One of the world’s most popular social networks can provide your medical practice with the visibility it deserves.

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How Healthcare Practices Can Capitalize
on Facebook Opportunities
Social media marketing, particularly Facebook marketing
could provide the results that
infinitely more expensive ad
campaigns cannot provide. This is
thanks to the amazing reach of social
media and the popularity of Mark
Zuckenberg’s pioneer social networking platform,
Facebook. Partnering with a professional medical SEO
provider that offers web promotion and social media
optimization for healthcare facilities can provide your
practice with the visibility it deserves.
Businesses extensively use Facebook for their marketing
efforts and there’s no reason why medical practices
shouldn’t capitalize on the opportunities that this platform
offers. The truth
is that healthcare
practices do use
Facebook, but in
many cases,
results are not as
effective as they
should be. Often,
they use their
personal
accounts to promote their practice which is not quite the
ideal method. This strategy could easily backfire.

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Separating Your Personal and Business Facebook Life
You must keep your personal account and business account
separate and distinct in Facebook. The two just do not go
together.
To begin with, Facebook does not have a policy of
allowing business accounts and personal accounts to be
mixed. Facebook is against using personal profiles for
promoting businesses and this is clearly mentioned in its
Terms of Service. If you continually indulge in using your
personal account for promotional reasons, you face the risk
of your account getting cancelled, which brings more
trouble.
Get Vital Analytics with Your Business Account
Then, your personal account does not allow you to gauge
the number of readers and their response to your posts.
That’s because the analytics feature which is available with
Facebook business pages is not available for personal
accounts. Analytics are crucial for measuring your
marketing efforts, and they are enough of a convincing
reason to carry out all promotional efforts for your
healthcare practice with your business account so you don’t
waste time, money and resources.
You also cannot overlook the advertising opportunities
Facebook provides. It offers opportunities for inexpensive
and targeted advertising, and you could deal with every
kind of patient which your practice targets. You need to

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have a business page and really use it to exploit the
advertising opportunities it provides.
More Fans and No More Bugged Personal Friends
With a personal account, the number of friends you can
make is limited to 5000. Clearly, you’d want more than
5,000 people to be keep in touch with your account if
business promotion is your goal. But with a business
account you can have an unlimited number of fans who can
see and give “Like” to your posts.
Then, the obvious danger of using your personal accounts
for promotional purposes is that your personal contacts
could get really annoyed by your marketing messages. It
could really turn them off.
Integrating Various Social Media Strategies
A good Facebook marketing strategy must complement the
other promotional steps you take such as maintaining a
professional medical website as well as interesting and
regularly updated blogs. Social media strategies should
involve not only Facebook but also Google+, Twitter,
LinkedIn and the other networks. It is necessary to make at
least 10 posts each week on Google+ and Facebook while it
should be around 40 tweets per week for Twitter. But make
sure you don’t get involved in too much self-promotion.
Beyond the online activities, your healthcare practice
should have some community activity. You should ensure
that your clinic has a presence at community gatherings,

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festivals, health fairs, etc. It is also vital that you position
yourself as the expert when it comes to medical discussions
in local publications and news channels. This can provide
amazing promotional reach for your practice among your
targeted audience within the community and geographic
region, while your online and Facebook efforts would help
in reaching out to a wider audience.