A powerpoint analyzing Julie Burstein

1. Julie Burstein
TED 2012

2. JULIE BURSTEIN
is a radio host and writer who
has interviewed creative minds
for a living. When Julie is not
writing or making radio, or
spending time with her family,
she can usually be found in the
pottery studio.

3. JULIE BEGAN
her presentation with a
description of a piece of
pottery that she created, using
a technique called Raku, which
she keeps on her desk. Pottery
making is then expanded into a
metaphor for creativity itself.

4. RAKU
is a special kind of
pottery making that
requires the artist to let
go of their creation and
leave it to natural process
of quickly baking and
cooling, which transforms
it into something new.

5. Expanding on the metaphor,
Julie delivers the first of her
four lessons in creativity:
Letting Go.
The metaphor is easily
understood and
immediately opens the
audience to the remaining
three lessons.

6. THE FINAL LESSON
about embracing loss, is
introduced as the most
difficult lesson, and is
exemplified through the
captivating and even
beautiful photography of the
wreckage of the September,
11 attacks, something with
which the entire audience is
likely to be familiar.

7. MY DYNAMISM RATING
Julie was clearly passionate
about her subject, as well as
knowledgeable, but was not
overly animated.

8. MY DYNAMISM RATING
4/5
This was appropriate as much
of her discussion was about the
struggles of creativity and the
relieving experience of
embracing those struggles. She
maintained a positive tone and
outlook throughout even the
most dramatic moments of her
presentation.

9. WHAT I’VE LEARNED
Pausing between new topics
allowed her audience to take in
the information she's already
given. I learned that pausing
during a presentation is not
dangerous and may in fact be
necessary.

10. Julie dropped a pottery
creation of hers, a metaphor
for letting go, intending to
break it.

11. The cup did not break.
This didn't hinder her
presentation at all and,
somewhat ironically, served to
further demonstrate her first
lesson, as well as generating a
bit of laughter. I learned that
mistakes are made and don't
have to be damaging to the
presentation.

12. WHAT I’VE LEARNED
Her demeanor was consistently
calm, yet passionate,
throughout her presentation. I
learned that presenting in a
composed manner will help to
bring the audience to the
desired state of mind.

13. DIFFERENCES TO KEN
Ken Robinson was a little
more engaging.
There was no intentional
use of humor in Julie’s
presentation, which had a
calmer feel compared to
Ken’s.

14. SIMILARITIES TO KEN
Both Ken and Julie were
passionate and
knowledgeable about their
subject, brought up stories
to support their ideas, and
maintained a positive
outlook.

15. WHAT YOU CAN LEARN
Julie remained composed
throughout the presentation,
even through mistakes.
She balance out new
information with familiar topics
to support her presentation
without overwhelming

16. Julie Burstein
TED 2012