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RESTRATEGIZE ≠ SHAREHOLDER VALUE MAXIMIZATION
RESTRATEGIZE ≠ MERGERS AND ACQUISITIONS
RESTRATEGIZE ≠ GROWTH AND EXPANSION
RESTRATEGIZE = HOW TO ADAPT TO AN ECONOMIC CRISIS


METHODOLOGY
A GENERAL MODEL OF A COMPANY

                                 Mission
                                 Vision
                                 Strategy             Opportunities and threats



                              Design

 Value proposition                                           Finance
                               Leadership
                              Communication
     Economies       Design                   Align
   - Knowledge                   Internal                    Market
      - Scale                  Organization


                                 Alliances                Competition
INTRODUCING A CRISIS IN THE FINANCIAL MARKET

                                 Mission
                                 Vision
                                 Strategy              Opportunities and threats



                                              Crisis
                              Design

 Value proposition                                            Finance
                               Leadership
                              Communication
     Economies       Design                   Align
   - Knowledge                   Internal                     Market
      - Scale                  Organization


                                 Alliances                 Competition
THAT LEADS TO MARKET DOWNTURN AND - CRISIS

                                 Mission
                                 Vision
                                 Strategy              Opportunities and threats



                                              Crisis
                              Design

 Value proposition                                            Finance
                               Leadership




                                                                             Crisis
                              Communication
     Economies       Design                   Align
   - Knowledge                   Internal                     Market
      - Scale                  Organization


                                 Alliances                 Competition
FOLLOWED BY AN INTERNAL ORGANIZATION CRISIS

                                 Mission
                                 Vision
                                 Strategy                Opportunities and threats



                                                Crisis
                              Design

 Value proposition                                              Finance
                               Leadership




                                                                               Crisis
                              Communication
     Economies       Design                      Align
   - Knowledge                   Internal                       Market
      - Scale                  Organization
                                              Crisis

                                 Alliances                   Competition
… AND POSSIBLY A LEADERSHIP CRISIS

                                   Mission
                                   Vision
                                   Strategy                Opportunities and threats



                                                  Crisis
                                Design

  Value proposition Crisis                                        Finance
                                 Leadership




                                                                                 Crisis
                                Communication
      Economies        Design                      Align
    - Knowledge                    Internal                       Market
       - Scale                   Organization
                                                Crisis

                                   Alliances                   Competition
IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.
1. REALIZE YOU ARE IN AN ECONOMIC CRISIS
2. REDEFINE YOUR LEADERSHIP
3. REESTABLISH YOUR MISSION
4. REVISE YOUR VISION
5. RETHINK HOW YOU COMMUNICATE IN YOUR MARKET
6. REDEFINE YOUR VALUE PROPOSITION
7. REDISTINGUISH YOURSELF FROM YOUR COMPETITORS
8. REDESIGN YOUR ORGANIZATION
9. REORGANIZE YOUR ALLIANCES
10. REFINANCE YOUR COMPANY
STEP 1. REALIZE YOU ARE IN AN ECONOMIC CRISIS
                present
Time   past                future

Geography                              Mission
                                       Vision
                                       Strategy                Opportunities and threats



                                                      Crisis
                                    Design

  Value proposition Crisis                                            Finance
                                     Leadership




                                                                                     Crisis
                                    Communication
         Economies        Design                       Align
       - Knowledge                     Internal                       Market
          - Scale                    Organization
                                                    Crisis

                                       Alliances                   Competition
STEP 2. REDEFINE YOUR LEADERSHIP

                                       Mission
                                       Vision
                                       Strategy                Opportunities and threats



                                                      Crisis
                                    Design
                                .
                           p2
 Value proposition                                                    Finance
                                     Leadership
                       St e




                                                                                     Crisis
                                    Communication
     Economies       Design                            Align
   - Knowledge                         Internal                       Market
      - Scale                        Organization
                                                    Crisis

                                       Alliances                   Competition
STEP 3. REESTABLISH YOUR MISSION

                                .      Mission
                           p3
                        te
                       S               Vision
                                       Strategy                Opportunities and threats



                                                      Crisis
                                    Design

 Value proposition                                                    Finance
                                     Leadership




                                                                                     Crisis
                                    Communication
     Economies       Design                            Align
   - Knowledge                         Internal                       Market
      - Scale                        Organization
                                                    Crisis

