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Your Church’s
              Front Door
                           Social Media & Websites
                                        in Ministry




Friday, February 8, 2013
<overview>




Friday, February 8, 2013
<overview>
                           ❖   Websites and Social Media




Friday, February 8, 2013
<overview>
                           ❖   Websites and Social Media
                           ❖   a) Where are we on this?




Friday, February 8, 2013
<overview>
                                ❖   Websites and Social Media
                                ❖   a) Where are we on this?

         ❖      b) THE front door: elements of a good church website




Friday, February 8, 2013
<overview>
                                ❖   Websites and Social Media
                                ❖   a) Where are we on this?

         ❖      b) THE front door: elements of a good church website
         ❖      c) Facebook, twitter & instagram: what are they for?




Friday, February 8, 2013
<overview>
                                    ❖   Websites and Social Media
                                    ❖   a) Where are we on this?

         ❖      b) THE front door: elements of a good church website
         ❖      c) Facebook, twitter & instagram: what are they for?

         ❖      d) Culture shifts




Friday, February 8, 2013
<overview>
                                    ❖   Websites and Social Media
                                    ❖   a) Where are we on this?

         ❖      b) THE front door: elements of a good church website
         ❖      c) Facebook, twitter & instagram: what are they for?

         ❖      d) Culture shifts
         ❖      Good use of social media in MINISTRY




Friday, February 8, 2013
<overview>
                                    ❖   Websites and Social Media
                                    ❖   a) Where are we on this?

         ❖      b) THE front door: elements of a good church website
         ❖      c) Facebook, twitter & instagram: what are they for?

         ❖      d) Culture shifts
         ❖      Good use of social media in MINISTRY

         ❖      To take away:




Friday, February 8, 2013
<overview>
                                    ❖   Websites and Social Media
                                    ❖   a) Where are we on this?

         ❖      b) THE front door: elements of a good church website
         ❖      c) Facebook, twitter & instagram: what are they for?

         ❖      d) Culture shifts
         ❖      Good use of social media in MINISTRY

         ❖      To take away:
                ❖     Newbies: Why this is important, a sense of how to get started




Friday, February 8, 2013
<overview>
                                    ❖   Websites and Social Media
                                    ❖   a) Where are we on this?

         ❖      b) THE front door: elements of a good church website
         ❖      c) Facebook, twitter & instagram: what are they for?

         ❖      d) Culture shifts
         ❖      Good use of social media in MINISTRY

         ❖      To take away:
                ❖     Newbies: Why this is important, a sense of how to get started

                ❖     Veterans: Good ideas to help jog your brain for your own
                      ministry context AND a sense of how to frame this topic for
                      those you are trying to convince



Friday, February 8, 2013
<introduction>




Friday, February 8, 2013
<introduction>

              ❖                     Carrie Graham




Friday, February 8, 2013
<introduction>

              ❖                                     Carrie Graham

              ❖            Communications and Outreach Specialist,
                                                          UMCAD




Friday, February 8, 2013
<introduction>

              ❖                                        Carrie Graham

              ❖              Communications and Outreach Specialist,
                                                            UMCAD

              ❖            Ordained BGCT minister from Mosaic Austin,
                                MDiv from Fuller Theological Seminary




Friday, February 8, 2013
<introduction>

              ❖                                        Carrie Graham

              ❖              Communications and Outreach Specialist,
                                                            UMCAD

              ❖            Ordained BGCT minister from Mosaic Austin,
                                MDiv from Fuller Theological Seminary

              ❖            PR and Spanish degrees, Belmont University



Friday, February 8, 2013
<introduction>

              ❖                                        Carrie Graham

              ❖              Communications and Outreach Specialist,
                                                            UMCAD

              ❖            Ordained BGCT minister from Mosaic Austin,
                                MDiv from Fuller Theological Seminary

              ❖            PR and Spanish degrees, Belmont University

              ❖                    Former 4th grade bilingual teacher

Friday, February 8, 2013
<the spectrum>




Friday, February 8, 2013
<the spectrum>




Friday, February 8, 2013
<your introductions>




Friday, February 8, 2013
<your introductions>

              ❖     e-mail list




Friday, February 8, 2013
<your introductions>

              ❖     e-mail list

              ❖     name, church, position




Friday, February 8, 2013
<your introductions>

              ❖     e-mail list

              ❖     name, church, position

              ❖     What are you hoping to get out of this, if
                    anything specific?




Friday, February 8, 2013
<to internet or
                           not to internet?>




Friday, February 8, 2013
<to internet or
                              not to internet?>

              ❖     What Draws People In:




Friday, February 8, 2013
<to internet or
                                       not to internet?>

              ❖     What Draws People In:
                    ❖      expectations of the subculture - interaction inspiring
                           internet residence




Friday, February 8, 2013
<to internet or
                                       not to internet?>

              ❖     What Draws People In:
                    ❖      expectations of the subculture - interaction inspiring
                           internet residence

                    ❖      not age as much as necessity in your world




Friday, February 8, 2013
<to internet or
                                       not to internet?>

              ❖     What Draws People In:
                    ❖      expectations of the subculture - interaction inspiring
                           internet residence

                    ❖      not age as much as necessity in your world

              ❖     What To Overcome:




Friday, February 8, 2013
<to internet or
                                       not to internet?>

              ❖     What Draws People In:
                    ❖      expectations of the subculture - interaction inspiring
                           internet residence

                    ❖      not age as much as necessity in your world

              ❖     What To Overcome:
                    ❖      NOT technical incompetence so much as




Friday, February 8, 2013
<to internet or
                                       not to internet?>

              ❖     What Draws People In:
                    ❖      expectations of the subculture - interaction inspiring
                           internet residence

                    ❖      not age as much as necessity in your world

              ❖     What To Overcome:
                    ❖      NOT technical incompetence so much as
                    ❖      fear of the unknown

Friday, February 8, 2013
<websites>




Friday, February 8, 2013
<websites>

            ❖     THE Front Door




Friday, February 8, 2013
<websites>

            ❖     THE Front Door

            ❖     M. Newbie Deluxe




Friday, February 8, 2013
<websites>

            ❖     THE Front Door

            ❖     M. Newbie Deluxe

            ❖     What is Newbie thinking and feeling before visiting
                  a church?




Friday, February 8, 2013
<websites>

            ❖     THE Front Door

            ❖     M. Newbie Deluxe

            ❖     What is Newbie thinking and feeling before visiting
                  a church?

            ❖     What elements need to be present on the website/
                  front door?



Friday, February 8, 2013
<websites>

            ❖     THE Front Door

            ❖     M. Newbie Deluxe

            ❖     What is Newbie thinking and feeling before visiting
                  a church?

            ❖     What elements need to be present on the website/
                  front door?

            ❖     Notice common elements of following websites:

Friday, February 8, 2013
<websites>

            ❖     THE Front Door

            ❖     M. Newbie Deluxe

            ❖     What is Newbie thinking and feeling before visiting
                  a church?

            ❖     What elements need to be present on the website/
                  front door?

            ❖     Notice common elements of following websites:

Friday, February 8, 2013
<examples>


           ❖     Vox Venaie:




Friday, February 8, 2013
<examples>


            ❖      University UMC:




Friday, February 8, 2013
<examples>


            ❖      Mosaic Austin:




Friday, February 8, 2013
<examples>


            ❖      Servant Church:




Friday, February 8, 2013
<examples>


           ❖     FreeStore Austin:




Friday, February 8, 2013
*common elements?




Friday, February 8, 2013
*common elements?




Friday, February 8, 2013
*common elements?




Friday, February 8, 2013
*common elements?




Friday, February 8, 2013
*common elements?




Friday, February 8, 2013
*common elements?




