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China Media Profile 26 Oct
1. Ormita
Business Solution – Advertisement Barter
Advertising Without Spending Cash
Trade Your Products For Advertising
2. Summary
• Ormita can offer you a range of advertising, suitable to your target
market.
• Instead of paying cash for the advertising you can exchange your
own product or service.
• Ormita acts as the facilitator in these types of transactions and lets
multi-way barter transactions take place.
– You do no have to barter with the seller – flexibility will be increased that
goods/services will be found in our Network to fulfill sellers’ needs
www.ormita.hk
3. Advertising Spaces Available In Ormita
• Outdoor boards
• Advertisement boards on public transports
• Advertisement boards in MTR stations
• Newspapers
• Magazines
• Internet
• Sponsorship
www.ormita.hk
4. Why Should You Consider This?
• Increase cash customer base
• Build up brand value
• Beat the competition to win customers
• Advertising without spending money
– Obtain goods and services at almost NO COST
– Bare lower cost vs advertising with paying cash
• Expand audience
– New customer group may be reached
www.ormita.hk
16. Posters Inside Lifts
Standard Size (420mm×570mm)
Marble Stone photo frame
Coverage of Buildings
Commercial and
Residential
Commercial and
Commercial only Residential
Commercial Only Display example
High-end residential
High-end residential
www.ormita.hk
18. Posters Inside Lifts
Mandatory The-only-way Boring times
Target-oriented Selection of building Reach the target
Effectiveness-oriented Various
Flexibility increased
information
www.ormita.hk
19. Low Marketing Cost Per Head
Cost per head:
243
(basis heads in major cities in 2009)
155
Advertising cost per day: 95
RMB1720/board/month÷30 days=RMB57/day
53
Heads per day: 1654 34 30
CPM: 15 8 6
magazines TV commercial Newspaper
Cost per thousand RMB57 ×1000 =RMB34
LCD in buildings Posters in lifts Lightboxes in MTR
heads Outdoor billboard FM Lightboxes on streets
1654 advertising
Cost per head = 0.03元
www.ormita.hk
20. Posters Inside Lifts
- Market Coverage
•61 cities in China
•36% of the major cities
•46% second-tier cities
•200thousands boards
•Reaching 200 million people
www.ormita.hk
29. Comprehensive Coverage in Upscale Communities
40” LCD Display
LCD monitor
displays
government
information
Small Light box
Supplementary for
the large light box
Large Light box
Regular Commercial
Advertising
www.ormita.hk
31. Outdoor LED Display
Location: Commercial Area in Huaqiang North
SEG Plaza
Size: 30m x 10m
Time of display:8:00 ---22:00(14hours/day)
Distance Vision:300m
Daily Flow:1 million
Daily Traffic: 800 thousand
www.ormita.hk
32. Outdoor LED Display
Location: Commercial Area in Huaqiang
North
Size: 9.6m x 19.2m
Time of display:8:00 ---23:00
(15hours/day)
Distance Vision:500m
Daily Flow:800 thousand
Daily Traffic: 800 thousand
www.ormita.hk
33. Outdoor LED Display
Commercial Area in Huaqiang
Electronics World
www.ormita.hk
35. Outdoor Sculptures in Shenzhen
Locations
Luo Hu Railway Station
Shenzhen Bay Port
Citizen Centre
Exhibition Centre
Zhong Xin Plaza
Bao An Cnetre Plaza
Long Cheng Plaza
Long Hua Culture Plaza
Jin Guanghua Plaza
Xiang Mi Hu
Stadium
Size: 30m x 10m
Time of dispaly:8:00 ---22:00(14hours/day)
Distance Vision:300m
Daily Flow:1 million
Daily Traffic: 800 thousand
www.ormita.hk
37. Beijing Loops - Billboards and other media
Existing billboards/ media
Billboards/ media to be built
Huixin
Sihai
Zhongguancun Heping
International
Zizhu Exhibition Center
Guanyuan Changhong
Dinghui
Lianhuai
www.ormita.hk
50. Shenzhen Ports- LCD Displays
•LED displays at 7 ports of Shenzhen
•Luohu, Huanggang etc.
