Apouc 2014-oracle mobile platform

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
The Oracle Mobile
Platform - What you
should know
APOUC Leaders’ Meeting 2014
Nelson Mak
Sales Consulting Director
Identity Management & Security
May 16, 2014

Prediction for 2014
Source: Gartner, 2013

Mobility is Key
0
500
1000
1500
2000
2500
2007 2008 2009 2010 2011 2012 2013 2014 2015
Desktop Internet Users
Mobile Internet Users
The fact
GlobalUsers(MM)
Source: Morgan Stanley Research, 2011
More customers will access your brand from
mobile devices than computers.
More employees will access enterprise
applications from mobile devices than
computers.

Intuitive, anywhere any time,
gesture control, on the move, use device
features and context, engaging, fast ... fun
complex, fixed orientation,
requires concentration, content writing,
stationary interaction, data intensive
Think Mobile First for all You apps
if not 1st ... always mobile included

• Apps per function or role
• Appearance and usability is a must not an option
• Mobile devices is mostly outside the firewall
• Over-the-air requires special considerations
• The app can be part of the brand
• Device functionality is rich (camera, barcode reader,
accelerometer ...)
• Devices are diverse
• Devices will proliferate, be more intelligent and impact our
lives immeasurably
Its NOT just another channel OR as simple as a new platform
Why and How is Mobile Different?

Gartner view of devices in the enterprise
Predicted tablet shipments 2013 - 2016Predicted smartphone shipments 2013 - 2016
Android 74.4%, iOS 18.2%, Blackberry 3.0%, Windows 2.9%
But within the Enterprise:
 iOS = 78% market share ( iPhone 48%, iPad 30%)
 Android 22% (phones and tablets)
Worldwide Smartphone Sales to End Users by OS in 1Q13

App Stores
Public App Stores Enterprise App Stores

Public Network
Mobile Security
Intrinsically a bigger threat and a bigger risk
Mobile Malware Threats
Source: F-Secure
Private Network
Lost ...
Stolen!
Out there...
Under
attack!

So, how do you deliver Mobile Services ?
Mobile Web Mobile App
Native
Mobile App
Hybrid
Mobile App
Mobile
Service
Business
Choice
IT
Choice
Gartner, April 2013 : «
by 2015, 80% of all mobile applications developed will be HYBRID or MOBILE
WEB oriented »
Pre-Built
App
Browser
Web App
Adaptive
Web pages

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 1211
Oracle’s Connected Enterprise
Connected Workforce
(employees & partners)
Clientelling
Dashboards
Field Service
Connect Your Business through Mobility
Connected Marketplace
(customers, citizens)
Mobile
Payments
Brand
Engagement
Mobile Commerce
Connected Things
(Internet of Things, M2M)
Vehicle
diagnostics
Smart metering
Urban management
Cargo
Tracking
1st Responders

CIOs Worldwide See Mobility As A Key Source Of
Revenue And A Channel For Customer Engagement
KEY OBSERVATIONS
84% 84% said mobility would
significantly improve
customer interactions
36% are engaging
customers via mobile
devices
36%
Source: The Accenture Mobility CIO Survey 2013
Worldwide CIOs Take On Customer Mobility
83% said mobility would
significantly affect their
overall business
43% 43% said mobility would
improve field/customer service
delivery with instant data
83%
42% rank mobility as one of
their top five priorities
42%

13 | © 2013 Oracle Corporation – Proprietary and Confidential
Organizations Are Increasingly Focused On A Robust
Mobile Strategy To Unlock Their Full Business Potential
KEY OBSERVATIONS
Source: The Accenture Mobility CIO Survey 2013; Symantec 2012 State of Mobility Survey
CIOs plan to invest more than
a third of their discretionary
IT budget in mobility
CIOs plan to make workflow
changes to better incorporate
mobility in the business
30%
43%
Executives are discussing
custom mobile applications
72%
Executives are discussing
a corporate ‘app store’
67%
CIOs have a formal
mobile strategy
58%