Friday, February 8, 2013
*common elements:




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate

         ❖     clean design with
               thoughtful images




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate

         ❖     clean design with
               thoughtful images

         ❖     always-ready visuals for
               giving




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate

         ❖     clean design with
               thoughtful images

         ❖     always-ready visuals for
               giving

         ❖     always-ready visuals for
               connecting online




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate

         ❖     clean design with
               thoughtful images

         ❖     always-ready visuals for
               giving

         ❖     always-ready visuals for
               connecting online

         ❖     menu bar at top




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate

         ❖     clean design with
               thoughtful images

         ❖     always-ready visuals for
               giving

         ❖     always-ready visuals for
               connecting online

         ❖     menu bar at top

         ❖     not much need for scrolling
               on homepage




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate            ❖   I AM NEW HERE needs
                                                 consolidated and made
         ❖     clean design with                 easy-to-find
               thoughtful images

         ❖     always-ready visuals for
               giving

         ❖     always-ready visuals for
               connecting online

         ❖     menu bar at top

         ❖     not much need for scrolling
               on homepage




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate            ❖   I AM NEW HERE needs
                                                 consolidated and made
         ❖     clean design with                 easy-to-find
               thoughtful images
                                             ❖   updated!
         ❖     always-ready visuals for
               giving

         ❖     always-ready visuals for
               connecting online

         ❖     menu bar at top

         ❖     not much need for scrolling
               on homepage




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate            ❖   I AM NEW HERE needs
                                                 consolidated and made
         ❖     clean design with                 easy-to-find
               thoughtful images
                                             ❖   updated!
         ❖     always-ready visuals for
               giving                        ❖   searchable

         ❖     always-ready visuals for
               connecting online

         ❖     menu bar at top

         ❖     not much need for scrolling
               on homepage




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate            ❖   I AM NEW HERE needs
                                                 consolidated and made
         ❖     clean design with                 easy-to-find
               thoughtful images
                                             ❖   updated!
         ❖     always-ready visuals for
               giving                        ❖   searchable

         ❖     always-ready visuals for      ❖   mission statement
               connecting online

         ❖     menu bar at top

         ❖     not much need for scrolling
               on homepage




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate            ❖   I AM NEW HERE needs
                                                 consolidated and made
         ❖     clean design with                 easy-to-find
               thoughtful images
                                             ❖   updated!
         ❖     always-ready visuals for
               giving                        ❖   searchable

         ❖     always-ready visuals for      ❖   mission statement
               connecting online
                                             ❖   contact info
         ❖     menu bar at top

         ❖     not much need for scrolling
               on homepage




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate            ❖   I AM NEW HERE needs
                                                 consolidated and made
         ❖     clean design with                 easy-to-find
               thoughtful images
                                             ❖   updated!
         ❖     always-ready visuals for
               giving                        ❖   searchable

         ❖     always-ready visuals for      ❖   mission statement
               connecting online
                                             ❖   contact info
         ❖     menu bar at top
                                             ❖   contextualized for
         ❖     not much need for scrolling       anticipated audience
               on homepage                       (weddings for UUMC, blog
                                                 style for Mosaic, etc)




Friday, February 8, 2013
*common elements:
         ❖     simple to navigate            ❖   I AM NEW HERE needs
                                                 consolidated and made
         ❖     clean design with                 easy-to-find
               thoughtful images
                                             ❖   updated!
         ❖     always-ready visuals for
               giving                        ❖   searchable

         ❖     always-ready visuals for      ❖   mission statement
               connecting online
                                             ❖   contact info
         ❖     menu bar at top
                                             ❖   contextualized for
         ❖     not much need for scrolling       anticipated audience
               on homepage                       (weddings for UUMC, blog
                                                 style for Mosaic, etc)

                                             ❖   What else?

Friday, February 8, 2013
<how to get started>




Friday, February 8, 2013
<how to get started>
         ❖     Create a few characters
               that will look at your site.
               What will they look for?
               Why?




Friday, February 8, 2013
<how to get started>
         ❖     Create a few characters
               that will look at your site.
               What will they look for?
               Why?

         ❖     Index cards: tangible site
               map




Friday, February 8, 2013
<how to get started>
         ❖     Create a few characters
               that will look at your site.
               What will they look for?
               Why?

         ❖     Index cards: tangible site
               map

         ❖     consultation for additional
               help




Friday, February 8, 2013
<how to get started>
         ❖     Create a few characters
               that will look at your site.
               What will they look for?
               Why?

         ❖     Index cards: tangible site
               map

         ❖     consultation for additional
               help

         ❖     wix.com




Friday, February 8, 2013
<how to get started>
         ❖     Create a few characters
               that will look at your site.
               What will they look for?
               Why?

         ❖     Index cards: tangible site
               map

         ❖     consultation for additional
               help

         ❖     wix.com




Friday, February 8, 2013
*Any questions so far?




Friday, February 8, 2013
<facebook & twitter>




Friday, February 8, 2013
<facebook & twitter>




Friday, February 8, 2013
<facebook & twitter>




Friday, February 8, 2013
<facebook & twitter>



         ❖     Critiques:




Friday, February 8, 2013
<facebook & twitter>



         ❖     Critiques:
               ❖      TMI: bathroom status time suck




Friday, February 8, 2013
<facebook & twitter>



         ❖     Critiques:
               ❖      TMI: bathroom status time suck
               ❖      replaces human interaction




Friday, February 8, 2013
<facebook & twitter>



         ❖     Critiques:
               ❖      TMI: bathroom status time suck
               ❖      replaces human interaction
         ❖     Request for suspense of critiques for this
               exploration...



Friday, February 8, 2013
<facebook & twitter>



         ❖     Critiques:
               ❖      TMI: bathroom status time suck
               ❖      replaces human interaction
         ❖     Request for suspense of critiques for this
               exploration...
               ❖      facebook photo attribution: <a href="http://www.shutterstock.com/gallery-589846p1.html?cr=00&pl=edit-00">Pan
                      Xunbin</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>




Friday, February 8, 2013
<distinctions in
                                 purpose>




Friday, February 8, 2013
<distinctions in
                                        purpose>


                           ❖   “Facebook is a place to learn to
                               hate your friends. Twitter is a
                               place to learn to love
                               strangers.”




Friday, February 8, 2013
< facebook>




Friday, February 8, 2013
< facebook>
                           ❖   T




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
         ❖     familiarity - the already
               familiar or an acquaintance
               with which to familiarize




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
         ❖     familiarity - the already
               familiar or an acquaintance
               with which to familiarize

         ❖     individual or organizational




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
         ❖     familiarity - the already
               familiar or an acquaintance
               with which to familiarize

         ❖     individual or organizational

         ❖     choose friends, mutual
               access to pages




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
         ❖     familiarity - the already
               familiar or an acquaintance
               with which to familiarize

         ❖     individual or organizational

         ❖     choose friends, mutual
               access to pages

         ❖     share photo albums




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
         ❖     familiarity - the already
               familiar or an acquaintance
               with which to familiarize

         ❖     individual or organizational

         ❖     choose friends, mutual
               access to pages

         ❖     share photo albums




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
         ❖     familiarity - the already
               familiar or an acquaintance
               with which to familiarize

         ❖     individual or organizational

         ❖     choose friends, mutual
               access to pages

         ❖     share photo albums




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
         ❖     familiarity - the already
               familiar or an acquaintance
               with which to familiarize

         ❖     individual or organizational

         ❖     choose friends, mutual
               access to pages

         ❖     share photo albums




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
                                              ❖   “catching up” with status
         ❖     familiarity - the already          updates, conversational
               familiar or an acquaintance        comments, resource link
               with which to familiarize          sharing

         ❖     individual or organizational

         ❖     choose friends, mutual
               access to pages

         ❖     share photo albums




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
                                              ❖   “catching up” with status
         ❖     familiarity - the already          updates, conversational
               familiar or an acquaintance        comments, resource link
               with which to familiarize          sharing

         ❖     individual or organizational   ❖   event invitations,
                                                  coordination
         ❖     choose friends, mutual
               access to pages

         ❖     share photo albums




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
                                              ❖   “catching up” with status
         ❖     familiarity - the already          updates, conversational
               familiar or an acquaintance        comments, resource link
               with which to familiarize          sharing

         ❖     individual or organizational   ❖   event invitations,
                                                  coordination
         ❖     choose friends, mutual
               access to pages                ❖   birthdays

         ❖     share photo albums




Friday, February 8, 2013
< facebook>
                           ❖   T

         ❖     The Living Room
                                              ❖   “catching up” with status
         ❖     familiarity - the already          updates, conversational
               familiar or an acquaintance        comments, resource link
               with which to familiarize          sharing

         ❖     individual or organizational   ❖   event invitations,
                                                  coordination
         ❖     choose friends, mutual
               access to pages                ❖   birthdays

         ❖     share photo albums             ❖   games




Friday, February 8, 2013
< twitter>




Friday, February 8, 2013
< twitter>




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch
       ❖     public, out in the open




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch
       ❖     public, out in the open

       ❖     individual or organizational




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch
       ❖     public, out in the open

       ❖     individual or organizational

       ❖     you can follow others, and
             they can choose
             independently whether to
             follow you or not




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch
       ❖     public, out in the open

       ❖     individual or organizational

       ❖     you can follow others, and
             they can choose
             independently whether to
             follow you or not

       ❖     share free info: links,
             photos, resources




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch
       ❖     public, out in the open

       ❖     individual or organizational

       ❖     you can follow others, and
             they can choose
             independently whether to
             follow you or not

       ❖     share free info: links,
             photos, resources




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch
       ❖     public, out in the open

       ❖     individual or organizational

       ❖     you can follow others, and
             they can choose
             independently whether to
             follow you or not

       ❖     share free info: links,
             photos, resources




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch
       ❖     public, out in the open

       ❖     individual or organizational

       ❖     you can follow others, and
             they can choose
             independently whether to
             follow you or not

       ❖     share free info: links,
             photos, resources




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch        ❖   making professional or
                                                personal connections based
       ❖     public, out in the open            on common interest, not
                                                familiarity
       ❖     individual or organizational

       ❖     you can follow others, and
             they can choose
             independently whether to
             follow you or not

