Using television network dramas as a subject of study, how do writers, producers and advertisers present minority characters? And what is the effect on viewers? Cites evidence from a variety of shows and Max Weisbuch' 2009 study, "The Subtle Transmission of Race Bias Via Televised Nonverbal Behavior."
11. 12
Top-Watched Dramas (2012)
1. Grey’s Anatomy (ABC)
2. NCIS (CBS)
3. Revolution (NBC)
4. Once Upon a Time (ABC)
5. Glee (FOX)
6. NCIS: Los Angeles (CBS)
7. Person of Interest (CBS)
8. Criminal Minds (CBS)
12. 13
“[N]etwork TV goes out and
creates a bunch of pilot shows.
They’re basically practice
shows...
SOURCE: NPR’s Talk of the Nation, “After Chaotic Year, Dramas Play at
TV Upfronts”: Eric Deggans, TV/Media critic, St. Petersburg Times
13. 14
[E]ach network could create
something like 30 pilots, and
they may only pick ten.
Ten is a lot, if they pick ten.
SOURCE: NPR’s Talk of the Nation, “After Chaotic Year, Dramas Play at
TV Upfronts”: Eric Deggans, TV/Media critic, St. Petersburg Times
14. 15
So that’s a pretty low batting
average to spend an average of
a million, maybe $2 million a
pilot, and then only pick up a
fifth that you actually produce.”
SOURCE: NPR’s Talk of the Nation, “After Chaotic Year, Dramas Play at
TV Upfronts”: Eric Deggans, TV/Media critic, St. Petersburg Times
15. 16
The Future
What is “TV Tokenism”? Is it real?
If so, is it a problem?
If it is a problem, what, if anything, should be done?
How does it mirror the tokenism in our society?
What are some other examples you can cite?
17. 18
“Networks scrambled to create
more diverse casts after being
criticized by the NAACP three
years ago.”
SOURCE: “US Watches TV in Black and White”,
Duncan Campbell in The Guardian, 2/6/03
18. 19
Result? “TV Tokenism”
Dramas: Main Character is white or white-looking
Main Character is center of story-line (obviously)
Main Character is complex and can be morally
ambiguous (conflicted or compromised)
Main Character receives bulk of screen time
19. 20
Result? “TV Tokenism”
Dramas: Supporting Character is a “token” minority
Supporting character may be in a prestigious and/
or “buddy” position
Supporting character is rarely complicated
Supporting character receives relatively little
screen time or relegated to subplots, only
61. 61
“Black characters elicit
especially negative nonverbal
responses, such as facial
expressions & body language,
SOURCE: Tufts Journal, “Lessons in Black and White” (January 6, 2010)
62. 62
“...and viewers exhibit more
racial bias after exposure to
such negative responses.”
SOURCE: Tufts Journal, “Lessons in Black and White” (January 6, 2010)
63. 63
“The takeaway message is that
bias can be contagious and
can be transmitted through
nonverbal behavior.”
SOURCE: Tufts Journal, “Lessons in Black and White” (January 6, 2010)
71. 71
Questions for Discussion
Is TV Tokenism real?
If so, is it a problem?
If it is a problem, what, if
anything, should be done?
What are some other
examples you can cite?
How does it mirror the
tokenism in our society?