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High Return SOA Strategies: Realizing the Potential of SOA DR Donald Mowbray	 Director, Emerging Technologies, Oracle Europe Middle East & Africa
<Insert Picture Here> Agenda IT Priorities State of SOA Path to SOA Success Oracle’s SOA Offerings Next Steps
IT Priorities Shift beyond simply Cost Cutting to prepare for driving Growth & Innovation Cost Guarantee Service Level Growth New Products & Services Self Service Optimize Value Chain Automation Consolidation Customer Intimacy
IT Viewed as Strategic to Business Success More CIOs Report to CEOs than Before Source: CIO Magazine, 2009
Demand For IT To Improve Processes Increases In Downturn 44% Rising; business units need help to automate and improve processes 40% Staying the same 16% Dropping; there are fewer new projects being requested or approved Source: Information Week; Outlook 2009
BPM & SOA Deliver Operational Efficiencies Order Management Process Customer Update Partner Onboarding Production Planning Order Entry Inventory Management Billing Shared Services SOA Infrastructure MAINFRAME
Real Success, Proven Results with Oracle Growth &  Innovation Cost Reduction 35% reduction in recurring maintenance and support costs Integrate 11 acquisitions and build new business of bundling services with products “Agile SOA Methodology” delivers “quote to contract” automation in < 6 months Sale have blossomed from $1.8 million in 1999 to $834 million in 2008 Saved 60%+ of typical integration costs  Increased customer satisfaction from 47% to 82%
Path to SOA Success Reduce Integration  Costs Manage Growth with Governance Improve Productivity Challenges ,[object Object]
Customization of existing processes
Limited access to business servicesChallenges ,[object Object]
Multiple Container Deployment and ManagementChallenges ,[object Object]
Managing SLAs
Change Management,[object Object]
Wireless Internet Video Camera  High Performance Color Laser Printer 22” Widescreen LCD Monitor Ergonomic, wireless keyboard Wireless Ergonomic Mouse 1TB USB Hard Drive Imagine if . . .Application assembly was as easy as connecting hardware
Unified DT and RT Metadata  Unified Customization Unified Packaging & Lifecycle Unified Design Time Mediation Web servicesand adapters SCA Composite Editor BPEL orchestration Human Tasks Spring /Java Business Rules Assembling Composite Applications Simplified Development Environment ,[object Object],Process Editor Rules Editor Routing Editor
Unified Service PlatformReduces Infrastructure Complexity Applicationcomposers Service Assembly, Orchestration Repository BPEL HumanWorkflow Mediator BusinessRules IDE BAM 11g Service Infrastructure Policy Manager Common JCA-based connectivity infrastructure Optimized binding Oracle Service Bus B2B Web-basedconsole SOA  Operations Service virtualization, Shared Service Gateway, Monitoring MAINFRAME 14
Unified Platform for Services, Events & ProcessesEnd-to-end Real-Time Agility EDA delivers real-time event processing for monitoring, analyzing, and acting on business process optimization. CEP EDN BAM event Pub-Sub abstraction createSupplier Pattern Matchingacross- time- channels Analytic Views ADF page flowand BC Mobile Devices BAM Dashboards Exception Alerts  Declarative Rich subscription semantics event ContextEnrichment Integrated Actions JMS SOA composite ADF (active RCF & DVT) Other event sources(feeds, etc.) close loop
Reducing Integration Costs
Integration of IT Systems ,[object Object]
 Costly Upgrades
 Proprietary skill sets,[object Object]
AIA Foundation PackAccelerates Time to Value AIA Foundation Pack Proven by Oracle, Used by Oracle Business Process Driven Approach Facilitates Fusion Applications Adoption Includes 1000+ Standardized Services  Works with Any Application 5 Core Differentiators Pre-built Content (RPM/EBO/EBS) Pre-Defined  Reference Patterns SOA/BPM Framework  and Methodology FMW  Methodology Integration  Governance Tools Developer  Utilities… ,[object Object]
Reduced Risk
Lower Integration Costs,[object Object]
XSD (XML Schema Definition),
UML (Unified Modeling Language)
1000+ Enterprise  Business Services
WSDL (Web Services Description Language)
Enterprise Business Messages
Cross Industry Reference Process Models
Oracle BPA Suite Models (L0, L1, L2 and L3)
VCD, EPC and BPMN type models
SOA/BPM Framework and Methodology
Business Service Repository
Error Handling and Diagnostic Framework

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