       ❖     share free info: links,
             photos, resources




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch        ❖   making professional or
                                                personal connections based
       ❖     public, out in the open            on common interest, not
                                                familiarity
       ❖     individual or organizational
                                            ❖   levels playing field of news,
       ❖     you can follow others, and         gives everyone a public
             they can choose                    voice (2009-10 Iranian
             independently whether to           election protests = “Twitter
             follow you or not                  Revolution”)

       ❖     share free info: links,
             photos, resources




Friday, February 8, 2013
< twitter>
                           ❖   The
                               Front
                               Porch        ❖   making professional or
                                                personal connections based
       ❖     public, out in the open            on common interest, not
                                                familiarity
       ❖     individual or organizational
                                            ❖   levels playing field of news,
       ❖     you can follow others, and         gives everyone a public
             they can choose                    voice (2009-10 Iranian
             independently whether to           election protests = “Twitter
             follow you or not                  Revolution”)

       ❖     share free info: links,        ❖   as such, changing the face
             photos, resources                  of customer service
                                                (Southwest, Walmart, etc)


Friday, February 8, 2013
World Population
                              Rankings




Friday, February 8, 2013
World Population
                                  Rankings
              ❖     1) China




Friday, February 8, 2013
World Population
                                  Rankings
              ❖     1) China

              ❖     2) India




Friday, February 8, 2013
World Population
                                  Rankings
              ❖     1) China

              ❖     2) India

              ❖     3) Facebook




Friday, February 8, 2013
World Population
                                  Rankings
              ❖     1) China

              ❖     2) India

              ❖     3) Facebook

              ❖     4) USA




Friday, February 8, 2013
World Population
                                  Rankings
              ❖     1) China

              ❖     2) India

              ❖     3) Facebook

              ❖     4) USA

              ❖     5) MySpace




Friday, February 8, 2013
World Population
                                  Rankings
              ❖     1) China

              ❖     2) India

              ❖     3) Facebook

              ❖     4) USA

              ❖     5) MySpace

              ❖     6) Indonesia




Friday, February 8, 2013
World Population
                                   Rankings
              ❖     1) China

              ❖     2) India

              ❖     3) Facebook

              ❖     4) USA

              ❖     5) MySpace

              ❖     6) Indonesia

              ❖     7) Brazil




Friday, February 8, 2013
World Population
                                   Rankings
              ❖     1) China

              ❖     2) India

              ❖     3) Facebook

              ❖     4) USA

              ❖     5) MySpace

              ❖     6) Indonesia

              ❖     7) Brazil

              ❖     8) Twitter




Friday, February 8, 2013
< instagram>




Friday, February 8, 2013
< instagram>




Friday, February 8, 2013
< instagram>




Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About




Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About

       ❖     can make it have a personal
             or professional




Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About

       ❖     can make it have a personal
             or professional

       ❖     images speak louder than
             status updates




Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About

       ❖     can make it have a personal
             or professional

       ❖     images speak louder than
             status updates

       ❖     followers work like twitter




Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About

       ❖     can make it have a personal
             or professional

       ❖     images speak louder than
             status updates

       ❖     followers work like twitter

       ❖     instantly share to other
             social accounts
             simultaneously

Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About

       ❖     can make it have a personal
             or professional

       ❖     images speak louder than
             status updates

       ❖     followers work like twitter

       ❖     instantly share to other
             social accounts
             simultaneously

Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About

       ❖     can make it have a personal
             or professional

       ❖     images speak louder than
             status updates

       ❖     followers work like twitter

       ❖     instantly share to other
             social accounts
             simultaneously

Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About

       ❖     can make it have a personal
             or professional

       ❖     images speak louder than
             status updates

       ❖     followers work like twitter

       ❖     instantly share to other
             social accounts
             simultaneously

Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About

       ❖     can make it have a personal
             or professional

       ❖     images speak louder than
             status updates

       ❖     followers work like twitter

       ❖     instantly share to other
             social accounts
             simultaneously

Friday, February 8, 2013
< instagram>

       ❖     Keeping Company
             While Out and About
                                           ❖   encourages human
                                               interaction: a springboard
       ❖     can make it have a personal
                                               for further connection
             or professional
                                               (example: my birthday trip)
       ❖     images speak louder than
             status updates

       ❖     followers work like twitter

       ❖     instantly share to other
             social accounts
             simultaneously

Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?




Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?




Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?




Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?




                                     Geography:
                                    A Limitation?

Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?
       ❖     The Front Door and so much more:




                                                 Geography:
                                                A Limitation?

Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?
       ❖     The Front Door and so much more:

       ❖     facebook to catch up with old friends, get
             to know each other better




                                                           Geography:
                                                          A Limitation?

Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?
       ❖     The Front Door and so much more:

       ❖     facebook to catch up with old friends, get
             to know each other better

       ❖     twitter to connect by affinity to people,
             orgs, worldwide news




                                                           Geography:
                                                          A Limitation?

Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?
       ❖     The Front Door and so much more:

       ❖     facebook to catch up with old friends, get
             to know each other better

       ❖     twitter to connect by affinity to people,
             orgs, worldwide news

       ❖     instagram to keep live company, walk in
             others’ shoes


                                                           Geography:
                                                          A Limitation?

Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?
       ❖     The Front Door and so much more:

       ❖     facebook to catch up with old friends, get
             to know each other better

       ❖     twitter to connect by affinity to people,
             orgs, worldwide news

       ❖     instagram to keep live company, walk in
             others’ shoes

       ❖     springboard for more in-depth face-to-
             face connection                               Geography:
                                                          A Limitation?

Friday, February 8, 2013
< culture shift>
           *What is a neighborhood now?
       ❖     The Front Door and so much more:

       ❖     facebook to catch up with old friends, get
             to know each other better

       ❖     twitter to connect by affinity to people,
             orgs, worldwide news

       ❖     instagram to keep live company, walk in
             others’ shoes

       ❖     springboard for more in-depth face-to-
             face connection                               Geography:
       ❖     best food forward online- much to learn
                                                          A Limitation?
             offline in interaction

Friday, February 8, 2013
<facebook
                           and ministry>




Friday, February 8, 2013
<facebook
                           ❖   T
                                   and ministry>




Friday, February 8, 2013
<facebook
                           ❖   T
                                   and ministry>
        ❖     The Living Room




Friday, February 8, 2013
<facebook
                           ❖   T
                                           and ministry>
        ❖     The Living Room
        ❖     personal account: the most
              practical way to connect
              throughout the week




Friday, February 8, 2013
<facebook
                           ❖   T
                                           and ministry>
        ❖     The Living Room
        ❖     personal account: the most
              practical way to connect
              throughout the week

        ❖     ministry page: practical way to
              remind, publicize, see who’s
              going to upcoming events




Friday, February 8, 2013
<facebook
                           ❖   T
                                            and ministry>
        ❖     The Living Room
        ❖     personal account: the most
              practical way to connect
              throughout the week

        ❖     ministry page: practical way to
              remind, publicize, see who’s
              going to upcoming events

        ❖     share stories and resources
              relevant to organization




Friday, February 8, 2013
<facebook
                           ❖   T
                                            and ministry>
        ❖     The Living Room
        ❖     personal account: the most
              practical way to connect
              throughout the week

        ❖     ministry page: practical way to
              remind, publicize, see who’s
              going to upcoming events

        ❖     share stories and resources
              relevant to organization

        ❖     TMF research by Rosalie Bonner:
              a Bible verse each day


Friday, February 8, 2013
< twitter
                           and ministry>




Friday, February 8, 2013
< twitter
                           and ministry>




Friday, February 8, 2013
< twitter
                                    and ministry>
                           ❖   The Front
                               Porch




Friday, February 8, 2013
< twitter
                                    and ministry>
                           ❖   The Front
                               Porch
     ❖      sermon tweeting




Friday, February 8, 2013
< twitter
                                          and ministry>
                                 ❖   The Front
                                     Porch
     ❖      sermon tweeting
            ❖     questions in




Friday, February 8, 2013
< twitter
                                          and ministry>
                                 ❖   The Front
                                     Porch
     ❖      sermon tweeting
            ❖     questions in

            ❖     quotes going out




Friday, February 8, 2013
< twitter
                                          and ministry>
                                 ❖   The Front
                                     Porch
     ❖      sermon tweeting
            ❖     questions in

            ❖     quotes going out

     ❖      brief verses, thoughts, pics of
            inspiration to share




Friday, February 8, 2013
< twitter
                                          and ministry>
                                 ❖   The Front
                                     Porch
     ❖      sermon tweeting
            ❖     questions in

            ❖     quotes going out

     ❖      brief verses, thoughts, pics of
            inspiration to share

     ❖      articles, food for thought




Friday, February 8, 2013
< twitter
                                          and ministry>
                                 ❖   The Front
                                     Porch
     ❖      sermon tweeting
            ❖     questions in

            ❖     quotes going out

     ❖      brief verses, thoughts, pics of
            inspiration to share

     ❖      articles, food for thought
     ❖      follow other people in your church,
            non-profits you’d like to keep up
            with and then circulate resources
            you all share

