Maximize your Marketing Budget -- For Private Schools

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Marketing a private school isn't as easy as it once was. Technology, social media, print, online, radio... there are so many choices. This presentation focuses on ways to integrate your current marketing into social media and email marketing campaigns for no additional costs. View full notes: http://www.dialogueonline.ca/Maximize-Marketing-Budget-Social-Media.php

Educação

What’s new ... what works?
Radio
Social Media Print
BLOG Email Marketing
TV Open House

67% of online searches are driven
by offline channels

How can you amplify results
1. Where can you
share your blog,
twitter and facebook
pages?

2. Can you automate
postings to save time?

Example: Brentwood College
www.brentwood.bc.ca

Facebook
Twitter
Linked In

Facebook &
Twitter links

Pull RSS feed of
News or Blog

Tools and Widgets
twitter.com/goodies
hootsuite.com
backtweets.com

Email Marketing
Email is still the most common form of
communication and helps promote WOM.

> Current families > Alumni
> Prospective families > Staff and faculty
> Students

Email Marketing
How do you build your email lists? JUST ASK!

• Open House events
• Registration forms
• Inquiry forms
• Fundraisers
Tips: >‘Signme up’ is better than ‘subscribe’
> Add opt-in default subscription to all forms

Email Marketing: TIPS
1. List quality is more important than quantity

2. Use a short and catchy subject line

3. Use a simple design and watch for “spam”
words such as “free” and “discount”
4. Track your statistics and make changes

5. Promote your subscription on every page
of your website

Our Kids Media
Marketing Private and
Independent Schools since 1998

twitter: @ourkidsnet
web: www.ourkidsmedia.com
phone: 905.272.1843

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