Learn how social marketing can improve your company's search engine results and help you spread your message to a motivated audience.

1. 3 reasons you can no longer
ignore social marketing

2. Before, we get into why you can’t ignore social marketing,
let’s look at some reasons why you might want to ignore
it:
“I don’t know where to start”
“I don’t know which communities to focus on”
“I don’t know who in my organization should be
responsible for what”
Plus…

3. One big problem with social media
I’ve created profiles on
Twitter, Facebook, and 7
other communities to
generate awareness.
And is it working?

4. One big problem with social media
I don’t know. I’m too busy
managing all my profiles

5. But can you afford to just pretend
social media doesn’t exist?

6. 3 reasons you can no longer ignore
social marketing
Social media has become a key way to:
1. Improve your search engine results
2. Spread your message
3. Motivate your audience

7. 1. Better search results
Increasing your social influence has become a key way to turn
on the SEO juice.
Better search results

8. Search results:
How influential are you?
Like it or not, you’re being graded.
Your level of influence is now part of Google and Bings’ algorithms.

9. Movin’ on up the Search page
Active communication on social
media pushes you up the Search
Engine Results Page (SERP) ladder
Search engine influencer ratings
are based on factors like:
• Ratio of response to amount of
content shared
• Recommendations
• Retweets, Repins, Shares, etc.
• Number of comments
• Number of followers
• Number of Likes

10. Stand out from the crowd
on Google and Bing
And your SERP results look a
lot better, too
Integrate the Google+ profiles of the
influencers at your company with
your company blog, website,
YouTube channel, etc. to move up
and stand out.
Say Cheese
Integrated G+ profiles stand out in SERPs
with, among other things, photos

11. Social media makes business pages
stand out on search engines too

12. 2. Your audience will help spread your
message
Community members are
extremely active –
Sharing, liking, favoriting,
following, tagging, and so on
Social communities have
become part of people’s lives

13. It’s become really easy to share
content
From toddlers to teens and all
in between, everyone is
tweeting, pinning and posting
• Instagram: 4000 comments per
second
• Twitter: Average of 5,700 tweetsper-second
• Facebook: One billion+ pieces of
content shared each month

14. So, will your audience spread your
message for you?
Maybe. People can be active
on behalf of your brand.
Did you know every one image top
brands share on Pinterest is repinned
an average of 45 times by users?

15. An emotionally-charged atmosphere
But of course, just because it’s
easy to share doesn’t
necessarily mean people will
share for you when their
image and identity is at stake.
People feel strongly about their social
communities

16. What type of content does get shared?
Studies indicate that if content
is of immediate, practical value
and both conveys and evokes
emotion
People will be more motivated
to share it.

17. 3. You can reach a highly motivated
audience
And isn’t a highly motivated audience the stuff of every
marketer’s dreams?
But in order to motivate, you need to strike a chord
with your audience.

18. Motivate people with the right content
for the right community
Site
Predominant user type/interest
Key usage
Google+
Male technology-oriented
Share and discover professional
content
Facebook
Trend of teens leaving and older
user groups growing
Share social content that makes
one respond in terms of personal
identity
Linkedin
Career-aged professionals
Ongoing communication with
your professional network/job
recruiting
Twitter
Savvy, educated professional
Fast sharing/monitoring of latest
industry/professional news
Pinterest
Predominantly female, rapidly
growing network
Show off brand/product
aesthetics

19. Motivate people with the right toneof-voice
Effective content matches
the style of the type of
content on the given
community.
Communicate in an honest,
enthusiastic voice, and don’t be
afraid to express a strong opinion.
“People read what interests them.
Sometimes it’s an ad”
Howard Gossage

20. Make the most of social
1. Better search engine results
Turn on the SEO juice with social communities, and focus
especially on the most relevant ones to your business
2. Spread your message
Communicate in an honest tone of voice, and don’t be
afraid let your opinions and emotions show
3. Motivate your audience
Focus more on select communities that fit your
brand/industry matching the tone-of-voice to the social
community.

21. Learn more about social marketing
Contact
Oren Shafir, Creative director,
concept and text
Zoom Digital
oren@zoomdigital.dk
www.zoomdigital.dk
Social media guide
Making sense of social media for
your business
Overview of top communities
• Hidden features you may not
know about
• xxxxx
Download your free copy now