Friday, February 8, 2013
< twitter
                                          and ministry>
                                 ❖   The Front
                                     Porch
     ❖      sermon tweeting
            ❖     questions in

            ❖     quotes going out

     ❖      brief verses, thoughts, pics of
            inspiration to share

     ❖      articles, food for thought
     ❖      follow other people in your church,
            non-profits you’d like to keep up
            with and then circulate resources
            you all share

Friday, February 8, 2013
< instagram and
                                  ministry>




Friday, February 8, 2013
< instagram and
                                  ministry>




Friday, February 8, 2013
< instagram and
                                  ministry>
       ❖     Keeping Company




Friday, February 8, 2013
< instagram and
                                      ministry>
       ❖     Keeping Company

       ❖     inspirational images and
             verses




Friday, February 8, 2013
< instagram and
                                      ministry>
       ❖     Keeping Company

       ❖     inspirational images and
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection




Friday, February 8, 2013
< instagram and
                                      ministry>
       ❖     Keeping Company

       ❖     inspirational images and
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection

       ❖     “Where I See God” -
             project to help
             community connect daily
             life with faith


Friday, February 8, 2013
< instagram and
                                      ministry>
       ❖     Keeping Company

       ❖     inspirational images and
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection

       ❖     “Where I See God” -
             project to help
             community connect daily
             life with faith


Friday, February 8, 2013
< instagram and
                                      ministry>
       ❖     Keeping Company

       ❖     inspirational images and
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection

       ❖     “Where I See God” -
             project to help
             community connect daily
             life with faith


Friday, February 8, 2013
< instagram and
                                      ministry>
       ❖     Keeping Company

       ❖     inspirational images and
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection

       ❖     “Where I See God” -
             project to help
             community connect daily
             life with faith


Friday, February 8, 2013
< instagram and
                                      ministry>
       ❖     Keeping Company

       ❖     inspirational images and
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection

       ❖     “Where I See God” -
             project to help
             community connect daily
             life with faith


Friday, February 8, 2013
< instagram and
                                      ministry>
                                             What
       ❖     Keeping Company
                                              I
       ❖     inspirational images and        See
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection

       ❖     “Where I See God” -
             project to help
             community connect daily
             life with faith


Friday, February 8, 2013
< instagram and
                                      ministry>
                                             What
       ❖     Keeping Company
                                              I
       ❖     inspirational images and        See
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection

       ❖     “Where I See God” -
             project to help
             community connect daily
             life with faith


Friday, February 8, 2013
< instagram and
                                      ministry>
                                                What
       ❖     Keeping Company
                                                 I
       ❖     inspirational images and           See
             verses

       ❖     “A Day In My Life” -
             creating understanding
             and connection
                                        What
       ❖     “Where I See God” -          I
             project to help
             community connect daily    Share
             life with faith


Friday, February 8, 2013
< rules of engagement>




Friday, February 8, 2013
< rules of engagement>




Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.
              (James 1:19)




Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.
              (James 1:19)
       ❖      For organizations: Have a plan.
              Who will you be online? Who are
              you trying to interact with?




Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.
              (James 1:19)
       ❖      For organizations: Have a plan.
              Who will you be online? Who are
              you trying to interact with?

       ❖      Consistency: how many times a
              week? Same time of day?




Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.
              (James 1:19)
       ❖      For organizations: Have a plan.
              Who will you be online? Who are
              you trying to interact with?

       ❖      Consistency: how many times a
              week? Same time of day?

       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.
              (James 1:19)
       ❖      For organizations: Have a plan.
              Who will you be online? Who are
              you trying to interact with?

       ❖      Consistency: how many times a
              week? Same time of day?

       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.
              (James 1:19)
       ❖      For organizations: Have a plan.
              Who will you be online? Who are
              you trying to interact with?

       ❖      Consistency: how many times a
              week? Same time of day?

       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.
              (James 1:19)
       ❖      For organizations: Have a plan.
              Who will you be online? Who are
              you trying to interact with?

       ❖      Consistency: how many times a
              week? Same time of day?

       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.
              (James 1:19)
       ❖      For organizations: Have a plan.
              Who will you be online? Who are
              you trying to interact with?

       ❖      Consistency: how many times a
              week? Same time of day?

       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.                    ❖   Keep updating! Know who will
                                                    update and when.
              (James 1:19)
       ❖      For organizations: Have a plan.
              Who will you be online? Who are
              you trying to interact with?

       ❖      Consistency: how many times a
              week? Same time of day?

       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.                    ❖   Keep updating! Know who will
                                                    update and when.
              (James 1:19)
                                                ❖   For non-profits, best to
       ❖      For organizations: Have a plan.       incorporate updates into your
              Who will you be online? Who are       daily work life rather than hire
              you trying to interact with?          someone to do all of it that
                                                    doesn’t know your content.
       ❖      Consistency: how many times a
              week? Same time of day?

       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.                    ❖   Keep updating! Know who will
                                                    update and when.
              (James 1:19)
                                                ❖   For non-profits, best to
       ❖      For organizations: Have a plan.       incorporate updates into your
              Who will you be online? Who are       daily work life rather than hire
              you trying to interact with?          someone to do all of it that
                                                    doesn’t know your content.
       ❖      Consistency: how many times a
              week? Same time of day?           ❖   Protect your neighborhood-
                                                    explicit rules of engagement.
       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
< rules of engagement>

       ❖      Be quick to listen,
              slow to speak.                    ❖   Keep updating! Know who will
                                                    update and when.
              (James 1:19)
                                                ❖   For non-profits, best to
       ❖      For organizations: Have a plan.       incorporate updates into your
              Who will you be online? Who are       daily work life rather than hire
              you trying to interact with?          someone to do all of it that
                                                    doesn’t know your content.
       ❖      Consistency: how many times a
              week? Same time of day?           ❖   Protect your neighborhood-
                                                    explicit rules of engagement.
       ❖      Branding consistency. Same
              usernames, similar pics and
              designs in order to be most
              recognizable.

Friday, February 8, 2013
<getting started>




Friday, February 8, 2013
<getting started>




Friday, February 8, 2013
<getting started>
                           ❖   If you’re a beginner, give yourself GRACE!




Friday, February 8, 2013
<getting started>
                           ❖   If you’re a beginner, give yourself GRACE!

                           ❖   Track down 1 or several helpers.




Friday, February 8, 2013
<getting started>
                            ❖   If you’re a beginner, give yourself GRACE!

                            ❖   Track down 1 or several helpers.

         ❖     Keep a list of prioritized questions for your help to let them
               know when they have time to address one here or there. :)




Friday, February 8, 2013
<getting started>
                            ❖   If you’re a beginner, give yourself GRACE!

                            ❖   Track down 1 or several helpers.

         ❖     Keep a list of prioritized questions for your help to let them
               know when they have time to address one here or there. :)

         ❖     Don’t be afraid to play OR to make mistakes!




Friday, February 8, 2013
<getting started>
                            ❖   If you’re a beginner, give yourself GRACE!

                            ❖   Track down 1 or several helpers.

         ❖     Keep a list of prioritized questions for your help to let them
               know when they have time to address one here or there. :)

         ❖     Don’t be afraid to play OR to make mistakes!

         ❖     Google instructional videos or message boards and see how it
               goes.




Friday, February 8, 2013
<getting started>
                            ❖   If you’re a beginner, give yourself GRACE!

                            ❖   Track down 1 or several helpers.

         ❖     Keep a list of prioritized questions for your help to let them
               know when they have time to address one here or there. :)

         ❖     Don’t be afraid to play OR to make mistakes!

         ❖     Google instructional videos or message boards and see how it
               goes.

         ❖     Consultations for your staff/leaders:




Friday, February 8, 2013
<getting started>
                               ❖   If you’re a beginner, give yourself GRACE!

                               ❖   Track down 1 or several helpers.

         ❖     Keep a list of prioritized questions for your help to let them
               know when they have time to address one here or there. :)

         ❖     Don’t be afraid to play OR to make mistakes!

         ❖     Google instructional videos or message boards and see how it
               goes.

         ❖     Consultations for your staff/leaders:

               ❖      Carrie Graham: carrie@umcad.org



Friday, February 8, 2013
<???>




Friday, February 8, 2013
<???>


                           Any questions?




Friday, February 8, 2013
<???>


                              Any questions?
       Newbies: Do you feel you’ve gained a sense of the pertinence of this in ministry?
       And do you feel equipped to take first or next steps in your own website/social
       media involvement?




Friday, February 8, 2013
<???>


                                   Any questions?
       Newbies: Do you feel you’ve gained a sense of the pertinence of this in ministry?
       And do you feel equipped to take first or next steps in your own website/social
       media involvement?

                                                                                     Veterans:
                       Have you gotten at least one idea for further brainstorming your media
                  ministry? And/or has it been good to see media framed for newbies that you
                                                           might be able to help get on board?



