Getting Started with Optimizely

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Optimizely

Tecnologia

Getting Started with

1.3.2012

Happy New Year!

Friday, January 4, 13

The Value of A/B Testing
➡ Make data-driven decisions
➡ Validate your hypothesis
➡ Create the best user experience possible
➡ Turn clicks into customers

Increase REVENUE, LEADS, SIGN UPS,
DOWNLOADS, CLICKS

Friday, January 4, 13

The Story of Optimizely

Media

Button

Friday, January 4, 13

Demo Agenda
‣ We’ll cover:
‣ Using the editor
‣ Creating tests
‣ Setting up goals
‣ Targeting and traffic allocation
‣ Implementing Optimizely
‣ Testing strategy
‣ Q&A

Friday, January 4, 13

Let’s Dive In
➡ Quick Poll
➡ Have you built an experiment with Optimizely?

?
Friday, January 4, 13

Straight to the visual editor
➡ Using the WYSIWYG editor
‣ Dashboard
‣ Text
‣ Image changes
‣ Rearrange or Move

Friday, January 4, 13

Moving on to goals
➡ Track how your tests affect conversions
‣ Engagement
‣ Click
‣ Page view
‣ Custom

Friday, January 4, 13

Targeting Features
➡ Involve specific pages/visitors in tests
‣ URL
‣ Location
‣ Browser
Version A
‣ New/returning
‣ Cookies

Version B

Friday, January 4, 13

Allocate different traffic size
➡ Traffic allocation feature
‣ Test a percentage of visitors
‣ Push 100% of traffic to
winning variations

Friday, January 4, 13

Implementation
➡ A single line of code
‣ Copy and paste into your <head> tag
‣ Set it and forget it
‣ Single line of JavaScript unique to your account
‣ Hosted by global network

Friday, January 4, 13

Results Page
➡ Reporting dashboard
‣ See how your variations performed
‣ We’ll show you which one is statistically
significant

Friday, January 4, 13

Testing Strategy and Best Practices

Friday, January 4, 13

1. Treat website testing and optimization
like a science: deﬁne a clear hypothesis

Friday, January 4, 13

2. Test low hanging fruit ﬁrst – copy,
imagery, forms

Friday, January 4, 13

3. Don’t be afraid to take chances.

Friday, January 4, 13

4. Talk with your team, help them
understand the value of testing
Let’s test it
I think this will
increase revenue.
and find out!

A/B test
in
Groovy! g.

Friday, January 4, 13

5. Always be testing

Friday, January 4, 13

Explore, converse, and test

‣ Case Studies, interviews, best practices,
thought leadership @ blog.optimizely.com
‣ Converse with us, be our favorite
@Optimizely
‣ Read and educate yourself @
support.optimizely.com
‣ Feel free to reach out to Shanann,
shanann@optimizely.com with any
questions

Friday, January 4, 13

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Getting Started with Optimizely

1. Getting Started with 1.3.2012 Happy New Year! Friday, January 4, 13

2. The Value of A/B Testing ➡ Make data-driven decisions ➡ Validate your hypothesis ➡ Create the best user experience possible ➡ Turn clicks into customers Increase REVENUE, LEADS, SIGN UPS, DOWNLOADS, CLICKS Friday, January 4, 13

3. Friday, January 4, 13

4. The Story of Optimizely Media Button Friday, January 4, 13

5. Demo Agenda ‣ We’ll cover: ‣ Using the editor ‣ Creating tests ‣ Setting up goals ‣ Targeting and traffic allocation ‣ Implementing Optimizely ‣ Testing strategy ‣ Q&A Friday, January 4, 13

6. Let’s Dive In ➡ Quick Poll ➡ Have you built an experiment with Optimizely? ? Friday, January 4, 13

7. Straight to the visual editor ➡ Using the WYSIWYG editor ‣ Dashboard ‣ Text ‣ Image changes ‣ Rearrange or Move Friday, January 4, 13

8. Moving on to goals ➡ Track how your tests affect conversions ‣ Engagement ‣ Click ‣ Page view ‣ Custom Friday, January 4, 13

9. Targeting Features ➡ Involve specific pages/visitors in tests ‣ URL ‣ Location ‣ Browser Version A ‣ New/returning ‣ Cookies Version B Friday, January 4, 13

10. Allocate different traffic size ➡ Traffic allocation feature ‣ Test a percentage of visitors ‣ Push 100% of traffic to winning variations Friday, January 4, 13

11. Implementation ➡ A single line of code ‣ Copy and paste into your <head> tag ‣ Set it and forget it ‣ Single line of JavaScript unique to your account ‣ Hosted by global network Friday, January 4, 13

12. Results Page ➡ Reporting dashboard ‣ See how your variations performed ‣ We’ll show you which one is statistically significant Friday, January 4, 13

13. Testing Strategy and Best Practices Friday, January 4, 13

14. 1. Treat website testing and optimization like a science: deﬁne a clear hypothesis Friday, January 4, 13

15. 2. Test low hanging fruit ﬁrst – copy, imagery, forms Friday, January 4, 13

16. 3. Don’t be afraid to take chances. Friday, January 4, 13

17. 4. Talk with your team, help them understand the value of testing Let’s test it I think this will increase revenue. and find out! A/B test in Groovy! g. Friday, January 4, 13

18. 5. Always be testing Friday, January 4, 13

19. Q&A Friday, January 4, 13

20. Explore, converse, and test ‣ Case Studies, interviews, best practices, thought leadership @ blog.optimizely.com ‣ Converse with us, be our favorite @Optimizely ‣ Read and educate yourself @ support.optimizely.com ‣ Feel free to reach out to Shanann, shanann@optimizely.com with any questions Friday, January 4, 13

21. Happy Testing! Friday, January 4, 13

Getting Started with Optimizely

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