This is part of a blog post we wrote on how to generate leads: You can read the rest of it here: http://www.orbitmedia.com/blog/how-to-generate-leads/

1. How to Generate Leads
STRATEGY & BRANDING
1
•
2
•
3
•
4
•
5
•
Mission, Vision, and Values
Research: Audience Needs, Market Size, Competitive Analysis
Position
Messaging
Visuals Standards
WEB DESIGN
CONTENT
6
• Requirements Gathering
14
•
Strategy
15 Write
•
7
• Keyword Research
- Search Volume
- Mission
- Competition
- Story
8
• Sitemap
- Evidence
9
• Wireframes
- Formatting / Links
Edit
17 Content Entry
•
- User Friendly /Conversion
16
•
- Easy to Update
10
•
Moodboards
- Colors, Type, Imagery
• Images
- Brand Alignment
Design
12 Development
•
• Video
11
•
- Responsive Mobile
- Integration
13
•
Testing / Final Review
18
LAUNCH
ANALYTICS
CONTENT (ongoing)
Visitors
38 Sources
•
19
•
37
•
Content Marketing Strategy
- Goals, Resources
- “Direct”
- Topics, Format, Schedule
Research
21 Create
•
- Search
20
•
- Social
- Blog Content
- Campaign
Content
40 Conversions
•
- Images, Video
39
•
22
•
- List Growth
Curate
- Customer Stories
Content Proformance
- CRO
- Surveys, Interviews
23
•
Edit
C
A
24
Traffic Sources
B
PROMOTE
Campaign Data
SEO
SOCIAL
Keyword
Research
26 Guest Posting
•
27 Search-savvy
•
PR
28 Marketing
•
Activity
29
•
25
•
Research
- Trends, People
Pitch
31 Social Sharing
•
32 Conversation
•
30
•
EMAIL
Design
34 Timing
•
35 Testing
•
33
•
36
Awareness
A
PUBLISH
Visitor
Vi s
B
Consideration
Follow
ito
rD
ata
C
Interest
Subscribe
Co
nv
ers
D
Action
ion
Da
ta
LEAD!
E
• Delivery
- Feedback
- Reviews
F
• Loyalty
- Referrals
SEND