6. 1.
2. Less is more. Reduce choices.
3. Words matter. Focus on your call
to action.
4. Seek the global maximum.
5. Fail fast.
6. Start today.
Lessons Learned
Define quantifiable success metrics.
Wednesday, June 5, 13
13. Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. Get Involved Image
2. Family Image
3. Change Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Splash page experiment
Variations:
Wednesday, June 5, 13
18. Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. Get Involved Image
2. Family Image
3. Change Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Variations:
Splash page experiment
Wednesday, June 5, 13
25. Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. Get Involved Image
2. Family Image
3. Change Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Variations:
Splash page experiment
Wednesday, June 5, 13
26. Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. Get Involved Image
2. Family Image
3. Change Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Variations:
Splash page experiment
Wednesday, June 5, 13
27. Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. Get Involved Image
2. Family Image
3. Change Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Variations:
Splash page experiment
Wednesday, June 5, 13
80. 1. Define quantifiable success metrics.
2. Less is more. Reduce choices.
3. Words matter. Focus on your call to
action.
4. Seek the global maximum.
5. Fail fast.
6. Start today.
Lessons Learned
Wednesday, June 5, 13
82. The Future of Optimization
What’s the best experience
for the average user?
One to Many
Wednesday, June 5, 13
83. The Future of Optimization
What’s the best experience
for the average user?
One to Many One to Few
What’s the best experience
for segments of users?
Wednesday, June 5, 13
84. The Future of Optimization
What’s the best experience
for the average user?
One to Many One to Few
What’s the best experience
for segments of users?
One to One
What’s the best experience
for each user?
Wednesday, June 5, 13