3. Business Today
• There are not enough customers (with money)
to go around
• Liquidity is still an issue for many businesses
• Market competition created by a lack of
customers can cause overall price reduction
• There is pressure from those with lower labour
and material costs
• Few of us have cash to invest in the future …
(even if we really wanted to)
4. Ja
0
50
100
150
200
250
G pan
re
e
Ic ce
el
an
d
Si I
ng ta
a ly
U B po
ni e re
te lg
d iu
St m
countries
at
e
developed
Ire s
la
Fr nd
a
Primarily highly
Po nc
rtu e
g
Source: CIA World Fact Book 2011
Eg al
H yp
un t
G ga
U er ry
m
ni
te an
d y
K Isr
in a
gd el
o
N A m
et u
he st
rla ria
nd
s
Sp
a
B in
ra
Po zil
as a % of GDP
la
Government Debt
Tu nd
r
N key
or
D w
en ay
m
a
M rk
ex
So Ca ico
n
N uth ad
ew A a
Ze fric
al a
rapidly
an
Sa d
countries
Primarily
ud C
developing
i Ahin
ra a
b
R ia
us
Es sia
to
ni
developed countries have an ever increasing amount of debt
a
The Future Isn’t So Good
5. The Future Isn’t So Good
for the last 60 years (approx) virtually all highly developed
countries have had imports exceeding their exports
3,000,000
USA Imports
2,500,000
USA Exports
2,000,000
1,500,000
1,000,000
500,000
0
92
93
94
95
96
97
98
99
00
01
02
03
04
05
06
07
08
09
10
19
19
19
19
19
19
19
19
20
20
20
20
20
20
20
20
20
20
20
Source: U.S. Census Bureau, Foreign Trade Division. March 2011
7. consumer demand
new technologies
we forgot about the foreign cost of production
changes public debt
labour costs
in local money flows
importing more than exporting
falling asset prices
8. we will continue to spend on
imported &
less expensive
products from other places
9. 0
5
10
15
20
25
Sp
Ire ain
la
Sa G nd
ud ree
i A ce
ra
Tu bi a
rk
Po ey
U la
ni Fr nd
growing
te an
d
St ce
at
es
It
In almost all highly
U Fi aly
developed countries
ni nl
te Sw and
d
unemployment levels are
Ki ede
ng n
d
Be om
lg
C i um
an
a
Ic d a
el
a
Ru nd
D s
N en sia
ew m
Ze ark
G alan
er d
m
an
Is y
2010 UNEMPLOYMENT FIGURES
M rael
e
Au xic
st o
ra
Ja lia
pa
C n
M hin
al a
a
levels are shrinking
Th ysi
ai a
la
nd
countries unemployment
In most rapidly developing
10. surplus capacity
extra production capacity
underutilised facilities
depreciating inventory
the surplus labour force
empty hotel rooms
unsold media space
result Idle rental capacity
spare time
lost manufacturing capacity
lack of local market demand
12. which
means the supply of money
is actually less than
the amount of
available goods and
services in the global
economy
13. 6 TRILLION DOLLARS
WORTH OF UNSOLD
GOODS AND SERVICES IS
WASTED EVERY DAY
14. Doing the same thing
over and over, yet
expecting different
results, is the
definition
of crazy. - Anon
15. Summary
• Developing markets are rapidly growing in
power and wealth
• The current systems are creating the need
financial change faster than most businesses
can keep up with
• More than 73% of the worlds customers are
outside of highly developed countries
• It's time for a change
17. More than 30% of all global
trade, is non-cash, including: 1
• 70% of all fortune 500 companies 2
• Eight out of ten media companies 3
• 65% of all New York Stock Exchange listed firms 4
• More than 129 governments 5
• Nearly 400,000 businesses in the USA 6
• $6 billion USD value each year in Switzerland 7
• 18% of the Argentina economy in 1995 8
• Most start-ups boot-strap themselves with barter
• Frequent-flyer points
1. (2004)., Department of Commerce Fact Sheet. USA DOC.
2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., International Journal of Hospitality Management
3. American Association of Advertising Agencies. (2003).
4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.
5. United Nations Commission on International Trade Law. Vol XIX. (Yearbook). A/CN.9/302
6. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at Hartford, Hartford CT.