•Extensive distribution of LCD
•Allows enough time to deliver message
•Played once every 7 minutes
www.ormita.hk
51. Shenzhen Ports
TV Commercial
Trailer
LED Display
(still pictures)
LED Display
(still pictures)
www.ormita.hk
52. Shenzhen Ports
• Luohu
• Shenzhen International Airport
– International Hall
– Fu Yong Pier
• Huang Gang Port
• Wen Jin Du Port
• She Kou Port
• Sha Tou Kok Port
www.ormita.hk
53. 1395mm CCTV Mobile Media
Civil Aviation Channel
Display: PDP Display monitor
Size: 42”
Coverage: 50 major airports in China
2250mm
Districts: Lounges, departure halls, customs and
arrival halls
www.ormita.hk
54. Shenzhen Bao An Airport – VIP Lounge
• Time: 07:00 – 21:00
• Duration: 5 / 10 / 15 / 20 / 30 seconds
• No. of cycles per day : 105
www.ormita.hk
55. China Southern Air Media Company Ltd
•Seat towel ad
•Ticket envelope ad
•Boarding pass ads
•Disposable paper cups
http://www.airadv.com
www.ormita.hk
63. Xujiahui, Shanghai
Xujiahui is located in well-known
Commercial Business District of Shanghai.
Commodities are rich in variety and wide
range of consumer groups can be found in
Xujiahui.
It has attracted numerous services
professionals, financial and government
institutions.
Average daily flow of people in Xujiahui
MTR station is 400thousands.
www.ormita.hk
70. MTR Station – Xujiahui Shanghai
Price
Regular Ads Posting
Production
Fee (RMB/4 Posting Fee
Media Type Production Fee
weeks) (RMB)
(RMB)
Display Board 200,000 Posters 400/M2 -
Activity Area 400,000 - 400/M2 500/piece
Removable
Set A 500,000 1,000/piece 500/piece
Adhesive
Removable
Empty Wall 40,000 1,000/piece
Adhesive
www.ormita.hk
71. Shenzhen Bus
• Various routes in Shenzhen
• Deliverable to large audience
• Targeted to different market according
to different districts and routes
www.ormita.hk
72. High mobility
High delivery rate comprehensive coverage
Low Impressive
cost per mile pictures
Deliverable Comprehensive coverage
to large outdoor audience Point of purchase notice
www.ormita.hk
74. High-class Restaurants
•Exclusive table mat advertising media
•Covering 5 major Commercial Business Districts:
• Futian, Luohu, Nanshan Baoan and Longgang
•High-class commercial centers and residential areas
www.ormita.hk
78. Golf Courts in Beijing
•Tai Wei •Tian Jiao
•North Star •CBD
•Tian Zhu Village •Wan Liu
•Village International •Xi Gui
•Gao Run •Tian Yi
•Hong Hua •Yan Tai West
•Mei Song •Hai Peng
•Jia Wei
www.ormita.hk
80. afaqs Reporter
Vantage Shanghai Available on barter via Ormita
Bi-lingual luxury magazine (Chinese and English)
Target groups
•Both Chinese and foreigners in Shanghai
•Male
•Aged between late 20s and 40s
•With high disposable income
•High consumption on luxury
•Enjoy social life like parties, gatherings and other social events
•Endeavour life with fashion, luxury, taste and sophistication
Circulation
•5 and 4 star hotels
http://www.vantageshan
•high-end residential communities
ghai.com
•top restaurants
•spas and boutiques
www.ormitachina.com
81. afaqs Reporter
Available on barter via Ormita
Trade Finance
By the Ministry of Commerce
Target groups
•SME and State-owned organization
•Pearl Rive Delta, Yangtze River
Circulation
•380,000 copies / issue
www.ormitachina.com
82. afaqs Reporter
Available on barter via Ormita
Outlook Weekly
Established in 1981 April
•Exclusively disclose the news from the government
•Positioned as a magazine of news from China
www.lwgcw.com
www.ormitachina.com
83. afaqs Reporter
Chinese Businessmen Available on barter via Ormita
One of the most influential business magazines
Gathers points from elites in difference industries
Readership
•National commerce chambers
•Committee of commerce chambers
•Members of commerce chambers
http://www.cbmag.cn
www.ormitachina.com
84. afaqs Reporter
Let’s Go Available on barter via Ormita
Distributed in trains of the following routes:
•Kowloon – Guangzhou
•Guangzhou – Shenzhen
•Beijing – Kowloon
•Shanghai – Kowloon
•Beijing – Shenzhen
Also distributed in rated hotels, golf clubs and club
houses in:
•Hong Kong
http://www.letsgo88.net •Shenzhen
•in Pearl River Delta Area
www.ormitachina.com
85. afaqs Reporter
Available on barter via Ormita
Immediate Purchase
