SlideShare uma empresa Scribd logo
1 de 21
Introduction to Marketing Oran Doherty
What is Marketing? ,[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object]
What is Marketing? ,[object Object],[object Object]
Marketing Management Philosophies  /Concepts  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies  /Concepts ,[object Object],[object Object],[object Object],[object Object]
Marketing Vs Selling ,[object Object],[object Object]
The traditional marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P1: Product ,[object Object],[object Object],[object Object],[object Object]
P2: Price  ,[object Object],[object Object],[object Object],[object Object],[object Object]
P3: Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P4: Place ,[object Object],[object Object],[object Object]
P5: People ,[object Object],[object Object]
P6: Physical evidence ,[object Object],[object Object]
P7: Process ,[object Object],[object Object],[object Object]
Marketing Services ,[object Object],[object Object],[object Object]
Marketing Services ,[object Object],[object Object]
Criticisms of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting Marketing Facts ,[object Object],[object Object],[object Object],[object Object]
Interesting Marketing Facts ,[object Object],[object Object],[object Object]
Interesting Marketing Facts ,[object Object],[object Object]

Mais conteúdo relacionado

Mais procurados

7p’s of MARKETIING MIX
7p’s of MARKETIING MIX7p’s of MARKETIING MIX
7p’s of MARKETIING MIXRatnesh Pathak
 
7 p’s of marketing mix
7 p’s of marketing mix7 p’s of marketing mix
7 p’s of marketing mixRachi Dubey
 
Lesson 1 Introduction to Marketing
Lesson 1   Introduction to MarketingLesson 1   Introduction to Marketing
Lesson 1 Introduction to MarketingCasey Robertson
 
Market opportunity and consumer analysis
Market opportunity and consumer analysisMarket opportunity and consumer analysis
Market opportunity and consumer analysismskriz
 
Marketing mix (7p's)
Marketing mix (7p's)Marketing mix (7p's)
Marketing mix (7p's)thiwanka96
 
Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Waqas Khan
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyDiarta
 
Promotion and publicity in marketing
Promotion and publicity in marketingPromotion and publicity in marketing
Promotion and publicity in marketingAMALDASKH
 
Business ethics nd csr
Business ethics nd csrBusiness ethics nd csr
Business ethics nd csrGull E Laraib
 
Principles of Marketing for Grade 12 Students
Principles of Marketing for Grade 12 Students Principles of Marketing for Grade 12 Students
Principles of Marketing for Grade 12 Students Johemie Lopez Quinones
 
The Marketing Evolution: Don't get left behind
The Marketing Evolution: Don't get left behindThe Marketing Evolution: Don't get left behind
The Marketing Evolution: Don't get left behindJarrang
 
Princiiple of marketing
Princiiple of marketingPrinciiple of marketing
Princiiple of marketingGull E Laraib
 
Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)Vipin Srivastava
 
MBA Marketing PPT
MBA Marketing PPTMBA Marketing PPT
MBA Marketing PPTCL Noida-18
 
Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Johemie Lopez Quinones
 

Mais procurados (20)

7p’s of MARKETIING MIX
7p’s of MARKETIING MIX7p’s of MARKETIING MIX
7p’s of MARKETIING MIX
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing prsentation
Marketing prsentationMarketing prsentation
Marketing prsentation
 
marketing
marketingmarketing
marketing
 
7 p’s of marketing mix
7 p’s of marketing mix7 p’s of marketing mix
7 p’s of marketing mix
 
Lesson 1 Introduction to Marketing
Lesson 1   Introduction to MarketingLesson 1   Introduction to Marketing
Lesson 1 Introduction to Marketing
 
Market opportunity and consumer analysis
Market opportunity and consumer analysisMarket opportunity and consumer analysis
Market opportunity and consumer analysis
 
Marketing mix (7p's)
Marketing mix (7p's)Marketing mix (7p's)
Marketing mix (7p's)
 
Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st Century
 
Promotion and publicity in marketing
Promotion and publicity in marketingPromotion and publicity in marketing
Promotion and publicity in marketing
 
Business ethics nd csr
Business ethics nd csrBusiness ethics nd csr
Business ethics nd csr
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Principles of Marketing for Grade 12 Students
Principles of Marketing for Grade 12 Students Principles of Marketing for Grade 12 Students
Principles of Marketing for Grade 12 Students
 
The Marketing Evolution: Don't get left behind
The Marketing Evolution: Don't get left behindThe Marketing Evolution: Don't get left behind
The Marketing Evolution: Don't get left behind
 
Princiiple of marketing
Princiiple of marketingPrinciiple of marketing
Princiiple of marketing
 
7ps of marketing ppt
7ps of marketing ppt7ps of marketing ppt
7ps of marketing ppt
 
Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)
 
MBA Marketing PPT
MBA Marketing PPTMBA Marketing PPT
MBA Marketing PPT
 
Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2
 

Semelhante a Introduction to marketing

Semelhante a Introduction to marketing (20)

UNIT I.docx
UNIT I.docxUNIT I.docx
UNIT I.docx
 
unit 1.pptx
unit 1.pptxunit 1.pptx
unit 1.pptx
 
207911613 naan-ee
207911613 naan-ee207911613 naan-ee
207911613 naan-ee
 
Marketing mix strategies
Marketing mix strategiesMarketing mix strategies
Marketing mix strategies
 
Project 1 Marketing Grade 12 CBSE 2016-2017
Project 1 Marketing Grade 12 CBSE 2016-2017Project 1 Marketing Grade 12 CBSE 2016-2017
Project 1 Marketing Grade 12 CBSE 2016-2017
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
organization plan.pptx
organization plan.pptxorganization plan.pptx
organization plan.pptx
 
Basics of Marketing.pptx
Basics of Marketing.pptxBasics of Marketing.pptx
Basics of Marketing.pptx
 
Report on marketing strategies of Amazon
Report on marketing strategies of AmazonReport on marketing strategies of Amazon
Report on marketing strategies of Amazon
 
Marketing
MarketingMarketing
Marketing
 
Chapter five
Chapter fiveChapter five
Chapter five
 
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material   DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...Commerce material   DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
 
Marketing mgmt
Marketing mgmtMarketing mgmt
Marketing mgmt
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1
 
MM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptxMM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptx
 
Marketing management
Marketing managementMarketing management
Marketing management
 
7ps of marketing mix.pdf
7ps of marketing mix.pdf7ps of marketing mix.pdf
7ps of marketing mix.pdf
 
The 4 P’s of Marketing
The 4 P’s of MarketingThe 4 P’s of Marketing
The 4 P’s of Marketing
 
An Overview of Marketing .pptx
An Overview of Marketing .pptxAn Overview of Marketing .pptx
An Overview of Marketing .pptx
 

Último

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 

Último (20)

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 

Introduction to marketing