Customer Case
• Sales Agents: ~10,000
• IT Profile:
– Email for Agents are Outsourced
– 10 Mobile Apps deployed for Sales Tool, POS and CRM
• Pain-points:
– Mobile App Control and Update
– User Experience
– App and Data Security including Offline Use
– Usage Tracking and Behavior
Insurance Firm

What We Are Hearing About Your Mobile Strategy
KEY INITIATIVES CHALLENGES
• Provide access to customers through the ‘My STC’
App on mobile and enable them to gain control of
their account on the go
• Continue to focus on end-to-end service
enablement through integrated systems and
improve customer satisfaction
• Offer mobile apps such as ‘Your Health’, ‘Abyat’,
etc. for mobile phones and improve customer
engagement and delivery of its services
• Support the self service needs of employees,
customers and partners with mobile access to
application data and capabilities
• Overcome current fragmented mobile
development, deployment and management
infrastructure
• Keep up with mobile technology changes and
required skill sets
• Integrate mobile app into the existing enterprise
security framework
Source: Company Website; Annual Report, 2012;

Oracle’ Platform For Mobility Can Help Improve Key
Benefit Areas Between 5% To 80%
What if we could Improve your Application Time To Market between 15 % - 80% ?
What if we could Improve your User Experience by 5% ?
What if we could Reduce your IT Integration Costs between 15% - 80% ?
What if we could Improve your Employee Productivity between 5% - 20% ?
What if we could Reduce your Customer Support Costs between 5% - 15% ?
What if we could Improve your Mobile Security between 5% - 30% ?

COST SAVINGS (SAR, Mn)REVENUE (SAR, Mn)
Note: Analysis Is directional in nature. Initial outside-in estimate based on Company size and Industry Norms. Improvement ranges derived based on third-party benchmarks &
benefits achieved by Oracle customers. Quantification assumptions listed in Appendix.
Source: Oracle customer experience and analysis
Our Initial Analysis Indicates That STC Can Realize
Significant Benefits

Mobile Use Cases

Banking ANZ Mobile Banking
• Already had the most advanced mobile
banking application in Australia
(goMoney).
• ANZ moved from custom to COTS that
allowed Mobile and WEB channels to
leverage a single security solution.
• PIN based authentication had already
been delivered to the market!

 Integrated to helps citizens easily find
over 8,000 of San Francisco’s parking
spots
 Real-time data and demand-responsive
pricing work together to readjust parking
patterns
 Implemented using Oracle SOA Suite
and ADF Mobile
See More. Park Faster.
San Francisco MTA
SFpark Mobile Application with Oracle SOA Foundation

 Provides train managers with real-time access to
train information (e.g. stations, train delays,
delays reasons, etc.)
 REST enabled web-services allow train managers
to leverage Android Samsung smart phones
 Mobile solution used by 10,000 train managers,
covering 900 trains (TGV) each day
 Smartphone used to perform essential tasks (e.g.
checking planned routes, driving trains and filing
daily reports)
Mobile Workforce Enables Agility
Mobile Enablement: SNCF
Largest Railways Improves Operational Excellence

 Serving a population of 4.5 million people
maintaining 17k km of water & 30k of
sewer network
 React rapidly to field requests that
require manager approvals
 Mobile application built in ADF-Mobile in
8 weeks
 Leveraged backend infrastructure
through services exposed via Oracle
SOA Suite and data from EBS
Expedite Approvals - Anytime,
Anywhere
Northumbrian Water
EBS iProcurement Requisitions Approval

 Situation: Increasing productivity and
providing store managers with better
business analytics on the go.
 Challenge: Providing access on IPads to
2200 store managers across North
America
 Solution: Deploy Oracle Access
Management 11g R2 to provide access
management for apps deployed on IPads.
 Result: Improved manager satisfaction,
Improved productivity by providing
application access anytime and anywhere.
Reduce Cost & Increase Security
SuperValu Deploys 2,200 Pads with Oracle Identity