•Bi-lingual (Eng, Chi) magazine
•Online free reading is available
•Provides vendors and buyers information about
China and international markets’ trade
•Targets hotels, customer services, business club
houses, logistic companies
http://www.immpurchase.com
www.ormitachina.com
86. afaqs Reporter
Available on barter via Ormita
Shenzhen Broadcast – Citizen
Weekly
•Target audience: Shenzhen Citizens
•Hot issues in Shenzhen
•Entertainment News
•Film Dynamics
•Daily Services Updates
http://zb.s1979.com/
www.ormitachina.com
87. afaqs Reporter
Available on barter via Ormita
STAR ROOM Magazine
•Localized
•Focused on industrial development and related
updates
•Fashion and life-style related
http://www.xingkuad.com/Mag
azine/index.asp
www.ormitachina.com
88. Available on barter via Ormita
Low Carbon World Magazine
•Established by Department of Science and
•Jointly organized by American IDG Group and China
Institute of Science and Technology Information
•Issued in whole China for the related industries
•Interpretation of low-carbon economy development
•In-depth analysis
•low-carbon cutting-edge technology
•low-carbon industry trends
•low-carbon and carbon Political and Economic
News livelihood
http://www.52ditan.org/index.html
www.ormitachina.com
89. Available on barter via Ormita
Global People
- Established by Renmin Daily
•Content: International and PRC
policies, economies, culture and celebrities
•300 journalists over the world
•60% are international pages
•Distributed at over 15,000 commercial buildings
http://people.huanqiu.com
www.ormitachina.com
90. Available on barter via Ormita
China‘s first professional journal of securities
- Established on July 8th, 1990
•“Stock Market Trend Analysis Weekly” is the most
established, and earliest publication in China within
the realm of professional stocks magazines.
•Aims to become China’s most influential finance,
investment, and financial planning professional
publication
•Works tirelessly to provide reliable and current
http://www.gsdtfx.com/ professional information to a broad range of
investment groups as well as to personal investors.
www.ormitachina.com
91. SINO-FOREIGN MANAGEMENT
•Chinese Postal Best Seller
•The most influential monthly magazine devoted to business management
with the longest history of 20 years
www.ormita.hk
92. FORTUNE CHARACTER
•Follows closely “invisible magnates” in second and third
tier cities
•Participation by entrepreneurs, well-known commerce
chambers and magnates
•Covering rapidly developing cities in China, especially
second and third tier cities
•Interviewing more than 600 entrepreneurs per year
•Organizing over 100 luxury events annually
www.fcvvip.com
www.ormita.hk
93. Available on barter via Ormita
Established in 1993 by Shenzhen International Airport
100,000 issues per month
The only magazine authorized to distribute in the
Shenzhen International Airport
-24million passengers (2009)
-Lounges (premium and business-classes) of the Airport
-Can be accessed at 120 points in the Airport
Reach target groups
1) high-income
2) highly educated
3) high social status
http://ad.szairport.com/
• enhance brand image
www.ormitachina.com • stimulate consumption by readers
94. Available on barter via Ormita
CHINA FLIGHTS was established in May 1955. It is
the only authorized press by the Civil Aviation
Administration of China to release flight time.
CHINA FLIGHTS offers services to airlines, airports
and passengers with convenience.
CHINA FLIGHTS is distributed to different PRC
government departments, as well as foreign
embassies in PRC.
Subscriptions are available at waiting area and VIP
http://www.chinaflights.com.cn/
lounges in 30 airports
www.ormitachina.com
95. Available on barter via Ormita
Hi Life is a monthly magazine distributed in over
260 planes of Hainan Airlines which is the only 5-
star Skytrax airline in China. The readership
includes people from 90 major cities in China.
Hi Life targets groups pursuing a fashionable life-
style. The average age of the readership is 33.8 and
the annual income per household reaches
RMB370,6000.
Columns in the magazine include Fashion
Spirit, Beauty Attitude and columns regarding
luxury goods like cars and watches.
