18. ADD-ONS ARE BLOCKBUSTERS
5% OF
ADD-ONS
80% OF DOWNLOADS
TOTAL ADD-ONS DOWNLOADS
Friday, May 1, 2009
19. ADD-ONS ARE BLOCKBUSTERS
5% OF
99% OF TOP 5% HAVE BEEN FEATURED
ADD-ONS
80% OF DOWNLOADS
TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS
IN THE TOP 5%
Friday, May 1, 2009
20. ADD-ONS ARE BLOCKBUSTERS
5% OF
99% OF TOP 5% HAVE BEEN FEATURED
ADD-ONS
80% OF DOWNLOADS
•Featured list is a kingmaker
TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS
IN THE TOP 5%
Friday, May 1, 2009
21. ADD-ONS ARE BLOCKBUSTERS
5% OF
99% OF TOP 5% HAVE BEEN FEATURED
ADD-ONS
80% OF DOWNLOADS
•Featured list is a kingmaker
•Many add-ons never get
discovered
TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS
IN THE TOP 5%
Friday, May 1, 2009
22. ADD-ONS ARE BLOCKBUSTERS
5% OF
99% OF TOP 5% HAVE BEEN FEATURED
ADD-ONS
80% OF DOWNLOADS
•Featured list is a kingmaker
•Many add-ons never get
discovered
•Niche add-ons have an
uphill battle
TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS
IN THE TOP 5%
Friday, May 1, 2009
23. ADD-ONS ARE GLOBAL
OTHER
11%
PL
IT 3%
3%
PT-BR
4%
5%
FR
EN-US 53%
RU 5%
6%
ES-ES
10%
DE
Friday, May 1, 2009
24. ADD-ONS ARE GLOBAL
OTHER
11%
PL
IT 3%
•AMO is localized in over 30
3%
PT-BR
4%
languages
5%
FR
EN-US 53%
RU 5%
6%
ES-ES
10%
DE
Friday, May 1, 2009
25. ADD-ONS ARE GLOBAL
OTHER
11%
PL
IT 3%
•AMO is localized in over 30
3%
PT-BR
4%
languages
5%
FR
EN-US 53%
•Only about 1/2 of our traffic
RU 5%
6%
is US, and 40% comes from
ES-ES
10%
Europe
DE
Friday, May 1, 2009
26. WHAT OUR USERS WANT
MAR
KET
PLA
FIX THE
DEVELOPER
CE
SANDBOX
TOOLS
MORE IMPROVE
TUTORIALS DOCUMENTATION
We’re working on all of these things!
Friday, May 1, 2009
28. HOMEPAGE (TODAY)
•Above-the-fold experience
is dominated by the
recommended module
Friday, May 1, 2009
29. HOMEPAGE (TODAY)
•Above-the-fold experience
is dominated by the
recommended module
•No explanation of add-ons
to neophytes
Friday, May 1, 2009
30. HOMEPAGE (TODAY)
•Above-the-fold experience
is dominated by the
recommended module
•No explanation of add-ons
to neophytes
•Inconsistent presentation
Friday, May 1, 2009
48. AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
Friday, May 1, 2009
49. AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
•Allow developers to tell their own stories with Mozilla
Friday, May 1, 2009
50. AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
•Allow developers to tell their own stories with Mozilla
•Drive awareness of Mozilla’s mission as a public benefit
organization
Friday, May 1, 2009
52. FIXING THE REVIEW PROCESS
250 IN
REVIEW QUEUE
3500 PUBLIC ADD-ONS
Friday, May 1, 2009
53. FIXING THE REVIEW PROCESS
IN ONE DAY...
250 IN
REVIEW QUEUE
10 NEW PUBLIC
NOMINATIONS
15 NEW ADD-ONS
3500 PUBLIC ADD-ONS
15 FILE UPDATES
200 USER REVIEWS
1200 NEW USER
REGISTRATIONS
10-15 EDITOR
REVIEWS
Friday, May 1, 2009
54. FIXING THE REVIEW PROCESS
IN ONE DAY...
250 IN
REVIEW QUEUE
10 NEW PUBLIC
NOMINATIONS
•Improve the AMO Editor
15 NEW ADD-ONS
3500 PUBLIC ADD-ONS
experience
15 FILE UPDATES
200 USER REVIEWS
1200 NEW USER
REGISTRATIONS
10-15 EDITOR
REVIEWS
Friday, May 1, 2009
55. FIXING THE REVIEW PROCESS
IN ONE DAY...
250 IN
REVIEW QUEUE
10 NEW PUBLIC
NOMINATIONS
•Improve the AMO Editor
15 NEW ADD-ONS
3500 PUBLIC ADD-ONS
experience
15 FILE UPDATES
200 USER REVIEWS
•Surface add-ons that get
1200 NEW USER
ignored so they get attention
REGISTRATIONS
10-15 EDITOR
REVIEWS
Friday, May 1, 2009
56. FIXING THE REVIEW PROCESS
IN ONE DAY...
250 IN
REVIEW QUEUE
10 NEW PUBLIC
NOMINATIONS
•Improve the AMO Editor
15 NEW ADD-ONS
3500 PUBLIC ADD-ONS
experience
15 FILE UPDATES
200 USER REVIEWS
•Surface add-ons that get
1200 NEW USER
ignored so they get attention
REGISTRATIONS
•Give developers the tools to
identify common causes for
10-15 EDITOR
rejection
REVIEWS
Friday, May 1, 2009
64. LET’S BLOW THE DOORS OFF THIS THING
Site Redesign
User Tagging
EVOLVE CONSUMER Bandwagon
EXPERIENCE Get Satisfaction
Search
Developer.AMO
WIDEN DEVELOPER Docs and Tutorials
AUDIENCE Jetpack
Contributions
Increased traffic and stickiness
ENERGIZE ECOSYSTEM Better developer tools
Easier review process
Friday, May 1, 2009
65. CREDITS
AMO: Rey Bango and Justin Scott
Webdev: Jeff Balogh, Alex Buchanan, Wil
Clouser, Ryan Doherty, Neil Lee, Mike Morgan,
Les Orchard, Fred Wenzel
QA: Stephen Donner and Krupa Raj
Marketing: David Rolnitzky and John Slater
BD/Legal: Catherine Brady, Kev Needham,
Margaret Tallman
Design: Clearleft
Marketplace: Kent James and Wladimir Palant
Friday, May 1, 2009