Friday, February 8, 2013
Friday, February 8, 2013
Friday, February 8, 2013
<thank you!!!>




Friday, February 8, 2013
<thank you!!!>

             ❖     Please fill out evaluations before you go!

             ❖     Thanks for your time today. It’s been a pleasure!



             ❖                                           Carrie Graham
             ❖                                      carrie@umcad.org
             ❖                                        @orangesesame
             ❖                                        (twitter and instagram)




Friday, February 8, 2013

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Front Door 2013

  • 1. Your Church’s Front Door Social Media & Websites in Ministry Friday, February 8, 2013
  • 3. <overview> ❖ Websites and Social Media Friday, February 8, 2013
  • 4. <overview> ❖ Websites and Social Media ❖ a) Where are we on this? Friday, February 8, 2013
  • 5. <overview> ❖ Websites and Social Media ❖ a) Where are we on this? ❖ b) THE front door: elements of a good church website Friday, February 8, 2013
  • 6. <overview> ❖ Websites and Social Media ❖ a) Where are we on this? ❖ b) THE front door: elements of a good church website ❖ c) Facebook, twitter & instagram: what are they for? Friday, February 8, 2013
  • 7. <overview> ❖ Websites and Social Media ❖ a) Where are we on this? ❖ b) THE front door: elements of a good church website ❖ c) Facebook, twitter & instagram: what are they for? ❖ d) Culture shifts Friday, February 8, 2013
  • 8. <overview> ❖ Websites and Social Media ❖ a) Where are we on this? ❖ b) THE front door: elements of a good church website ❖ c) Facebook, twitter & instagram: what are they for? ❖ d) Culture shifts ❖ Good use of social media in MINISTRY Friday, February 8, 2013
  • 9. <overview> ❖ Websites and Social Media ❖ a) Where are we on this? ❖ b) THE front door: elements of a good church website ❖ c) Facebook, twitter & instagram: what are they for? ❖ d) Culture shifts ❖ Good use of social media in MINISTRY ❖ To take away: Friday, February 8, 2013
  • 10. <overview> ❖ Websites and Social Media ❖ a) Where are we on this? ❖ b) THE front door: elements of a good church website ❖ c) Facebook, twitter & instagram: what are they for? ❖ d) Culture shifts ❖ Good use of social media in MINISTRY ❖ To take away: ❖ Newbies: Why this is important, a sense of how to get started Friday, February 8, 2013
  • 11. <overview> ❖ Websites and Social Media ❖ a) Where are we on this? ❖ b) THE front door: elements of a good church website ❖ c) Facebook, twitter & instagram: what are they for? ❖ d) Culture shifts ❖ Good use of social media in MINISTRY ❖ To take away: ❖ Newbies: Why this is important, a sense of how to get started ❖ Veterans: Good ideas to help jog your brain for your own ministry context AND a sense of how to frame this topic for those you are trying to convince Friday, February 8, 2013
  • 13. <introduction> ❖ Carrie Graham Friday, February 8, 2013
  • 14. <introduction> ❖ Carrie Graham ❖ Communications and Outreach Specialist, UMCAD Friday, February 8, 2013
  • 15. <introduction> ❖ Carrie Graham ❖ Communications and Outreach Specialist, UMCAD ❖ Ordained BGCT minister from Mosaic Austin, MDiv from Fuller Theological Seminary Friday, February 8, 2013
  • 16. <introduction> ❖ Carrie Graham ❖ Communications and Outreach Specialist, UMCAD ❖ Ordained BGCT minister from Mosaic Austin, MDiv from Fuller Theological Seminary ❖ PR and Spanish degrees, Belmont University Friday, February 8, 2013
  • 17. <introduction> ❖ Carrie Graham ❖ Communications and Outreach Specialist, UMCAD ❖ Ordained BGCT minister from Mosaic Austin, MDiv from Fuller Theological Seminary ❖ PR and Spanish degrees, Belmont University ❖ Former 4th grade bilingual teacher Friday, February 8, 2013
  • 21. <your introductions> ❖ e-mail list Friday, February 8, 2013
  • 22. <your introductions> ❖ e-mail list ❖ name, church, position Friday, February 8, 2013
  • 23. <your introductions> ❖ e-mail list ❖ name, church, position ❖ What are you hoping to get out of this, if anything specific? Friday, February 8, 2013
  • 24. <to internet or not to internet?> Friday, February 8, 2013
  • 25. <to internet or not to internet?> ❖ What Draws People In: Friday, February 8, 2013
  • 26. <to internet or not to internet?> ❖ What Draws People In: ❖ expectations of the subculture - interaction inspiring internet residence Friday, February 8, 2013
  • 27. <to internet or not to internet?> ❖ What Draws People In: ❖ expectations of the subculture - interaction inspiring internet residence ❖ not age as much as necessity in your world Friday, February 8, 2013
  • 28. <to internet or not to internet?> ❖ What Draws People In: ❖ expectations of the subculture - interaction inspiring internet residence ❖ not age as much as necessity in your world ❖ What To Overcome: Friday, February 8, 2013
  • 29. <to internet or not to internet?> ❖ What Draws People In: ❖ expectations of the subculture - interaction inspiring internet residence ❖ not age as much as necessity in your world ❖ What To Overcome: ❖ NOT technical incompetence so much as Friday, February 8, 2013
  • 30. <to internet or not to internet?> ❖ What Draws People In: ❖ expectations of the subculture - interaction inspiring internet residence ❖ not age as much as necessity in your world ❖ What To Overcome: ❖ NOT technical incompetence so much as ❖ fear of the unknown Friday, February 8, 2013
  • 32. <websites> ❖ THE Front Door Friday, February 8, 2013
  • 33. <websites> ❖ THE Front Door ❖ M. Newbie Deluxe Friday, February 8, 2013
  • 34. <websites> ❖ THE Front Door ❖ M. Newbie Deluxe ❖ What is Newbie thinking and feeling before visiting a church? Friday, February 8, 2013
  • 35. <websites> ❖ THE Front Door ❖ M. Newbie Deluxe ❖ What is Newbie thinking and feeling before visiting a church? ❖ What elements need to be present on the website/ front door? Friday, February 8, 2013
  • 36. <websites> ❖ THE Front Door ❖ M. Newbie Deluxe ❖ What is Newbie thinking and feeling before visiting a church? ❖ What elements need to be present on the website/ front door? ❖ Notice common elements of following websites: Friday, February 8, 2013
  • 37. <websites> ❖ THE Front Door ❖ M. Newbie Deluxe ❖ What is Newbie thinking and feeling before visiting a church? ❖ What elements need to be present on the website/ front door? ❖ Notice common elements of following websites: Friday, February 8, 2013
  • 38. <examples> ❖ Vox Venaie: Friday, February 8, 2013
  • 39. <examples> ❖ University UMC: Friday, February 8, 2013
  • 40. <examples> ❖ Mosaic Austin: Friday, February 8, 2013
  • 41. <examples> ❖ Servant Church: Friday, February 8, 2013
  • 42. <examples> ❖ FreeStore Austin: Friday, February 8, 2013
  • 50. *common elements: ❖ simple to navigate Friday, February 8, 2013
  • 51. *common elements: ❖ simple to navigate ❖ clean design with thoughtful images Friday, February 8, 2013
  • 52. *common elements: ❖ simple to navigate ❖ clean design with thoughtful images ❖ always-ready visuals for giving Friday, February 8, 2013
  • 53. *common elements: ❖ simple to navigate ❖ clean design with thoughtful images ❖ always-ready visuals for giving ❖ always-ready visuals for connecting online Friday, February 8, 2013
  • 54. *common elements: ❖ simple to navigate ❖ clean design with thoughtful images ❖ always-ready visuals for giving ❖ always-ready visuals for connecting online ❖ menu bar at top Friday, February 8, 2013
  • 55. *common elements: ❖ simple to navigate ❖ clean design with thoughtful images ❖ always-ready visuals for giving ❖ always-ready visuals for connecting online ❖ menu bar at top ❖ not much need for scrolling on homepage Friday, February 8, 2013
  • 56. *common elements: ❖ simple to navigate ❖ I AM NEW HERE needs consolidated and made ❖ clean design with easy-to-find thoughtful images ❖ always-ready visuals for giving ❖ always-ready visuals for connecting online ❖ menu bar at top ❖ not much need for scrolling on homepage Friday, February 8, 2013
  • 57. *common elements: ❖ simple to navigate ❖ I AM NEW HERE needs consolidated and made ❖ clean design with easy-to-find thoughtful images ❖ updated! ❖ always-ready visuals for giving ❖ always-ready visuals for connecting online ❖ menu bar at top ❖ not much need for scrolling on homepage Friday, February 8, 2013
  • 58. *common elements: ❖ simple to navigate ❖ I AM NEW HERE needs consolidated and made ❖ clean design with easy-to-find thoughtful images ❖ updated! ❖ always-ready visuals for giving ❖ searchable ❖ always-ready visuals for connecting online ❖ menu bar at top ❖ not much need for scrolling on homepage Friday, February 8, 2013
  • 59. *common elements: ❖ simple to navigate ❖ I AM NEW HERE needs consolidated and made ❖ clean design with easy-to-find thoughtful images ❖ updated! ❖ always-ready visuals for giving ❖ searchable ❖ always-ready visuals for ❖ mission statement connecting online ❖ menu bar at top ❖ not much need for scrolling on homepage Friday, February 8, 2013