www.townsun-ad.com
www.ormitachina.com
96. Available on barter via Ormita
Life Elements
•Effective communication channel between the brands and
the readers
•Columns: International, Auto, Design, Lifestyle, Culture
•Mainly distributed in specific points in Beijing, Shanghai,
Guangzhou
•Golf Clubs
•5-star hotels
•Clubhouses
•Foreign embassies and Foreign commerce chambers
•Readers
•50% in high-class residential areas
•20% in commercial areas e.g. A-class commercial
building
www.ledm.com.cn •20% free subscriptions in business suites of hotels and
golf clubs
www.ormitachina.com
97. Available on barter via Ormita
Elements - Fashion Elements - Jewelry
www.ormitachina.com
98. Available on barter via Ormita
Wine in China
•Established by a team of wine experts
•Facilitating the development of the China wine industry
•Enhance the quality of life
www.wineinchina.com.cn
www.ormitachina.com
99. Available on barter via Ormita
Autouring
•Established in 2003
•Aims at providing information to the auto mobile industry
and car owners
•Brilliant analysis of hot issues in the industry
•140,000 copies issued
www.autotouring.cn
www.ormitachina.com
100. Available on barter via Ormita
World Auto
•Established in 1970
•One of the auto magazine with the longest history in China
•Editorials
•China New Car Assessment Programme & Safety
•Interviews
•New Auto Showcases
•Assessment
•Comparison
•Brand Stories
•etc
www.worldauto.com.cn
www.ormitachina.com
102. Available on barter via Ormita
Sports & Style
•Established in 1985
•Edited by Shenzhen Culture, Recreation and Tourism Bureau
•Specialized in updates of golf
www.ormitachina.com
103. afaqs Reporter
Available on barter via Ormita
《REAL HOME》
•150,000 prints per issue in 2011.
•Covering major cities like
Beijing, Shanghai, Guangzhou, Shenzhen etc.
•Lifestyle
www.ormitachina.com
104. Life Information
•Direct Marketing
•A Local magazine in Xi An
•Distributed on public transports
www.ormita.hk
105. afaqs Reporter
Available on barter via Ormita
Care & Health Magazine
•Target readers are women who persuade a
healthy lifestyle
•Market extended to hospitals, hotels and
beauties
www.ormitachina.com
106. Global Times
Readers include:-
•Foreign Embassies in PRC
•Foreign mainstream medias
Number of issues
•6/ week
•292/ year
www.huanqiu.com
www.ormita.hk
107. China Trade News
Inside China:- English Version Outside
• Guangdong China:-
•Zhejiang • USA
•Beijing •Australia
•Shanghai •Britain
•Jiangsu •France
•Shandong •Germany
•Fujian etc •Russia
•etc
Target Industries:-
• Exporting enterprises
•Health and Medical
•Agricultures
•Logistics
•Finance and Banking
www.ormita.hk •Textiles and Fashion
114. Sina.com.cn
One of the biggest Chinese portal
Homepage advertising resources:-
•Targeted on different provinces or regions
•Can select appropriate region for delivery
•Increase customers more effectively
Shanghai Sina
Fujian Sina
www.ormita.hk
115. China Economic Net
•Speed
•Comprehensive coverage
•Precise
•Interaction
•Entertainment
www.ce.cn
www.ormita.hk
116. www.518ad.com www.yule.com.cn
•Biggest B2B network in South •Entertainment network
China •Speed, Update, Fact
•On-line marketing •500 thousand clicks / dy
•Brand building
•Solutions to SME
www.ormita.hk
117. JRJ.COM
China Finance Online Co. Ltd. was established in
1999. China Finance Online has been listed on
NASDAQ (code: JRJC).
www.jrj.com
www.ormita.hk
118. FEELCARS.COM
Feelcars.com is edited by a professional group of
young car-lovers.
•A platform for car-lovers to exchange their
viewpoints
•Interactive way to circulate information and
updates of motor vehicles.
Editorial categories
•Specifications of vehicles
•Pictures
•News and updates
•Discussion forums
•Professional reviews
www.ormita.hk
119. oeeee.com hr.cctv.com
CCTV Hua Ren (literally means Chinese people)
Channel dedicates to promote Chinese culture
to the world with its slogan “Let The World
•“oeeee”, abbreviation of
Know China Help China Go To The World”.
“omniscience-eye”
•Integrated news and updates It produces different programs which will be
from different part of the world broadcasted on hr.cctv.com and
•Hot issues www.xinhuanet.com
www.ormita.hk
121. CCTV-4 International’s CCTV-7 Military and
Chinese Channel Agriculture Channel
Broadcasting in 121 different countries CCTV-7 broadcasts programs including
targeting Chinese population overseas. documentary and educational programs.
Target audience includes Chinese in Advertising are available on barter in
Hong Kong, Macau, Taiwan and other the following periods:
countries in the following continents: - Morning
- Afternoon
- 26 Countries in Asia - Evening
- 45 Countries in Europe
- 2 Countries in North America
- 12 Countries South America
- 5 Countries in Oceania
- 31 Countries in Africa
http://cctv.cntv.cn/
www.ormita.hk
125. Signal Coverage
Government Buildings 3302
Taxis 1510
MTR trains 1248
Public Buses 16000
Commercial Streets 368
Airport Shuttle Buses 74
LED 6
Restaurants and Hotels 1480
Total 19,945
*The number is still increasing.
www.ormita.hk