                                       Alliances                   Competition
STEP 4. REVISE YOUR VISION

                                                         .
                                 Mission
                                                    p4
                                                 te
                                                S
                                 Vision
                                 Strategy                    Opportunities and threats



                                                Crisis
                              Design

 Value proposition                                                  Finance
                               Leadership




                                                                                   Crisis
                              Communication
     Economies       Design                      Align
   - Knowledge                   Internal                           Market
      - Scale                  Organization
                                              Crisis

                                 Alliances                       Competition
STEP 5. RETHINK HOW YOU COMMUNICATE IN YOUR
MARKET
                                 Mission
                                 Vision
                                Restrategy                Opportunities and threats



                                                Crisis
                              Design
                                                      .
                                                   p5
 Value proposition                                               Finance
                               Leadership
                                               Ste




                                                                                Crisis
                              Communication
     Economies       Design                      Align
   - Knowledge                   Internal                        Market
      - Scale                  Organization
                                              Crisis

                                 Alliances                    Competition
STEP 6. REDEFINE YOUR VALUE PROPOSITION

                                 Mission
                                 Vision
                                Restrategy               Opportunities and threats


                .                               Crisis
           p6                 Design
       Ste
 Value proposition                                              Finance
                               Leadership




                                                                               Crisis
                              Communication
     Economies       Design                      Align
   - Knowledge                   Internal                       Market
      - Scale                  Organization
                                              Crisis

                                 Alliances                   Competition
STEP 7. REDISTINGUISH YOURSELF FROM YOUR
COMPETITORS
                                 Mission
                                 Vision
                                Restrategy                   Opportunities and threats



                                                    Crisis
                              Design

 Value proposition                                                  Finance
                               Leadership




                                                                                   Crisis
                              Communication
     Economies       Design                         Align
   - Knowledge                   Internal                           Market
      - Scale                  Organization


                                 Alliances                       Competition

                                                .
                                            7
                                         ep
                                       t
                                   S
STEP 8. REDESIGN YOUR ORGANIZATION

                                 Mission
                                 Vision
                                Restrategy              Opportunities and threats



                                               Crisis
                              Design

 Value proposition                                             Finance
                               Leadership
                              Communication
     Economies       Design                    Align
   - Knowledge                   Internal                      Market
      - Scale                 Reorganization
                                          .
                                       p8
                                   St e
                                 Alliances                  Competition
STEP 9. REORGANIZE YOUR ALLIANCES

                                       Mission
                                       Vision
                                      Restrategy              Opportunities and threats



                                                     Crisis
                                    Design

 Value proposition                                                   Finance
                                     Leadership
                                    Communication
     Economies       Design                          Align
   - Knowledge                         Internal                      Market
      - Scale                       Reorganization
                                .
                            9
                         ep
                       t
                      S
                                       Alliances                  Competition
STEP 10. REFINANCE YOUR COMPANY

                                 Mission
                                 Vision
                                Restrategy             Opportunities and threats


                                                                             .
                                                                          10
                              Design                                    p
                                                                   St e
 Value proposition                                            Finance
                               Leadership
                              Communication
     Economies       Design                    Align
   - Knowledge                   Internal                     Market
      - Scale                 Reorganization


                                 Alliances                 Competition
RESULTING IN A RESTRATEGIZED COMPANY
                     present
Time   past                     future

Geography                                   Mission
                                            Vision
                                           Restrategy             Opportunities and threats



                                         Design

  Value proposition                                                      Finance
                                          Leadership
                                         Communication
         Economies             Design                     Align
       - Knowledge                          Internal                     Market
          - Scale                        Reorganization


                                            Alliances                 Competition
WHAT’S YOUR RESTRATEGY GOING TO BE?




Restrategize methodology
© 2009
Ouke Arts
Restrategy Consultant
ouke.arts@gmail.com