7. Studer, T (1998)., WIR and the Swiss National Economy
8. Pearson, R. (2003)., Argentina's Barter Network: New Currency for New Times., Bulletin of Latin American Research
18. Use surplus
capacity to
pay for what
we need
Shortage of
money &
oversupply of
capacities
the solution
22. Creating Value from Under-
performing Assets
• Reduces existing cash outlay
• Buying using your own goods or services as payment is a
lower-cost option than purchasing using cash
• Helps expand (or maintain) market share
• Increase sales
• Sidesteps liquidity problems
• Cleans up bad debt situations
• Offers interest-free credit
• Credit is based on unsold capacity versus cash credit
which is based on pre-sold capacity
28. Basic Principles:
1. Ormita will never devalue your current cash market
2. Ormita will only offer your service for exchange into
markets where it does not currently exist and/or where
there is low brand awareness
3. Customers who acquire your product or service
through exchange are more likely to give positive
feedback
4. The cost for you to service an additional customer may
be nominal versus what you gain in return
29. Retail Shop Manufacturer
Direct exchange
is not necessary
Radio Station Accounting Firm
Your
business
Hospital Hotel
30. You wish to
buy from these
companies
Retail Shop Manufacturer
Radio Station Accounting Firm
Your
business
Hospital Hotel
31. These people
could buy from
others in the
network
Retail Shop Manufacturer
Radio Station Accounting Firm
Your
business
Hospital Hotel
32. These
businesses
could buy from
you
Retail Shop Manufacturer
Radio Station Accounting Firm
Your
business
Hospital Hotel
33. To make the transactions work
this needs to happen
Retail Shop Manufacturer
Radio Station Accounting Firm
Your
business
Hospital Hotel
34. When you sell your account is credited
(for the same value as if you sold your spare time / capacity for cash)
$3,000
$2,000
$1,000
$0
Made sale worth
$3,000
35. When you buy your account is debited
(for the same value as if you purchased using cash)
$3,000
$2,000
$1,000
$0
Made purchase
worth $2,500 -$1,000
-$2,000
36. Accounts balance over a period of time
(you do not buy and sell at the same time)
$3,000
$2,000
Balance left
in account
$1,000 = $500
$0
-$1,000
-$2,000
38. Ormita :
• Sources new customers for you
• Records the value of each transaction when it
takes place
• Acts as a third-party to mediate between
delivery of goods and services
• Finds alternative (non-cash) suppliers for you
to make purchases from
39. Generating New Revenue
1. Ormita customers do not replace existing cash
customers
2. Ormita brings new you only new customers
3. These customers generate new revenue
4. Your businesses uses this revenue to pay for:
- advertising
- existing fixed costs
- brand development
- business expansion
- new acquisitions
- business investments
40. Never before in history has
innovation offered promise
of so much to
so many in
so short a time.
~ Bill Gates
41. We Launch Media First
• Media can barter with media
- a magazine might advertise on the radio
- a newspaper might advertise on television etc
This lets them acquire more audience for themselves and, in return,
sell more advertising for cash
• Media can invest in new start-up
business
OR
- media can exchange advertising space for shares in new start-ups
- these investments should return dividends (in cash)
• We charge no fees to media
companies
42. We then sell media to our
other customers
This is designed to bring more cash customers
to the media buyer while letting them save cash
on their existing media budgets
• International media
• National media
• Regional media
43. Those customers then also
start selling back to media
The new customers then
start the next layer of the
network, selling to one
another and also to the
media.
And so the network gets
larger with everyone's
needs being met…
It’s actually a bit more complex than this but you get the idea …
49. Unique Offerings
• Media available on barter in 16 countries
• Access to resorts and hotels internationally
• Investment in start-ups (without using any cash)
• Wholesale commodities for import *
• Free export assistance
• Countertrade agreements with Governments
• Business to business barter
We have zero debts and maintain a fully balanced barter
system with no deficits.
* Available to qualified companies only
51. Multiple Facets of Barter
Alternative
Tolling Funding Barter
Switch Community
Trading Currencies
Offset Counter-
Trade trade
Monetising Debt
Surpluses swaps
Media
Green Government
Barter Trade
Initiatives
53. Our Leadership Team
Sjaak Adriaanse Hans-Werner Lynnea Bylund Chris Cook Daniel Evans Marc Gauvin Max Giannopoulos
Netherlands Alpermann USA UK New Zealand Spain Greece
Germany
Jim Gielarowski Kevin Hau Benny Hui Primo Ibarra Amr Kandil Jonas Lagander Rohit Mahajan
USA China Hong Kong Mexico Egypt Sweden India
Marian Malczyk Yucel Olcay Miriam Worsnop Michael Xie Sadegh Yazdani
Poland Turkey Australia China Iran
54. Our Network
Germany Poland
UK
Greece
China
Hong Kong
Canada
United States Iran
South Africa
India
Turkey
Australia
New Zealand
Egypt