  • 60. *common elements: ❖ simple to navigate ❖ I AM NEW HERE needs consolidated and made ❖ clean design with easy-to-find thoughtful images ❖ updated! ❖ always-ready visuals for giving ❖ searchable ❖ always-ready visuals for ❖ mission statement connecting online ❖ contact info ❖ menu bar at top ❖ not much need for scrolling on homepage Friday, February 8, 2013
  • 61. *common elements: ❖ simple to navigate ❖ I AM NEW HERE needs consolidated and made ❖ clean design with easy-to-find thoughtful images ❖ updated! ❖ always-ready visuals for giving ❖ searchable ❖ always-ready visuals for ❖ mission statement connecting online ❖ contact info ❖ menu bar at top ❖ contextualized for ❖ not much need for scrolling anticipated audience on homepage (weddings for UUMC, blog style for Mosaic, etc) Friday, February 8, 2013
  • 62. *common elements: ❖ simple to navigate ❖ I AM NEW HERE needs consolidated and made ❖ clean design with easy-to-find thoughtful images ❖ updated! ❖ always-ready visuals for giving ❖ searchable ❖ always-ready visuals for ❖ mission statement connecting online ❖ contact info ❖ menu bar at top ❖ contextualized for ❖ not much need for scrolling anticipated audience on homepage (weddings for UUMC, blog style for Mosaic, etc) ❖ What else? Friday, February 8, 2013
  • 63. <how to get started> Friday, February 8, 2013
  • 64. <how to get started> ❖ Create a few characters that will look at your site. What will they look for? Why? Friday, February 8, 2013
  • 65. <how to get started> ❖ Create a few characters that will look at your site. What will they look for? Why? ❖ Index cards: tangible site map Friday, February 8, 2013
  • 66. <how to get started> ❖ Create a few characters that will look at your site. What will they look for? Why? ❖ Index cards: tangible site map ❖ consultation for additional help Friday, February 8, 2013
  • 67. <how to get started> ❖ Create a few characters that will look at your site. What will they look for? Why? ❖ Index cards: tangible site map ❖ consultation for additional help ❖ wix.com Friday, February 8, 2013
  • 68. <how to get started> ❖ Create a few characters that will look at your site. What will they look for? Why? ❖ Index cards: tangible site map ❖ consultation for additional help ❖ wix.com Friday, February 8, 2013
  • 69. *Any questions so far? Friday, February 8, 2013
  • 70. <facebook & twitter> Friday, February 8, 2013
  • 71. <facebook & twitter> Friday, February 8, 2013
  • 72. <facebook & twitter> Friday, February 8, 2013
  • 73. <facebook & twitter> ❖ Critiques: Friday, February 8, 2013
  • 74. <facebook & twitter> ❖ Critiques: ❖ TMI: bathroom status time suck Friday, February 8, 2013
  • 75. <facebook & twitter> ❖ Critiques: ❖ TMI: bathroom status time suck ❖ replaces human interaction Friday, February 8, 2013
  • 76. <facebook & twitter> ❖ Critiques: ❖ TMI: bathroom status time suck ❖ replaces human interaction ❖ Request for suspense of critiques for this exploration... Friday, February 8, 2013
  • 77. <facebook & twitter> ❖ Critiques: ❖ TMI: bathroom status time suck ❖ replaces human interaction ❖ Request for suspense of critiques for this exploration... ❖ facebook photo attribution: <a href="http://www.shutterstock.com/gallery-589846p1.html?cr=00&pl=edit-00">Pan Xunbin</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> Friday, February 8, 2013
  • 78. <distinctions in purpose> Friday, February 8, 2013
  • 79. <distinctions in purpose> ❖ “Facebook is a place to learn to hate your friends. Twitter is a place to learn to love strangers.” Friday, February 8, 2013
  • 81. < facebook> ❖ T Friday, February 8, 2013
  • 82. < facebook> ❖ T ❖ The Living Room Friday, February 8, 2013
  • 83. < facebook> ❖ T ❖ The Living Room ❖ familiarity - the already familiar or an acquaintance with which to familiarize Friday, February 8, 2013
  • 84. < facebook> ❖ T ❖ The Living Room ❖ familiarity - the already familiar or an acquaintance with which to familiarize ❖ individual or organizational Friday, February 8, 2013
  • 85. < facebook> ❖ T ❖ The Living Room ❖ familiarity - the already familiar or an acquaintance with which to familiarize ❖ individual or organizational ❖ choose friends, mutual access to pages Friday, February 8, 2013
  • 86. < facebook> ❖ T ❖ The Living Room ❖ familiarity - the already familiar or an acquaintance with which to familiarize ❖ individual or organizational ❖ choose friends, mutual access to pages ❖ share photo albums Friday, February 8, 2013
  • 87. < facebook> ❖ T ❖ The Living Room ❖ familiarity - the already familiar or an acquaintance with which to familiarize ❖ individual or organizational ❖ choose friends, mutual access to pages ❖ share photo albums Friday, February 8, 2013
  • 88. < facebook> ❖ T ❖ The Living Room ❖ familiarity - the already familiar or an acquaintance with which to familiarize ❖ individual or organizational ❖ choose friends, mutual access to pages ❖ share photo albums Friday, February 8, 2013
  • 89. < facebook> ❖ T ❖ The Living Room ❖ familiarity - the already familiar or an acquaintance with which to familiarize ❖ individual or organizational ❖ choose friends, mutual access to pages ❖ share photo albums Friday, February 8, 2013
  • 90. < facebook> ❖ T ❖ The Living Room ❖ “catching up” with status ❖ familiarity - the already updates, conversational familiar or an acquaintance comments, resource link with which to familiarize sharing ❖ individual or organizational ❖ choose friends, mutual access to pages ❖ share photo albums Friday, February 8, 2013
  • 91. < facebook> ❖ T ❖ The Living Room ❖ “catching up” with status ❖ familiarity - the already updates, conversational familiar or an acquaintance comments, resource link with which to familiarize sharing ❖ individual or organizational ❖ event invitations, coordination ❖ choose friends, mutual access to pages ❖ share photo albums Friday, February 8, 2013
  • 92. < facebook> ❖ T ❖ The Living Room ❖ “catching up” with status ❖ familiarity - the already updates, conversational familiar or an acquaintance comments, resource link with which to familiarize sharing ❖ individual or organizational ❖ event invitations, coordination ❖ choose friends, mutual access to pages ❖ birthdays ❖ share photo albums Friday, February 8, 2013
  • 93. < facebook> ❖ T ❖ The Living Room ❖ “catching up” with status ❖ familiarity - the already updates, conversational familiar or an acquaintance comments, resource link with which to familiarize sharing ❖ individual or organizational ❖ event invitations, coordination ❖ choose friends, mutual access to pages ❖ birthdays ❖ share photo albums ❖ games Friday, February 8, 2013
  • 96. < twitter> ❖ The Front Porch Friday, February 8, 2013
  • 97. < twitter> ❖ The Front Porch ❖ public, out in the open Friday, February 8, 2013
  • 98. < twitter> ❖ The Front Porch ❖ public, out in the open ❖ individual or organizational Friday, February 8, 2013
  • 99. < twitter> ❖ The Front Porch ❖ public, out in the open ❖ individual or organizational ❖ you can follow others, and they can choose independently whether to follow you or not Friday, February 8, 2013
  • 100. < twitter> ❖ The Front Porch ❖ public, out in the open ❖ individual or organizational ❖ you can follow others, and they can choose independently whether to follow you or not ❖ share free info: links, photos, resources Friday, February 8, 2013
  • 101. < twitter> ❖ The Front Porch ❖ public, out in the open ❖ individual or organizational ❖ you can follow others, and they can choose independently whether to follow you or not ❖ share free info: links, photos, resources Friday, February 8, 2013
  • 102. < twitter> ❖ The Front Porch ❖ public, out in the open ❖ individual or organizational ❖ you can follow others, and they can choose independently whether to follow you or not ❖ share free info: links, photos, resources Friday, February 8, 2013
  • 103. < twitter> ❖ The Front Porch ❖ public, out in the open ❖ individual or organizational ❖ you can follow others, and they can choose independently whether to follow you or not ❖ share free info: links, photos, resources Friday, February 8, 2013
  • 104. < twitter> ❖ The Front Porch ❖ making professional or personal connections based ❖ public, out in the open on common interest, not familiarity ❖ individual or organizational ❖ you can follow others, and they can choose independently whether to follow you or not ❖ share free info: links, photos, resources Friday, February 8, 2013
  • 105. < twitter> ❖ The Front Porch ❖ making professional or personal connections based ❖ public, out in the open on common interest, not familiarity ❖ individual or organizational ❖ levels playing field of news, ❖ you can follow others, and gives everyone a public they can choose voice (2009-10 Iranian independently whether to election protests = “Twitter follow you or not Revolution”) ❖ share free info: links, photos, resources Friday, February 8, 2013
