Planetary and Vedic Yagyas Bring Positive Impacts in Life
Above The Funnel: Integrating Social and CRM
1. Chris Selland, Chief Marketing Officer November 5, 2011 Above the Funnel – Integrating Social & CRM
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3. The Promise & The Reality of CRM CONFIDENTIAL | terametric |
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5. Influence is Specific, not General CONFIDENTIAL | terametric | “ Does Ashton Kutcher (7.3M Twitter followers at the time of this writing) influence car buyers? Stroller buyers? Computer buyers? Does Lady Gaga influence headache sufferers?” Source: A Framework for Social Analytics Altimeter Group, August 2011 Source: Gillin.com – September 6, 2011
6. The ‘Big Data’ Challenge CONFIDENTIAL | terametric | “ The killer app of big data is the detailed analysis of customer behaviour, and one of the richest sources of information about what people really think is to be found in social media, be that Twitter, Facebook or YouTube etc. ” Source: IT-Director.com David Norris – Bloor Research August 23, 2011 “… 90% of the data in the world today has been created in the last two years alone” Source: Smarter Computing Builds a Smarter Planet IBM, 2011
8. Enabled, but not Driven, by Technology CONFIDENTIAL | terametric | “ The lesson for business, in terms of Social CRM is that we are now at a point that the customers’ expectations are so great and their demands so empowered that our SCRM business strategy needs to be built around collaboration and customer engagement, not traditional operational customer management.” Paul Greenberg, Time to Put a Stake in the Ground on Social CRM - ZDNet
9. Social Sales & Marketing Ecosystem CONFIDENTIAL | terametric |