Taking Action on the Social Web

•Transferir como PPTX, PDF•

2 gostaram•924 visualizações

Michael Brito (Edelman) presents at Social Media Marketing 2010 San Francisco. Learn how brands are taking the collective intelligence of the community; and changing their business models, products and processes because of it. Including case studies and campaign results, this session will also demonstrate how the simple act of listening and “taking action” are yielding positive results for brands, big and small.

Negócios Tecnologia

Brands Taking Action On the Social Web Michael Brito @Britopian on Twitter

MAKE DATA DRIVEN DECISIONS http://www.coneinc.com/content1182 http://www.coneinc.com/content2601 Michael Brito @Britopian on Twitter

IT’S ABOUT THE PEOPLE, NOT THE TOOLS The tools come and go. ,[object Object]

Google BuzzConsumers’ expectations aren’t changing. In fact, they want more out of brands. That is a good thing. Michael Brito @Britopian on Twitter

SO THE QUESTION IS …. How do we live up to consumer expectations? Michael Brito @Britopian on Twitter

KICK A$$ PRODUCTS Michael Brito @Britopian on Twitter

SUPERIOR CUSTOMER SERVICE Michael Brito @Britopian on Twitter

BRANDS BECOME BELIEVABLE Michael Brito @Britopian on Twitter

PEOPLE BUY THINGS FROM BRANDS THAT LISTEN Top Ten Brands / measuring breath and depth within the social web ,[object Object]

Mais conteúdo relacionado

Destaque

The Science of SocialOur Social Times

Paul hearingOur Social Times

Fox PresentationPierce

Customer Insight is a Key Benefit of Social Customer Service , Ronan Gillen, ...Our Social Times

CR - "Coopération économique et culturelle entre saint-pierre et miquelon et ...VedoShare

How to Empower Your Digital "SuperFans" to Drive Offline EngagementOur Social Times

Destaque (6)

The Science of Social

Paul hearing

Fox Presentation

Customer Insight is a Key Benefit of Social Customer Service , Ronan Gillen, ...

CR - "Coopération économique et culturelle entre saint-pierre et miquelon et ...

How to Empower Your Digital "SuperFans" to Drive Offline Engagement

Semelhante a Brands Taking Action on the Social Web

Pillsbury's Social Media Strategy: An AnalysisGary Schroeder

How To Kick Ass AndTake Names On The Social Web #CrushIQ Michael Brito | Zeno Group

Wsjtwitter4bizfinal 091104090108 Phpapp01Mary Yeo

The Top 10 YouTube Trends You Can't Ignore in 2023.pptxArisenTechnologies1

Social Business Webinar for MarketingProfsMichael Brito | Zeno Group

The Underwear Expert Media PlanChristian Blakley

From Social Business to Social Brand: Syracuse UniversityMichael Brito | Zeno Group

Making Social Media Make Money: Ten StrategiesAffiliate Summit

Wsjtwitter4bizfinal 091104090108 Phpapp01Creative Direct Limited

Creating A Stellar Social Media StrategyMichael Brito | Zeno Group

Social Media Strategies - social3i - August 2010social3i

Klout Matters - presentation to National Speakers Association - Colorado Chap...Gina Carr, MBA

5 social media trends to watchJustin Goldsborough

Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell

Why the Way You Collect the Voice of the Customer MattersAIPMM Administration

#SMWChaChing! Social Media Week London 2014 - SocialBroAudiense

Social Crush Keynote #socialcrushMichael Brito | Zeno Group

You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt

MTEX Beacon seminar - March 2019nigelbridges

What Every Author Needs to Know Today about Klout & Book MarketingGina Carr, MBA

Semelhante a Brands Taking Action on the Social Web (20)

Pillsbury's Social Media Strategy: An Analysis

How To Kick Ass AndTake Names On The Social Web #CrushIQ

Wsjtwitter4bizfinal 091104090108 Phpapp01

The Top 10 YouTube Trends You Can't Ignore in 2023.pptx

Social Business Webinar for MarketingProfs

The Underwear Expert Media Plan

From Social Business to Social Brand: Syracuse University

Making Social Media Make Money: Ten Strategies

Wsjtwitter4bizfinal 091104090108 Phpapp01

Creating A Stellar Social Media Strategy

Social Media Strategies - social3i - August 2010

Klout Matters - presentation to National Speakers Association - Colorado Chap...

5 social media trends to watch

Social Media Update: What's Hot and What's Not - October 2013

Why the Way You Collect the Voice of the Customer Matters

#SMWChaChing! Social Media Week London 2014 - SocialBro

Social Crush Keynote #socialcrush

You Gotta Have Personality: how to connect to today’s customer with video

MTEX Beacon seminar - March 2019

What Every Author Needs to Know Today about Klout & Book Marketing

Mais de Our Social Times

Taking the Boring out of B2B Content MarketingOur Social Times

The convergence of social and digital customer serviceOur Social Times

The Convergence of Social and Digital Customer ServiceOur Social Times

Social Media Masterclass for BPMA Conference 2014Our Social Times

B2B content marketing: How to engage generate leads and maximise ROIOur Social Times

Taking the 'boring' out of B2B content marketingOur Social Times

Next Generation Customer Communities: From Support to sCRM & Advocacy Our Social Times

Using Social Data & Gaming Mechanics to Improve Customer Service Our Social Times

Going Global: How To Create an International Social Customer Service Strategy Our Social Times

