1) The document discusses Lonely Planet Magazine, a proposed new monthly travel magazine in Spain for people who love traveling. 2) It would be the first travel magazine from Lonely Planet and would launch in September 2007, with a price of 6 euros and a circulation goal of 22,000-25,000 copies. 3) Details are provided on the Spanish travel magazine market and top competitors like National Geographic Traveler and Conde Nast Traveler.

1. Lonely Planet Magazine

2. Lonely
Planet
Magazine
Contents
Grup Cultura03 1.
Co-operative publishing and communication group
Sàpiens publicacions 2.
Publishing top titles
The Market
Travel magazines in Spain 3.
Lonely Planet Magazine
The magazine for people who love travelling 4.

3. Lonely
Planet
Magazine
WHO ARE WE?
Grup Cultura03
Co-operative publishing and communication group

4. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Aiming at the creation of a premier
culture and communication business

5. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Aiming at the creation of a premier
culture and communication business
With an international vocation
and role

6. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Aiming at the creation of a premier
culture and communication business
With an international vocation
and role
Turnover of 20.2 million in 2006

7. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Aiming at the creation of a premier
culture and communication business
With an international vocation
and role
Turnover of 20.2 million in 2006
100 employees

8. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Hit books
ara.

9. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Hit books
ara.

10. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Hit books
ara.

11. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Top magazines

12. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Top magazines

13. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Top magazines

14. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Unique ideas

15. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Unique ideas

16. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Innovative audiovisuals

17. Lonely WHO ARE WE?
Planet Grup Cultura03
Magazine Co-operative publishing and communication group
Innovative audiovisuals

18. WHAT DO WE DO?
Sàpiens publicacions
Publishing top titles

19. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
The key factor, content

20. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
The key factor, content
We set out to be the best at creating
content

21. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
The key factor, content
We set out to be the best at creating
content
Aiming for excitement on every page

22. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
The key factor, content
We set out to be the best at creating
content
Aiming for excitement on every page
Based on rigour and innovation

23. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
The key factor, content
We set out to be the best at creating
content
Aiming for excitement on every page
Based on rigour and innovation
Based on closeness to our readers

24. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
The key factor, content
We set out to be the best at creating
content
Aiming for excitement on every page
Based on rigour and innovation
Based on closeness to our readers
Aiming for excellence in order to be
the benchmark

25. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
The leading group on the
Catalan language
magazine market

26. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Sàpiens

27. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Sàpiens
Factual monthly local and international
history magazine

28. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Sàpiens
Factual monthly local and international
history magazine
A new concept for a successful
factual magazine

29. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Sàpiens
Factual monthly local and international
history magazine
A new concept for a successful
factual magazine
An exciting, rigorous and attractive
approach to history

30. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Sàpiens
Factual monthly local and international
history magazine
A new concept for a successful
factual magazine
An exciting, rigorous and attractive
approach to history
Exclusives on international research

31. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Sàpiens
The leading history magazine
in Catalonia
AV E R A G E M O N T H LY S A L E S
20.980
19.115
18.282
6.036
Història NG Sàpiens Història y vida Clio
Source OJD: Jan 05 - Dec 05

32. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Sàpiens
The leading history magazine
in Catalonia
AV E R A G E M O N T H LY S A L E S
20.980
19.115
18.282
AV E R A G E S A L E S L A S T 3 M O N T H S
25.000 copies 6.036
Història NG Sàpiens Història y vida Clio
Source OJD: Jan 05 - Dec 05

33. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Cuina

34. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Cuina
Monthly cookery and food magazine

35. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Cuina
Monthly cookery and food magazine
A meeting place for cookery
enthusiasts and professionals

36. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Cuina
Monthly cookery and food magazine
A meeting place for cookery
enthusiasts and professionals
Innovation, quality and respect
for tradition

37. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Cuina
Monthly cookery and food magazine
A meeting place for cookery
enthusiasts and professionals
Innovation, quality and respect
for tradition
Trusted and contributed to by
leading cooks

38. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Cuina
The leading cookery magazine
in Catalonia
AV E R A G E M O N T H LY S A L E S
15.150
13.895
4.465
3.154
Descobrir Cuina Comer bien Comer y beber Cocina Ligera
(Monthly) (Monthly) (Bi-monthly) (Monthly)
Source OJD: Jul 05 - Jun 06

39. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Cuina
The leading cookery magazine
in Catalonia
AV E R A G E M O N T H LY S A L E S
15.150
13.895
AV E R A G E S A L E S L A S T 3 M O N T H S
16.250 copies
4.465
3.154
Descobrir Cuina Comer bien Comer y beber Cocina Ligera
(Monthly) (Monthly) (Bi-monthly) (Monthly)

40. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Catalunya

41. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Catalunya
Monthly magazine about travel
in Catalonia

42. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Catalunya
Monthly magazine about travel
in Catalonia
A benchmark for people who want
to discover Catalonia

43. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Catalunya
Monthly magazine about travel
in Catalonia
A benchmark for people who want
to discover Catalonia
The top shop-window for history,
heritage, culture and leisure

44. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Descobrir Catalunya
AV E R A G E M O N T H LY S A L E S
13.812
11.673
3.544
2.787
Descobrir Catalunya Viajes NG Viajeros por Conde Nast
(Monthly) (Monthly) tierra, mar y aire Traveller
(Bi-monthly) (Bi-monthly)
Source OJD: Apr 05 - Mar 06

45. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Nat

46. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Nat
Monthly magazine for nature lovers
and enthusiasts

47. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Nat
Monthly magazine for nature lovers
and enthusiasts
Plain, accessible language for a busy
readership

48. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Nat
Monthly magazine for nature lovers
and enthusiasts
Plain, accessible language for a busy
readership
Fun and rigour to discover nature

49. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Nat
Monthly magazine for nature lovers
and enthusiasts
Plain, accessible language for a busy
readership
Fun and rigour to discover nature
Scientific advice from top specialists

50. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Nat
The leading nature magazine
in Catalonia
AV E R A G E S A L E S L A S T 3 M O N T H S
AV E R A G E S A L E S L A S T 3 M O N T H S
6.000 copies
* * There are no nature magazines covered by the OJD

51. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Altaïr

52. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Altaïr
Monographic travel magazine

53. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Altaïr
Monographic travel magazine
A genuine guide for travellers

54. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Altaïr
Monographic travel magazine
A genuine guide for travellers
Comprehensive information and
an attractive format

55. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Altaïr
Monographic travel magazine
A genuine guide for travellers
Comprehensive information and
an attractive format
Routes, landscapes, heritage,
cultures, customs

56. Lonely WHAT DO WE DO?
Planet Sàpiens publicacions
Magazine Publishing top titles
Altaïr
AV E R A G E C I R C U L A T I O N
O F O R D I N A R Y PA I D M A G A Z I N E S I N S PA I N
49.213
33.134
15.508
14.465
Viajes National DeViajes Altaïr Conde Nast
Geographic (Monthly) (Bi-monthly) Traveller
(Monthly) (Bi-monthly)

57. WHERE ARE WE?
The Market
Travel magazines in Spain

58. Lonely WHERE ARE WE?
Planet The Market
Magazine Travel magazines in Spain
Monthly circulation
of the main magazines
MAGAZINE FREQUENC. RRP Apr 04-Mar 05 Apr 05-Mar 06
Viajes National Geographic Monthly ¤ 2.50 53,657 49,213
De Viajes Monthly ¤ 2.00 35,590 33,134
Altaïr Bi-monthly ¤ 5.95 16,937 15,508
Condé Nast Bi-monthly ¤ 6.00 16,555 14,465
Viajeros por tierra, mar y aire Bi-monthly ¤ 3.00 15,239 14,413
Via libre Monthly ¤ 4.90 9,195 8,574
Total Period 147,173 135,307
Source: OJD