 Mobile solution for cabin crew
 Brings current data from reservations, loyalty,
CRM, operations and crewing systems into
the cabin
 Enables electronic capture of passenger and
operations data in the air – pushed back to
ground systems on completion of flight
 Key Functionality is Guest Recognition &
Preferences Rapid Customer Recovery
Operational Reporting
.
Seamless One-to-One Service
JetStream Passenger App used by Qantas

Jetstream
Screen shots
Seat Map Passenger Details Operational Reports

Medtronic Enhances Sale Force Productivity with
WebCenter Content Mobile Solution
COMPANY OVERVIEW
• Medical device company that develops pacemakers, defibrillators,
stents, catheters, shunts, and surgical tools
• Location: Minnesota, USA
• Employees: 41,000
• Revenue: US$15 billion
CHALLENGES
• Minimize sales call preparation by giving sales reps quick and
easy mobile access to the latest product and treatment services
collateral
• Comply with FDA regulations by providing the most accurate and
up-to-date information to physicians and ensuring that product
information could not be changed or altered
SOLUTION
• Apple iPad integration with Oracle WebCenter Content
RESULTS
• Mobile access to most up-to-date product
and treatment services collateral
• More productive sales meeting preparation
and easier follow-up
• Compliance with FDA regulations around
product information access and security

Components of Mobility Strategy & Roadmap
2
Setting the Direction
Business
Applications
Information
Technology
Device Policy
Security
Deployment,
Management
& Monitoring
Governance
Business Case
App Portfolio
Mobile
Platform
Reference
Architecture
Development

Oracle Mobile Strategy

MOBILE SECURITY
Build Your
Own Apps
Oracle’s
Mobile Apps
MOBILE STRATEGY
ORACLE MOBILE PLATFORM
APP

Maximize existing IT investments
 Develop cross platform & multi channel
and multi device applications
 Integrate data and services across the
Enterprise and Mobile devices
 Secure information uniformly across all
layers of enterprise and mobile apps
 Deploy & Manage cloud and on-
premises for multi-channel delivery
One Platform, Any App, Any Data, Any Device – Secure
Oracle Mobile Platform
ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS CLOUD
Multi-Channel
NATIVE, WEB, HYBRID
SECURE
DEVELOP
INTEGRATE
MANAGE
DEPLOY
ORACLE MOBILE PLATFORM