  • 106. < twitter> ❖ The Front Porch ❖ making professional or personal connections based ❖ public, out in the open on common interest, not familiarity ❖ individual or organizational ❖ levels playing field of news, ❖ you can follow others, and gives everyone a public they can choose voice (2009-10 Iranian independently whether to election protests = “Twitter follow you or not Revolution”) ❖ share free info: links, ❖ as such, changing the face photos, resources of customer service (Southwest, Walmart, etc) Friday, February 8, 2013
  • 107. World Population Rankings Friday, February 8, 2013
  • 108. World Population Rankings ❖ 1) China Friday, February 8, 2013
  • 109. World Population Rankings ❖ 1) China ❖ 2) India Friday, February 8, 2013
  • 110. World Population Rankings ❖ 1) China ❖ 2) India ❖ 3) Facebook Friday, February 8, 2013
  • 111. World Population Rankings ❖ 1) China ❖ 2) India ❖ 3) Facebook ❖ 4) USA Friday, February 8, 2013
  • 112. World Population Rankings ❖ 1) China ❖ 2) India ❖ 3) Facebook ❖ 4) USA ❖ 5) MySpace Friday, February 8, 2013
  • 113. World Population Rankings ❖ 1) China ❖ 2) India ❖ 3) Facebook ❖ 4) USA ❖ 5) MySpace ❖ 6) Indonesia Friday, February 8, 2013
  • 114. World Population Rankings ❖ 1) China ❖ 2) India ❖ 3) Facebook ❖ 4) USA ❖ 5) MySpace ❖ 6) Indonesia ❖ 7) Brazil Friday, February 8, 2013
  • 115. World Population Rankings ❖ 1) China ❖ 2) India ❖ 3) Facebook ❖ 4) USA ❖ 5) MySpace ❖ 6) Indonesia ❖ 7) Brazil ❖ 8) Twitter Friday, February 8, 2013
  • 119. < instagram> ❖ Keeping Company While Out and About Friday, February 8, 2013
  • 120. < instagram> ❖ Keeping Company While Out and About ❖ can make it have a personal or professional Friday, February 8, 2013
  • 121. < instagram> ❖ Keeping Company While Out and About ❖ can make it have a personal or professional ❖ images speak louder than status updates Friday, February 8, 2013
  • 122. < instagram> ❖ Keeping Company While Out and About ❖ can make it have a personal or professional ❖ images speak louder than status updates ❖ followers work like twitter Friday, February 8, 2013
  • 123. < instagram> ❖ Keeping Company While Out and About ❖ can make it have a personal or professional ❖ images speak louder than status updates ❖ followers work like twitter ❖ instantly share to other social accounts simultaneously Friday, February 8, 2013
  • 124. < instagram> ❖ Keeping Company While Out and About ❖ can make it have a personal or professional ❖ images speak louder than status updates ❖ followers work like twitter ❖ instantly share to other social accounts simultaneously Friday, February 8, 2013
  • 125. < instagram> ❖ Keeping Company While Out and About ❖ can make it have a personal or professional ❖ images speak louder than status updates ❖ followers work like twitter ❖ instantly share to other social accounts simultaneously Friday, February 8, 2013
  • 126. < instagram> ❖ Keeping Company While Out and About ❖ can make it have a personal or professional ❖ images speak louder than status updates ❖ followers work like twitter ❖ instantly share to other social accounts simultaneously Friday, February 8, 2013
  • 127. < instagram> ❖ Keeping Company While Out and About ❖ can make it have a personal or professional ❖ images speak louder than status updates ❖ followers work like twitter ❖ instantly share to other social accounts simultaneously Friday, February 8, 2013
  • 128. < instagram> ❖ Keeping Company While Out and About ❖ encourages human interaction: a springboard ❖ can make it have a personal for further connection or professional (example: my birthday trip) ❖ images speak louder than status updates ❖ followers work like twitter ❖ instantly share to other social accounts simultaneously Friday, February 8, 2013
  • 129. < culture shift> *What is a neighborhood now? Friday, February 8, 2013
  • 130. < culture shift> *What is a neighborhood now? Friday, February 8, 2013
  • 131. < culture shift> *What is a neighborhood now? Friday, February 8, 2013
  • 132. < culture shift> *What is a neighborhood now? Geography: A Limitation? Friday, February 8, 2013
  • 133. < culture shift> *What is a neighborhood now? ❖ The Front Door and so much more: Geography: A Limitation? Friday, February 8, 2013
  • 134. < culture shift> *What is a neighborhood now? ❖ The Front Door and so much more: ❖ facebook to catch up with old friends, get to know each other better Geography: A Limitation? Friday, February 8, 2013
  • 135. < culture shift> *What is a neighborhood now? ❖ The Front Door and so much more: ❖ facebook to catch up with old friends, get to know each other better ❖ twitter to connect by affinity to people, orgs, worldwide news Geography: A Limitation? Friday, February 8, 2013
  • 136. < culture shift> *What is a neighborhood now? ❖ The Front Door and so much more: ❖ facebook to catch up with old friends, get to know each other better ❖ twitter to connect by affinity to people, orgs, worldwide news ❖ instagram to keep live company, walk in others’ shoes Geography: A Limitation? Friday, February 8, 2013
  • 137. < culture shift> *What is a neighborhood now? ❖ The Front Door and so much more: ❖ facebook to catch up with old friends, get to know each other better ❖ twitter to connect by affinity to people, orgs, worldwide news ❖ instagram to keep live company, walk in others’ shoes ❖ springboard for more in-depth face-to- face connection Geography: A Limitation? Friday, February 8, 2013
  • 138. < culture shift> *What is a neighborhood now? ❖ The Front Door and so much more: ❖ facebook to catch up with old friends, get to know each other better ❖ twitter to connect by affinity to people, orgs, worldwide news ❖ instagram to keep live company, walk in others’ shoes ❖ springboard for more in-depth face-to- face connection Geography: ❖ best food forward online- much to learn A Limitation? offline in interaction Friday, February 8, 2013
  • 139. <facebook and ministry> Friday, February 8, 2013
  • 140. <facebook ❖ T and ministry> Friday, February 8, 2013
  • 141. <facebook ❖ T and ministry> ❖ The Living Room Friday, February 8, 2013
  • 142. <facebook ❖ T and ministry> ❖ The Living Room ❖ personal account: the most practical way to connect throughout the week Friday, February 8, 2013
  • 143. <facebook ❖ T and ministry> ❖ The Living Room ❖ personal account: the most practical way to connect throughout the week ❖ ministry page: practical way to remind, publicize, see who’s going to upcoming events Friday, February 8, 2013
  • 144. <facebook ❖ T and ministry> ❖ The Living Room ❖ personal account: the most practical way to connect throughout the week ❖ ministry page: practical way to remind, publicize, see who’s going to upcoming events ❖ share stories and resources relevant to organization Friday, February 8, 2013
  • 145. <facebook ❖ T and ministry> ❖ The Living Room ❖ personal account: the most practical way to connect throughout the week ❖ ministry page: practical way to remind, publicize, see who’s going to upcoming events ❖ share stories and resources relevant to organization ❖ TMF research by Rosalie Bonner: a Bible verse each day Friday, February 8, 2013
  • 146. < twitter and ministry> Friday, February 8, 2013
  • 147. < twitter and ministry> Friday, February 8, 2013
  • 148. < twitter and ministry> ❖ The Front Porch Friday, February 8, 2013
  • 149. < twitter and ministry> ❖ The Front Porch ❖ sermon tweeting Friday, February 8, 2013
  • 150. < twitter and ministry> ❖ The Front Porch ❖ sermon tweeting ❖ questions in Friday, February 8, 2013
  • 151. < twitter and ministry> ❖ The Front Porch ❖ sermon tweeting ❖ questions in ❖ quotes going out Friday, February 8, 2013
  • 152. < twitter and ministry> ❖ The Front Porch ❖ sermon tweeting ❖ questions in ❖ quotes going out ❖ brief verses, thoughts, pics of inspiration to share Friday, February 8, 2013
  • 153. < twitter and ministry> ❖ The Front Porch ❖ sermon tweeting ❖ questions in ❖ quotes going out ❖ brief verses, thoughts, pics of inspiration to share ❖ articles, food for thought Friday, February 8, 2013
  • 154. < twitter and ministry> ❖ The Front Porch ❖ sermon tweeting ❖ questions in ❖ quotes going out ❖ brief verses, thoughts, pics of inspiration to share ❖ articles, food for thought ❖ follow other people in your church, non-profits you’d like to keep up with and then circulate resources you all share Friday, February 8, 2013
  • 155. < twitter and ministry> ❖ The Front Porch ❖ sermon tweeting ❖ questions in ❖ quotes going out ❖ brief verses, thoughts, pics of inspiration to share ❖ articles, food for thought ❖ follow other people in your church, non-profits you’d like to keep up with and then circulate resources you all share Friday, February 8, 2013
  • 156. < instagram and ministry> Friday, February 8, 2013
  • 157. < instagram and ministry> Friday, February 8, 2013
  • 158. < instagram and ministry> ❖ Keeping Company Friday, February 8, 2013
  • 159. < instagram and ministry> ❖ Keeping Company ❖ inspirational images and verses Friday, February 8, 2013
  • 160. < instagram and ministry> ❖ Keeping Company ❖ inspirational images and verses ❖ “A Day In My Life” - creating understanding and connection Friday, February 8, 2013
