1. bici.mobi mpowering the mobile generation

2. “ I want to ride my bicycle.”

3. identity

4. bike messenger culture

5. raucous and sexy

6. irreverent

7. unapologetic

8. . . . and trustworthy

9. epitomized by the bicycle do you see the love?

11. A “ The global bicycles market is expected to grow at a steady pace in the near future. Growth is expected to arise from the increasing popularity of electric bicycles. China is the largest market for electric bicycles in the world and is expected to be the leader in the foreseeable future. The country accounts for a lion’s share of electric bicycles sold in major markets including Europe and the US. While exports to the US are in the form of complete units, exports to Europe are in the form of components that are assembled and sold under local brand names. Other potential markets include densely populated areas such as India and Africa.” April 10, 2008 Bike Europe “Website for Bike Professionals”

12. europe for components

13. china growth at 6% +

14. electric bici

16. bici . mobi = +

17. bici.mobi

19. bici.mobi

21. informative and diy culture

22. bici.mobi

24. bici.mobi

26. “ my bici … wherever i go”

28. identity man agement Who are you?

29. connecting services and vendors

30. hyper local

31. in the bag

32. bici.mobi

33. bici culture

35. non-exclusive =inclusive

37. identity

38. bici.mobi

39. global market for fund transfers

40. bici.mobi

41. bici.mobi

42. bici.mobi

43. bici.mobi

44. “ Modern Cowboys . . .” bici.mobi

45. identity bici.mobi

46. bici.mobi mpowering the mobile generation