Mobile Apps Today
SAAS HCM
RECRUITING
SAAS HCM
RESUME SCREENING
SAAS HCM
CANDIDATE SCREENING
SAAS HCM
SUCCESSION PLANNING
SAAS HCM
TIME CARD
SAAS HCM
INTERVIEW
MANAGEMENT
SAAS HCM
TALENT REVIEW
SAAS HCM
LEARNING
SAAS HCM
TIME CARD
PeopleSoft
MAINTENANCE SERVICE
REQUEST
JD Edwards
EXPENSES
E-Business Suite
REQUISITION
SAAS HCM
APPROVALS
PeopleSoft
TIME REPORTING
PeopleSoft
PROJECTS
PeopleSoft
TRAVEL AUTHORIZATION
PeopleSoft
CASH MANAGER
PeopleSoft
EXECUTIVE HOMEPAGE
PeopleSoft
LINE LEVEL MANAGER
JD Edwards
REQUISITIONS
JD Edwards
SERVICE ORDERS
JD Edwards
PURCHASE ORDERS
JD Edwards
PO APPROVAL
JD Edwards
SUPPLIER SELF SERVICE
JD Edwards
PROJECTS ON THE GO
E-Business Suite
SUPPLIER SELF SERVICE
E-Business Suite
PROJECTS ON THE GO
E-Business Suite
WAREHOUSE
INTEGRATION
E-Business Suite
AGILE PLM
E-Business Suite
EXPENSES
E-Business Suite
COMPANY DIRECTORY
PeopleSoft
PAYMENT REQUEST
PeopleSoft
PROCUREMENT OFFICER
HOMEPAGE
PeopleSoft
TIME CARD
PeopleSoft
BENEFIT PLANS
MODIFICATION
Siebel CRM
CUSTOMER 360
Siebel CRM
MOBILE KNOWLEDGE
REQUISITIONS
SAAS HCMPeopleSoft
TIMECARD
PeopleSoft
BENEFIT PLANS
MODIFICATION
PeopleSoft
GUIDED SELF SERVICE
JD Edwards
WAREHOUSE INQUIRY
E-Business Suite
EXPENSES
E-Business Suite
ASSET MANAGEMENT
E-Business Suite
WORKER ABSENCES
E-Business Suite
WORKER PORTRAIT
SAAS HCM
WORKER ABSENCES
JD Edwards
ASSET MANAGEMENT
Siebel CRM
PRM
Siebel CRM
CLIENTELLING
PeopleSoft
EXPENSES
PeopleSoft
REQUISITIONS
PeopleSoft
APPROVAL
PeopleSoft
COMPANY DIRECTORY
Siebel CRM
PHARMA SALES LIFE
SCIENCES
Siebel CRM
PHARMA SALES REP
SAAS HCM
RESUME SCREENING
Siebel CRM
TPM CONSUMER GOODS
Siebel CRM
OPPORTUNITIES
SAAS HCM
WORKER PORTRAIT
Siebel CRM
RETAIL EXECUTION
CONSUMER GOODS
Siebel CRM
CONTACTS
SAAS HCM
APPROVALS
SAAS HCM
CANDIDATE SCREENING
JD Edwards
EXPENSES
SAAS HCM
COMPANY DIRECTORY
SAAS HCM
RECRUITING
Siebel CRM
SERVICE ORDERS
JD Edwards
PO APPROVAL
JD Edwards
REQUSITIONS
SAAS HCM
GOALS
E-Business Suite
ORDERS
E-Business Suite
SERVICE ORDERS
E-Business Suite
TRANSPORTATION
E-Business Suite
AGILE PLM
Siebel CRM
SERVICE REQUEST
STATUS
Siebel CRM
FIELD SERVICE
E-Business Suite
REQUEST STATUS
PeopleSoft
EXPENSES
PeopleSoft
REQUISITIONS
PeopleSoft
APPROVAL
PeopleSoft
COMPANY
DIRECTORY
Siebel CRM
PHARMA SALES LIFE
SCIENCES
Siebel CRM
PHARMA SALES REP
SAAS HCM
RESUME SCREENING
Siebel CRM
TPM CONSUMER
GOODS
Siebel CRM
OPPORTUNITIES
SAAS HCM
WORKER PORTRAIT
Siebel CRM
RETAIL EXECUTION
CONSUMER GOODS
Siebel CRM
CONTACTS
SAAS HCM
APPROVALS
SAAS HCM
CANDIDATE
SCREENING
JD Edwards
EXPENSES
SAAS HCM
COMPANY
DIRECTORY
SAAS HCM
RECRUITING
Siebel CRM
SERVICE ORDERS
JD Edwards
PO APPROVAL
JD Edwards
REQUSITIONS
SAAS HCM
GOALS
E-Business Suite
ORDERS
E-Business Suite
SERVICE ORDERS
E-Business Suite
TRANSPORTATION
E-Business Suite
AGILE PLM
Siebel CRM
SERVICE REQUEST
STATUS
Siebel CRM
FIELD SERVICE
E-Business Suite
REQUEST STATUS
… and More On The Way

Oracle BI Mobile
Stunning & Interactive Analytical Applications For Any Mobile Device
 Allows you to view, analyze, and act on all
your analyses, dashboards, scorecards,
reports & notifications on-the-go.
BI Mobile HD
IT Controlled – Managed - Consistent
BI Mobile App Designer
Purpose Built Analytical Apps
 Allows business users to create and
distribute mobile apps through self
service capabilities

Develop: Mobile Development Framework
 Build Once, Run on Multiple-Platform
– Phones, Tablets, IOS, Android
 HTML5/Javascript or Native
 Consistent Business Logic & Data Model
 Disconnected: SQLite with Encryption
 Full Access to Native Device Features
 Modular, Reusable Application
Components