  • 161. < instagram and ministry> ❖ Keeping Company ❖ inspirational images and verses ❖ “A Day In My Life” - creating understanding and connection ❖ “Where I See God” - project to help community connect daily life with faith Friday, February 8, 2013
  • 162. < instagram and ministry> ❖ Keeping Company ❖ inspirational images and verses ❖ “A Day In My Life” - creating understanding and connection ❖ “Where I See God” - project to help community connect daily life with faith Friday, February 8, 2013
  • 163. < instagram and ministry> ❖ Keeping Company ❖ inspirational images and verses ❖ “A Day In My Life” - creating understanding and connection ❖ “Where I See God” - project to help community connect daily life with faith Friday, February 8, 2013
  • 164. < instagram and ministry> ❖ Keeping Company ❖ inspirational images and verses ❖ “A Day In My Life” - creating understanding and connection ❖ “Where I See God” - project to help community connect daily life with faith Friday, February 8, 2013
  • 165. < instagram and ministry> ❖ Keeping Company ❖ inspirational images and verses ❖ “A Day In My Life” - creating understanding and connection ❖ “Where I See God” - project to help community connect daily life with faith Friday, February 8, 2013
  • 166. < instagram and ministry> What ❖ Keeping Company I ❖ inspirational images and See verses ❖ “A Day In My Life” - creating understanding and connection ❖ “Where I See God” - project to help community connect daily life with faith Friday, February 8, 2013
  • 167. < instagram and ministry> What ❖ Keeping Company I ❖ inspirational images and See verses ❖ “A Day In My Life” - creating understanding and connection ❖ “Where I See God” - project to help community connect daily life with faith Friday, February 8, 2013
  • 168. < instagram and ministry> What ❖ Keeping Company I ❖ inspirational images and See verses ❖ “A Day In My Life” - creating understanding and connection What ❖ “Where I See God” - I project to help community connect daily Share life with faith Friday, February 8, 2013
  • 169. < rules of engagement> Friday, February 8, 2013
  • 170. < rules of engagement> Friday, February 8, 2013
  • 171. < rules of engagement> ❖ Be quick to listen, slow to speak. (James 1:19) Friday, February 8, 2013
  • 172. < rules of engagement> ❖ Be quick to listen, slow to speak. (James 1:19) ❖ For organizations: Have a plan. Who will you be online? Who are you trying to interact with? Friday, February 8, 2013
  • 173. < rules of engagement> ❖ Be quick to listen, slow to speak. (James 1:19) ❖ For organizations: Have a plan. Who will you be online? Who are you trying to interact with? ❖ Consistency: how many times a week? Same time of day? Friday, February 8, 2013
  • 174. < rules of engagement> ❖ Be quick to listen, slow to speak. (James 1:19) ❖ For organizations: Have a plan. Who will you be online? Who are you trying to interact with? ❖ Consistency: how many times a week? Same time of day? ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 175. < rules of engagement> ❖ Be quick to listen, slow to speak. (James 1:19) ❖ For organizations: Have a plan. Who will you be online? Who are you trying to interact with? ❖ Consistency: how many times a week? Same time of day? ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 176. < rules of engagement> ❖ Be quick to listen, slow to speak. (James 1:19) ❖ For organizations: Have a plan. Who will you be online? Who are you trying to interact with? ❖ Consistency: how many times a week? Same time of day? ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 177. < rules of engagement> ❖ Be quick to listen, slow to speak. (James 1:19) ❖ For organizations: Have a plan. Who will you be online? Who are you trying to interact with? ❖ Consistency: how many times a week? Same time of day? ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 178. < rules of engagement> ❖ Be quick to listen, slow to speak. (James 1:19) ❖ For organizations: Have a plan. Who will you be online? Who are you trying to interact with? ❖ Consistency: how many times a week? Same time of day? ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 179. < rules of engagement> ❖ Be quick to listen, slow to speak. ❖ Keep updating! Know who will update and when. (James 1:19) ❖ For organizations: Have a plan. Who will you be online? Who are you trying to interact with? ❖ Consistency: how many times a week? Same time of day? ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 180. < rules of engagement> ❖ Be quick to listen, slow to speak. ❖ Keep updating! Know who will update and when. (James 1:19) ❖ For non-profits, best to ❖ For organizations: Have a plan. incorporate updates into your Who will you be online? Who are daily work life rather than hire you trying to interact with? someone to do all of it that doesn’t know your content. ❖ Consistency: how many times a week? Same time of day? ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 181. < rules of engagement> ❖ Be quick to listen, slow to speak. ❖ Keep updating! Know who will update and when. (James 1:19) ❖ For non-profits, best to ❖ For organizations: Have a plan. incorporate updates into your Who will you be online? Who are daily work life rather than hire you trying to interact with? someone to do all of it that doesn’t know your content. ❖ Consistency: how many times a week? Same time of day? ❖ Protect your neighborhood- explicit rules of engagement. ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 182. < rules of engagement> ❖ Be quick to listen, slow to speak. ❖ Keep updating! Know who will update and when. (James 1:19) ❖ For non-profits, best to ❖ For organizations: Have a plan. incorporate updates into your Who will you be online? Who are daily work life rather than hire you trying to interact with? someone to do all of it that doesn’t know your content. ❖ Consistency: how many times a week? Same time of day? ❖ Protect your neighborhood- explicit rules of engagement. ❖ Branding consistency. Same usernames, similar pics and designs in order to be most recognizable. Friday, February 8, 2013
  • 185. <getting started> ❖ If you’re a beginner, give yourself GRACE! Friday, February 8, 2013
  • 186. <getting started> ❖ If you’re a beginner, give yourself GRACE! ❖ Track down 1 or several helpers. Friday, February 8, 2013
  • 187. <getting started> ❖ If you’re a beginner, give yourself GRACE! ❖ Track down 1 or several helpers. ❖ Keep a list of prioritized questions for your help to let them know when they have time to address one here or there. :) Friday, February 8, 2013
  • 188. <getting started> ❖ If you’re a beginner, give yourself GRACE! ❖ Track down 1 or several helpers. ❖ Keep a list of prioritized questions for your help to let them know when they have time to address one here or there. :) ❖ Don’t be afraid to play OR to make mistakes! Friday, February 8, 2013
  • 189. <getting started> ❖ If you’re a beginner, give yourself GRACE! ❖ Track down 1 or several helpers. ❖ Keep a list of prioritized questions for your help to let them know when they have time to address one here or there. :) ❖ Don’t be afraid to play OR to make mistakes! ❖ Google instructional videos or message boards and see how it goes. Friday, February 8, 2013
  • 190. <getting started> ❖ If you’re a beginner, give yourself GRACE! ❖ Track down 1 or several helpers. ❖ Keep a list of prioritized questions for your help to let them know when they have time to address one here or there. :) ❖ Don’t be afraid to play OR to make mistakes! ❖ Google instructional videos or message boards and see how it goes. ❖ Consultations for your staff/leaders: Friday, February 8, 2013
  • 191. <getting started> ❖ If you’re a beginner, give yourself GRACE! ❖ Track down 1 or several helpers. ❖ Keep a list of prioritized questions for your help to let them know when they have time to address one here or there. :) ❖ Don’t be afraid to play OR to make mistakes! ❖ Google instructional videos or message boards and see how it goes. ❖ Consultations for your staff/leaders: ❖ Carrie Graham: carrie@umcad.org Friday, February 8, 2013
  • 193. <???> Any questions? Friday, February 8, 2013
  • 194. <???> Any questions? Newbies: Do you feel you’ve gained a sense of the pertinence of this in ministry? And do you feel equipped to take first or next steps in your own website/social media involvement? Friday, February 8, 2013
  • 195. <???> Any questions? Newbies: Do you feel you’ve gained a sense of the pertinence of this in ministry? And do you feel equipped to take first or next steps in your own website/social media involvement? Veterans: Have you gotten at least one idea for further brainstorming your media ministry? And/or has it been good to see media framed for newbies that you might be able to help get on board? Friday, February 8, 2013
  • 199. <thank you!!!> ❖ Please fill out evaluations before you go! ❖ Thanks for your time today. It’s been a pleasure! ❖ Carrie Graham ❖ carrie@umcad.org ❖ @orangesesame ❖ (twitter and instagram) Friday, February 8, 2013