Social Customer Service & Experience (SCSX): A Case StudyOur Social Times

12 Monate "die Kabelhelden"Our Social Times

Optimale Integration Sozialer Medien in das Kundenservice CenterOur Social Times

Der ROI von Social CRM: Vorteile und Nutzen einer digitalen Kundenservice-Str...Our Social Times

Social Customer Service & MarketingOur Social Times

Best Practices in Social Customer Service ExcellenceOur Social Times

Are you ready for social customer service?Our Social Times

Complaints on social media (and how to minimise the damage they cause) - Olga...Our Social Times

Social CRM and One Agenda - Martin Hill Wilson at SCRM13 BrusselsOur Social Times

Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, Lin...Our Social Times

How to Create and Manage Customer Communities, Dimelo at Social CRM 2013 in B...Our Social Times

Mais de Our Social Times (20)

Taking the Boring out of B2B Content Marketing

The convergence of social and digital customer service

The Convergence of Social and Digital Customer Service

Social Media Masterclass for BPMA Conference 2014

B2B content marketing: How to engage generate leads and maximise ROI

Taking the 'boring' out of B2B content marketing

Next Generation Customer Communities: From Support to sCRM & Advocacy

Using Social Data & Gaming Mechanics to Improve Customer Service

Going Global: How To Create an International Social Customer Service Strategy

Social Customer Service & Experience (SCSX): A Case Study

12 Monate "die Kabelhelden"

Optimale Integration Sozialer Medien in das Kundenservice Center

Der ROI von Social CRM: Vorteile und Nutzen einer digitalen Kundenservice-Str...

Social Customer Service & Marketing

Best Practices in Social Customer Service Excellence

Are you ready for social customer service?

Complaints on social media (and how to minimise the damage they cause) - Olga...

Social CRM and One Agenda - Martin Hill Wilson at SCRM13 Brussels

Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, Lin...

How to Create and Manage Customer Communities, Dimelo at Social CRM 2013 in B...

Último

digital marketing , introduction of digital marketingrajputmeenakshi733

Driving Business Impact for PMs with Jon HarmerAggregage

Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps

Supercharge Your eCommerce Stores-acowebsGOKUL JS

Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants

Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras

NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data

TriStar Gold Corporate Presentation - April 2024Adnet Communications

Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra

WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7

1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs

WAM Corporate Presentation April 12 2024.pdfWestern Alaska Minerals Corp.

Darshan Hiranandani [News About Next CEO].pdfShashank Mehta

Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7

Excvation Safety for safety officers referencessuser2c065e

BAILMENT & PLEDGE business law notes.pptxran17april2001

Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama

Technical Leaders - Working with the Management TeamArik Fletcher

Send Files | Sendbig.comSend Files | Sendbig.comSendBig4

1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs

Brands Taking Action on the Social Web

1. Brands Taking Action On the Social Web Michael Brito @Britopian on Twitter

2. MAKE DATA DRIVEN DECISIONS http://www.coneinc.com/content1182 http://www.coneinc.com/content2601 Michael Brito @Britopian on Twitter

4. Friendster

5. Plurk

6. Twitter

7. Google BuzzConsumers’ expectations aren’t changing. In fact, they want more out of brands. That is a good thing. Michael Brito @Britopian on Twitter

8. SO THE QUESTION IS …. How do we live up to consumer expectations? Michael Brito @Britopian on Twitter

9. KICK A$$ PRODUCTS Michael Brito @Britopian on Twitter

10. SUPERIOR CUSTOMER SERVICE Michael Brito @Britopian on Twitter

11. AUTHENTIC COMMUNITY ENGAGEMENT

12. BRANDS BECOME BELIEVABLE Michael Brito @Britopian on Twitter

13.

14. Dell (123)

15. eBay (115)

16. Google (105)

17. Microsoft (103)

18. Thomson Reuters (101)

19. Nike (100)

20. Amazon (88)

21. SAP (86)

22. Tie - Yahoo!/Intel (85)“Engagement Correlates To financial Performance” Michael Brito @Britopian on Twitter

23. TRADITIONAL SALES FUNNEL “Engagement Correlates To financial Performance” Michael Brito @Britopian on Twitter

24. ACTIVATING YOUR ADVOCATES If you love your customers, they will love you back, And tell others! Michael Brito @Britopian on Twitter

25. Michael Brito @Britopian on Twitter

26.

27. Crowdsourcing products, services and improvement to the coffee experience

28. Building strong & profitable customer relationshipsMichael Brito @Britopian on Twitter

29. STARBUCKS LISTENS & ACTS

30. Michael Brito @Britopian on Twitter

31.

32. Saved the company million in manufacturing costs, inventory, etc.Michael Brito @Britopian on Twitter

33. Show video http://www.youtube.com/watch?v=jqLPHrCQr2I. Michael Brito @Britopian on Twitter

34.

35. Released the video on Youtube

36. Over million views in one month

37. The community was begging for t-shirts like this one

38. Youtube comments, Twitter, Gizomodo, EngadgetAjay Bhatt – co founder of the USB port Michael Brito @Britopian on Twitter

39. A ROCKSTAR IS BORN! Michael Brito @Britopian on Twitter

40. Michael Brito @Britopian on Twitter

41. THE ANALOG GROUNDSWELL Michael Brito @Britopian on Twitter

Brands Taking Action on the Social Web

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (6)

Semelhante a Brands Taking Action on the Social Web

Semelhante a Brands Taking Action on the Social Web (20)

Mais de Our Social Times

Mais de Our Social Times (20)

Último

Último (20)

Brands Taking Action on the Social Web