Oracle WebCenter
ENTERPRISE CONTENT
MANAGEMENT
WEB EXPERIENCE
MANAGEMENT
ENTERPRISE
PORTALS
To Address Mobile Engagement Requirements For All
DEVELOPER
KNOWLEDGE
WORKER
ADMINISTRATOR
PARTNERS
EMPLOYEES
CUSTOMERS
PORTAL MARKETERS CUSTOMERSSITESEND USERSCONTENTEND USERS

Integrate: Mobile Service Integration
Service Enablement, Management and Integration
 Reuse existing application
services
 Rapid response to new
business requests
 Fast access to data and
services across the Enterprise
and external sources
 Reliable and solid
orchestration platform
Inventory
Check
Service
Credit
Check
Service
Production
Service
Customer
Status
Service
Order
Service
Billing
Service
Integration Infrastructure
Existing
Services
SOA
Foundation
RESTful API
ORACLE
APPLICATIONS
CLOUD
APPLICATIONS
ISV/CUSTOM
APPLICATIONS

Deploy & Manage: Enterprise Scalability
 Performance: Highly responsive
mobile apps through in memory
data cache
 Scalability: Support millions of
concurrent mobile applications
and users
 Availability: 24X7 availability
Business Logic
Weblogic Server
REST
Coherence
Notifications
JPA / TPMC

Oracle Enterprise Manager
Business Driven Application Management
 Complete end to end
management across the stack
 Real end user experience
 Trace transactions across stack
 Monitor applications in depth
 Diagnose issues quickly for
remediation
Applications and
Application Services
Middleware
Database
Host, OS, Storage
and Network

Extend Identity to Enterprise Mobility
 Unify Identity and BYOD Management
– Extend user/role mgmt to device mgmt
– Role Request based Application
Distribution
 Secure, Managed Application Container
– Single Sign-On for Mobile Applications
– Application Security policies
– Wrap Custom, ADF Mobile & Oracle
Applications

API Security – Secure Mobile Access to
Corporate Information
 Extend
Access Management to
REST API’s
 Context Aware
 Authentication
 Authorization
 Fraud Detection
 Security Tokens
 Data Redaction
 Audit
AccessManagement
Transformation
API Control &
Governance
API Management
& Monitoring
Threat
Protection
Secure
REST API’s
OAUTH 2.0
Client & Server
Client
Throttling
Native JSON & XML
Processing
< XML >
{“JSON”}
API Key
Management

4
Business
Applications
Information
Technology
Device Policy
Security
Deployment,
Management
& Monitoring
Governance
Business Case
App Portfolio
Mobile
Platform
Reference
Architecture
Development

How To Secure Corporate Data In A BYOD World?

Mobile Device
Management:
Lock down the
phone and treat
it as a corporate
asset – no
personal data

Mobile Application
Management:
Create a secure
container that
separates
corporate data
and apps from
personal

Oracle’s Mobile Security Strategy
Securely Separate & Manage Corporate Apps and Data
Secure Container For App
Security And Control
Secure Controls And Management
For Enterprise Apps
Extend Identity Services To Avoid
Redundancy And Overlaps
 Separate, protect and wipe
corporate apps and data
 Strict policies to restrict viewing or
moving data out of container
 Consistent support across multiple
mobile platforms
 Secure communication with enterprise
application servers
 Corporate app store
 Common users, roles, policies,
access request, cert etc.
 SSO for native and browser apps
 Risk/policy based step up and
strong authentication

Oracle Mobile Security Vision
 Mobile Security Suite that can extend the Oracle
IDM platform
 Separate personal and corporate apps and
data
 Application centric solution – avoid device
lockdown
 Extend Identity Management platform to manage
the lifecycle of applications and containers
 Extend Access Management platform to mobile
devices and applications
 Oracle/ADF Mobile Apps secure-by-default by
consuming these security services
Addressing Customer Requirements for Mobile Security

