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App Marketing Strategies,[object Object],May, 2011,[object Object]
APPSMARKETING INTRO,[object Object],Launched in Dec 2009, AppsMarketing Works with independent developers and development firms to promote their app through the various app stores.,[object Object],CLIENTS SNAPSHOT,[object Object],Soundtrckr: Geo Music DiscoveryFeatured in the App Store in 27 places.,[object Object],The Penguins of Madagascar:,[object Object],#1 Top iPad Book App. Packed with activities that entertains kids of all ages.,[object Object],Bar Refaeli: Official App,[object Object],Exclusive videos from interviews and campaigns.,[object Object],MegamindStoryBook:,[object Object],Featured New & NoteworthyBased on the DreamWorks ,[object Object],Animated Movie.,[object Object],The Game Trail: App Game Trailers and Discovery.,[object Object],The Soul Mate Within:,[object Object],Unleash the law of attraction,,[object Object],Attract your ideal soul mate.,[object Object]
APP MARKETING STRATEGIES,[object Object],WORLD OF ,[object Object],PAID	,[object Object],WORLD OF AWARENESS,[object Object]
THE STATE OF APP DISCOVERY,[object Object],Discovering apps today, is like drinking from a fire hose.,[object Object],We’re right back to where the web was in the early 90’s,[object Object],Overload of apps - Too many app stores - Short amount of time,[object Object],WEB Seach vs. APP Discovery,[object Object],WEB –  Good search but lack of discovery,[object Object],MOBILE - Good discovery but lack of search.,[object Object]
THE STATE OF APP DISCOVERY,[object Object],AppsFire,[object Object],Chomp,[object Object],AppFreeway,[object Object],Appolicious,[object Object],FAAD,[object Object],Not to mention app discovery services on the web / social networks: ,[object Object],AppShopper – 148Apps – AppBoy – Appolicious, etc…,[object Object],Clearly there’s a serious problem here. “We prefer to see it as an opportunity”,[object Object]
WHY APPS? WHY NOW?,[object Object],Recent Triggers: ,[object Object],[object Object]
 Ease of purchase – One Click - Thanks Apple
The speed of innovation – App development time is fairly short
300,000+ iPhone Apps – 200,000 + Android Apps
If you can do it on your PC you can do it on your phoneUser Perspective -Taking your content or tasks with you on the go,[object Object],Marketing Perspective - Reaching you anywhere, anytime,[object Object],Moving forward apps are going beyond mobile.,[object Object],Not only to tablets but also to the web (Chrome Web Store), the desktop (Mac App Store) and the billions of connected devices out there from TVs to cars.,[object Object]
THE BIG APP CHALLENGE,[object Object],YOU AND I are not Oprah…Brand names are taking up very limited retail space.,[object Object],The bar is being raised.,[object Object],Apps have to have significantly high value to make an impact.,[object Object],No MARKETING mechanism on the Apple App Store.,[object Object],Monetization,[object Object],Free, Paid, Freemium, Ads???,[object Object]
MORE APP CHALLENGES,[object Object],More games for iOS than 4 generations of game consoles.,[object Object],ROI Measurement is somewhat problematic.,[object Object],Requiring code to be implemented in the app.,[object Object],Will it be approved? Investing hundreds to a few thousand dollars on an app that may not be approved.,[object Object],"We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.”,[object Object]
REAL APP STORE STATS,[object Object],Games Category – November stats,[object Object],Total  Games:  53K apps (iPhone),[object Object],Total US Paid Apps: 19K,[object Object],Total US Free Apps: 35K,[object Object],Categories are broken down intosub-categories for level out the playing field.,[object Object],[object Object]
Adventure
Arcade
Board Games
Etc… Books are as competitive as Games.,[object Object],TIP: If your app is not a GAME pick a better category.,[object Object],TIP: Guessing how much your app should be sold for is not a strategy.,[object Object], http://www.mobclix.com - Stats,[object Object]
REAL APP STORE STATS,[object Object],Resource: ,[object Object],http://www.mobclix.com,[object Object],Detailed app stats, segmented by categories,[object Object],http://www.appannie.com,[object Object],Insights into 297,899 apps by 68,836 companies across 90 countries,[object Object],http://www.appstorehq.com/,[object Object],Library of great apps with a social flavor,[object Object]
TIPS TO RULE THE APP CHARTS,[object Object],[object Object]
 APP LANDING PAGES
 LEVERAGE USER GENERATED CONTENT
 LOVE LETTERS – NOT PR PITCHES
 GOOGLE’S HOT SPOT
 IN APP CROSS PROMO
 APP STORE’S ADDED VALUE,[object Object]
OWN YOUR SOCIAL PRESENCE,[object Object]

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