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Restrategize methodology

  • 1. RESTRATEGIZE ≠ SHAREHOLDER VALUE MAXIMIZATION RESTRATEGIZE ≠ MERGERS AND ACQUISITIONS RESTRATEGIZE ≠ GROWTH AND EXPANSION RESTRATEGIZE = HOW TO ADAPT TO AN ECONOMIC CRISIS METHODOLOGY
  • 2. A GENERAL MODEL OF A COMPANY Mission Vision Strategy Opportunities and threats Design Value proposition Finance Leadership Communication Economies Design Align - Knowledge Internal Market - Scale Organization Alliances Competition
  • 3. INTRODUCING A CRISIS IN THE FINANCIAL MARKET Mission Vision Strategy Opportunities and threats Crisis Design Value proposition Finance Leadership Communication Economies Design Align - Knowledge Internal Market - Scale Organization Alliances Competition
  • 4. THAT LEADS TO MARKET DOWNTURN AND - CRISIS Mission Vision Strategy Opportunities and threats Crisis Design Value proposition Finance Leadership Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Alliances Competition
  • 5. FOLLOWED BY AN INTERNAL ORGANIZATION CRISIS Mission Vision Strategy Opportunities and threats Crisis Design Value proposition Finance Leadership Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Crisis Alliances Competition
  • 6. … AND POSSIBLY A LEADERSHIP CRISIS Mission Vision Strategy Opportunities and threats Crisis Design Value proposition Crisis Finance Leadership Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Crisis Alliances Competition
  • 7. IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.
  • 8. 1. REALIZE YOU ARE IN AN ECONOMIC CRISIS 2. REDEFINE YOUR LEADERSHIP 3. REESTABLISH YOUR MISSION 4. REVISE YOUR VISION 5. RETHINK HOW YOU COMMUNICATE IN YOUR MARKET 6. REDEFINE YOUR VALUE PROPOSITION 7. REDISTINGUISH YOURSELF FROM YOUR COMPETITORS 8. REDESIGN YOUR ORGANIZATION 9. REORGANIZE YOUR ALLIANCES 10. REFINANCE YOUR COMPANY
  • 9. STEP 1. REALIZE YOU ARE IN AN ECONOMIC CRISIS present Time past future Geography Mission Vision Strategy Opportunities and threats Crisis Design Value proposition Crisis Finance Leadership Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Crisis Alliances Competition
  • 10. STEP 2. REDEFINE YOUR LEADERSHIP Mission Vision Strategy Opportunities and threats Crisis Design . p2 Value proposition Finance Leadership St e Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Crisis Alliances Competition
  • 11. STEP 3. REESTABLISH YOUR MISSION . Mission p3 te S Vision Strategy Opportunities and threats Crisis Design Value proposition Finance Leadership Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Crisis Alliances Competition
  • 12. STEP 4. REVISE YOUR VISION . Mission p4 te S Vision Strategy Opportunities and threats Crisis Design Value proposition Finance Leadership Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Crisis Alliances Competition
  • 13. STEP 5. RETHINK HOW YOU COMMUNICATE IN YOUR MARKET Mission Vision Restrategy Opportunities and threats Crisis Design . p5 Value proposition Finance Leadership Ste Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Crisis Alliances Competition
  • 14. STEP 6. REDEFINE YOUR VALUE PROPOSITION Mission Vision Restrategy Opportunities and threats . Crisis p6 Design Ste Value proposition Finance Leadership Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Crisis Alliances Competition
  • 15. STEP 7. REDISTINGUISH YOURSELF FROM YOUR COMPETITORS Mission Vision Restrategy Opportunities and threats Crisis Design Value proposition Finance Leadership Crisis Communication Economies Design Align - Knowledge Internal Market - Scale Organization Alliances Competition . 7 ep t S
  • 16. STEP 8. REDESIGN YOUR ORGANIZATION Mission Vision Restrategy Opportunities and threats Crisis Design Value proposition Finance Leadership Communication Economies Design Align - Knowledge Internal Market - Scale Reorganization . p8 St e Alliances Competition
  • 17. STEP 9. REORGANIZE YOUR ALLIANCES Mission Vision Restrategy Opportunities and threats Crisis Design Value proposition Finance Leadership Communication Economies Design Align - Knowledge Internal Market - Scale Reorganization . 9 ep t S Alliances Competition
  • 18. STEP 10. REFINANCE YOUR COMPANY Mission Vision Restrategy Opportunities and threats . 10 Design p St e Value proposition Finance Leadership Communication Economies Design Align - Knowledge Internal Market - Scale Reorganization Alliances Competition
  • 19. RESULTING IN A RESTRATEGIZED COMPANY present Time past future Geography Mission Vision Restrategy Opportunities and threats Design Value proposition Finance Leadership Communication Economies Design Align - Knowledge Internal Market - Scale Reorganization Alliances Competition
  • 20. WHAT’S YOUR RESTRATEGY GOING TO BE? Restrategize methodology © 2009 Ouke Arts Restrategy Consultant ouke.arts@gmail.com