Oracle Mobile Security Suite
Secure Enterprise Workspace
Secure Browser
Mobile File Management
w/ doc editing
 Authentication
 Encryption in transit
 Encryption at rest
 DLP
 Policy control
Business Apps
PIM
(email, calendar, contacts, tasks)
• Employees want to access corporate data on
mobile devices
• Solution addresses authentication, security,
encryption, access to apps & documents
Secure Container/
Workspace

Oracle Mobile Security Solution
Complete Protection of Enterprise Information on Mobile Devices
• Secure, touch-enabled enterprise workspace for iOS and Android
• Trusted workspace for enterprise secure mail, browser, file manager, in-
house or 3rd party apps
• Single sign-on just like from your desktop
• No restrictions or controls over personal apps or data
• Increase productivity for mobile workers
• Data leaking control by policy to restrict or allow email, copy/paste, sharing
• Isolate enterprise data access from personal data access
• Manage application and data lifecycle to ensure users only have access to
authorized data
• Manage user credential lifecycle
• Deployment options include on-premise or in the cloud
Preserve User Experience
Enable Enterprise Security and Control
Data Leakage Control
Policy Enforcement
Authentication
Encryption in Transit
Encryption at Rest

Oracle Kerberos Authentication
Versus Competitive Impersonation Approach

Mobile Security Use-Case Scenarios
All Covered by Oracle Access Management
Custom
App
Oracle
App
Commercial
App
OAM Suite
Protected
Resources
REST Translation To
(Mobile Enablement Of)
Legacy Apps
Custom App Development
ADF Mobile – Single Code Base
w/ Mobile Security SDK
for Native App Security
API Security
Data Redaction
Device Fingerprinting
Risk-Based AuthZ
Session Management
Policy Enforcement
Audit/Governance
OAuth ID Server
Containerization
of Corporate
Apps & Data
Protection against
Copy-Paste, Save-As,
Unauthorized Apps, etc.
Email & Other Utilities
SSO via
Enterprise Credentials
SSO to Commercial Apps
w/o Requiring Browser
Mobile Enables
Oracle
Business Apps
Secure Apps for
Non-Corporate Use Cases
Containerized
Apps
via AppTunnel
Non-Container
Apps
Oracle
API Gateway
Oracle
Mobile Access
Server
Optional Social Logon
Strong, Step-up,
KBA, & OTP
Authentication

Use-Cases for “App Container” Competitors
No Coverage for Many Critical Scenarios
Custom
App
Commercial
App
OAM Suite
Protected
Resources
REST Translation To
(Mobile Enablement Of)
Legacy Apps
Custom App Development
ADF Mobile – Single Code Base
w/ Mobile Security SDK
for Native App Security
API Security
Data Redaction
Device Fingerprinting
Risk-Based AuthZ
Session Management
Policy Enforcement
Audit/Governance
OAuth ID Server
SSO via
Enterprise Credentials
SSO to Commercial Apps
w/o Requiring Browser
Mobile Enables
Oracle
Business Apps
Secure Apps for
Non-Corporate Use Cases
Containerized
Apps
via AppTunnel
Non-Container
Apps
Oracle
API Gateway
Oracle
Mobile Access
Server
Optional Social Logon
Strong, Step-up,
KBA, & OTP
Authentication
Oracle
App
Containerization
of Corporate
Apps & Data
Protection against
Copy-Paste, Save-As,
Unauthorized Apps, etc.
Email & Other Utilities

5
Business
Applications
Information
Technology
Device Policy
Security
Deployment,
Management
& Monitoring
Governance
Business Case
App Portfolio
Mobile
Platform
Reference
Architecture
Development

New Integration Architecture
Service
Providers
Delivery
Service Aggregation
Capabilities
Service
Consumers Mobile Platform
Analytics
Dashboard
Composite
Apps Cloud Apps & Services
Public Resource
Pool
Private Resource
Pool
API Security Management
Integration Platform
Content
Business
Services
ServicesAPI
Devices Social NetworksCloud ServicesBig Data Cloud Services
Enterprise 3rd Party

Apouc 2014-oracle mobile platform

Apouc 2014-oracle mobile platform

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