Visit WhatIsDigitalMarketing.wordpress.com for detail information. Informative Blog about Digital Marketing.

1. WhatIsDigitalMarketing.wordpress.com

2. SOCIAL MEDIA
"a group of Internet-based applications
that build on the ideological and
technological foundations of Web
2.0, and that allow the creation and
exchange of user-generated
content. Furthermore, social media
depend on mobile and web-based
technologies to create highly
interactive platforms through which
individuals and communities
share, co-create , discuss, and
modify user-generated content. It
introduces substantial and pervasive
changes to communication between
organizations, communities and
individuals" by Andreas Kaplan and
Michael Haenlein

3. CAREER IN
SOCIAL MEDIA
Social media plays vital role for
businesses to market their
products and services, this
gives job opportunity for
most people to work from
their homes and promote
different products and
services within their social
circles.

4. Importance of
Social Media
Recent surveys by different companies on social media
audience reveal very interesting findings:
• Three out of four persons feel positive after
participating in social networking.
• Social media is dominating internet usage where
about one fourth of the time people use to spend
on these websites whilst online.
• Females spend 25% more time on social media than
males.
• Social networking is happening during work as well.
• More people accessing these websites through
mobile phones than computers.
• Facebook & Twitter are among the top five social
networking sites.

5. EIGHT COMPELLING REASONS
OF SOCIAL MEDIA MARKETING
Transformation of marketing preference from traditional way to social media is on the rise. Conventional
marketing is in practice for many decades now. This is the reason due to which this style considered
suitable for businesses today. However, trend is shifting towards social networking rapidly. There are many
convincing reasons due to which this change is happening but in this article, we will look at eight
compelling motives:
Marketing with trustworthy personnel: Organizations look for trustworthy individuals as their brand
ambassadors. Social media is the ideal platform for such business model. As every individual, is
trustworthy within his own social circle. Organizations build their fan list, use their fans as their brand
ambassadors, and ask them to communicate brand value among their respective groups. This job falls
under their comfort zone due to social media, as while sitting at their home they can interact with their
loved ones. Consequently, this increases sales conversion rate.
No geographical barriers: Internet has removed geographical barriers in all occupations. International business
players are operating seamlessly at global level since the advent of internet. Since social networking works
on internet, so it automatically inherits this benefit.
Appropriate Approach For All Cultures: First predicament that comes to mind when you are operating at
global level, is how to make suitable marketing approach, that go well with different cultures. Social
networking is a resolution to this hitch, as brand ambassadors are bridging this gap of different culture of
organization and the target market. Since brand ambassador belongs to the same culture, his marketing
campaign is acceptable to his social circle. Thus, social networking is the superlative gizmo for
globalization.

6. EIGHT COMPELLING REASONS OF
SOCIAL MEDIA MARKETING
Online After Sales Reviews: Online businesses have competitive edge over its counterpart because their
potential buyers are few clicks away from accessing the online reviews of the particular product or service.
This fact influences their decision-making and puts weight on sales person’s argument.
Rising Trend Of Social Media Usage: As per recent surveys conducted by several companies, reveal Facebook
alone holds more than 1.2 billion users and is dominating the social media. This validates that social media
usage is increasing rapidly. Furthermore, people use more than half of their online time on social media.
This clearly shows that in future social media will become the most popular platform for marketing in
order to reach masses.
Falls In Comfort Zone: It is convenient for the buyer to procure things online sitting on the couch rather than
visiting shops or offices in person. On top of this, brand ambassadors and companies promote different
products and services while sitting in their offices and houses yet manage to increase their sales and brand
awareness.
Effective Market Feedback On Campaigns: Beauty of social media is interaction. This provides effective
platform for getting accurate feedback from the buyer/consumer. This information is important to
rationalize marketing strategy, Improving or introducing new products and services.
Cost Effective Channel: Social networking is one of the most cost effective marketing medium. As it, require
less money to advertise than other mediums like TV, Telemarketing etc.

7. TYPES OF SOCIAL MEDIA

8. Social Media Marketing – Promotion for finding customer starts with existing customer
with the help of social media which require very less resources compared
with Typical Marketing.