59. Lonely WHERE ARE WE?
Planet The Market
Magazine Travel magazines in Spain
Average Annual Turnover
ANNUAL TURNOVER
MAGAZINE FREQUENC. RRP CIRCULATION LAST
PERIOD PERIOD
Viajes National Geographic Monthly ¤ 2.50 590,556 ¤ 1,476,390
De Viajes Monthly ¤ 2.00 397,608 ¤ 795,216
Altaïr Bi-monthly ¤ 5.95 93,048 ¤ 553,636
Condé Nast Bi-monthly ¤ 6.00 86,790 ¤ 520,740
Via libre Monthly ¤ 4.90 102,888 ¤ 504,151
Viajeros por tierra, mar y aire Bi-monthly ¤ 3.00 86,478 ¤ 259,434
Total Period ¤ 4,109,567
Source: OJD

60. THE PROPOSAL
Lonely Planet Magazine
The magazine for people who love travelling

61. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The first LP travel
magazine
Frequency Monthly
Price 6
Distribution Spain
Launch September 2007
Circulation From 22,000 to 25,000 copies
Positioning 5% annual growth

62. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The spirit of LP Magazine
Lonely Planet Magazine is...
The world according to Lonely Planet
Discovering, feeling, experiencing, enjoying,
participating and loving travel

63. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The spirit of LP Magazine
Lonely Planet Magazine is...
Travel as a life experience
An immersion in history, customs, heritage,
landscapes, people and more

64. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The spirit of LP Magazine
Lonely Planet Magazine is...
A stimulus to find out for yourself
Helping you to do it your way:
you decide

65. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The spirit of LP Magazine
Lonely Planet Magazine is...
The magazine for today's traveller:
independent, diverse and free
Alone, in a couple, with the family,
with friends...

66. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
A travelling miscellany:
a taste of the world through LP eyes
Discover...
natural wonders

67. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
A travelling miscellany:
a taste of the world through LP eyes
Discover...
natural wonders
holy places

68. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
A travelling miscellany:
a taste of the world through LP eyes
Discover...
natural wonders
holy places
fascinating architectures

69. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
A travelling miscellany:
a taste of the world through LP eyes
Discover...
natural wonders
holy places
fascinating architectures
new routes

70. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
A travelling miscellany:
a taste of the world through LP eyes
Get to know...
people

71. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
A travelling miscellany:
a taste of the world through LP eyes
Get to know...
people
communities

72. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
A travelling miscellany:
a taste of the world through LP eyes
Get to know...
people
communities
customs

73. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
A travelling miscellany:
a taste of the world through LP eyes
... and you'll be dying to set off

74. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
Monographic:
one destination in depth
A city, a country, a part of the world
...to discover

75. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
Monographic:
one destination in depth
Talking about travel in a new way
... with enthusiasm, rigour, excitement, humour, knowledge,
opinion and passion

76. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
Monographic:
one destination in depth
A new view
...with the best pictures

77. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
Monographic:
one destination in depth
A personal story
...unique and enthralling

78. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
Monographic:
one destination in depth
... and you'll be dying to set off

79. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
The Lonely Planet world
For dedicated travellers
with the LP spirit
News for travellers
Readers' letters
Your trip: a travel experience
A taste of the exotic: recipes, ingredients, cooking techniques…
Travel agenda
New publications

80. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The structure of LP
Magazine
The Lonely Planet world
... and you'll be dying to set off

81. Lonely THE PROPOSAL
Planet Lonely Planet Magazine
Magazine The magazine for people who love travelling
The calendar
DELIVERY TO
FIST MOCK-UP CORRECTIONS PRINTERS RELEASE
No. 1 - September 2007 29/06 16/07 06/08 29/08
No. 2 - October 2007 01/08 20/08 07/09 26/09
No. 3 - November 2007 07/09 21/09 05/10 24/10
No. 4 - December 2007 11/10 5/10 09/11 28/11
No. 5 - January 2008 15/11 26/11 05/12 26/12