2. OptfinITy
 Founded in 2002 with a focus on providing
Peace of Mind to small businesses and non-
profit organizations.
 Headquartered in the Washington, DC
Metropolitan area with clients across the
United States.
 Have worked with over 200 clients.

3.  IT Strategy and Assessments
 Managed Services
◦ 24 x 7 Network Operations Center
◦ 24 x 7 Technical Support Helpdesk
◦ Infrastructure Support
 Software and Database Development
 Website Development
◦ Content Management (CMS Works, Wordpress)
◦ Sharepoint
◦ Search Engine Optimization
 Mobile Application Development
◦ iOS (iPhone, iPad), Android (Phone & Tablet)
 Phone Systems

4.  Tool for social networking
 Invented around the time of the caveman

6.  Facebook,
Twitter,
LinkedIn,
Pinterest, Etc.
 1 Billion
People Can’t
Be Wrong
Sources: Google.com, Facebook.com, Twitter.com,
LinkedIn.com, Pandora.com, Pinterest.com

7. Sources: Online.wsj.com/article,
Pcmag.com

8.  Demographics: Adults 55+ and Males (all
ages) are the fastest growing population
segments
 Social Media Accounts for Nearly 20% of All
Time Spent Online
18%
Sources: www.comscore.com

9.  Humanize the Message
 Engage the Audience
 Build and Protect your Reputation
 Utilize Mobility
 Create Quality Content
 Dedication!

10.  Users choose what they like, what
they want to see, and what they
interact with.
 If you use social media just to
post links to your blog or website,
you aren’t going to gain much.
 50%-30%-20% : Entertain, Inform,
Sell

11.  Use Photos
 Shorten Your Posts
 Use Emoticons
 Ask for Captions
 Use STELLAR Contests
◦ Run a Photo Contest
◦ Ask Fans to Share Tips
◦ Collect Quotes
Source: OpenForum.com

12. Engage users:
 Comment on Their Posts
 Provide Valuable Content
 Share Links From Other Websites (not just
your own)
 Answer Questions (even if they are not
addressed to you)
 Ask for Feedback (should, would, fill in the
blank)

13.  Build trust: If you receive negative feedback,
don’t ignore it, address it with transparency

14.  Smartphones are the # 1 device to
access all social media.
 Not optional, it’s mandatory
 Optimize landing pages for mobile
screens
 Ads for mob apps

15.  Content is the Pillar of Any Marketing Effort
 Overload
 Publish on multiple channels
 Provide unique material
 Use your mailing list to advertise your
content

16.  Very crowded marketplace and social media
is not a separate iteration of your marketing
efforts, it should be one of the building
blocks of your marketing campaigns.
 Engage consistently (at least 2 times per day)
 Be active – comment, start a conversation
 Engage – ask questions, ask for input
 Leader, troubleshooter, helper, friend

17.  Facebook continues to be the dominant force
in social media
 Tweeting all the way
 Going visual (Pinterest) “For People who want
to Tweet but can’t read”

18.  Make Lists
 Infographics
 How To’s
 News
 Research
 Case Studies
 Images
 Video
 Statistics
 Review Applications or Tools
 Quotes

19.  Social media is part of your marketing efforts
 Develop objectives
 Understand the people you are targeting
 Create an integration strategy – social media,
website, marketing campaigns, mass emails

20.  Facebook page
 Twitter account
 LinkedIn Personal Profile
 LinkedIn Company Page
 Social Media Aggregator
 Use Current Marketing to Cross Promote