1. APG training network 2007 Group 2 - 4 th April 2007

2. The mosaic society

3. Snacking is the new norm

6. Monday evening Tuesday evening

10. nutrition

16. Diet Coke is the new Coke

17. Brands are launching campaigns/products/education programs…

21. Some brands are even building their dna on this...…

23. Public pressure has been followed by a more conformist market. Most brands aren’t proud of their activity anymore

24. Problem?

26. Today’s teens are less rebellious that they use to be

27. The whole society tends to be more politically correct and conformist

28. The illusion of youth rebellion

29. VS

30. VS

31. VS

32. VS

33. VS

34. The (big) idea UNAFRAID SELF EXPRESSION BE UNAFRAID