This document discusses OptfinITy's cloud-based email security services. It provides an overview of OptfinITy's history and services, describes the benefits of cloud computing and email encryption, and outlines OptfinITy's multi-layered email security platform which filters out 96.5% of spam and viruses while ensuring delivery of legitimate emails.

1. Securing your
Data in the
Cloud

2. OptfinITy
 Founded in 2002 with a focus on providing Peace
of Mind to small businesses and non-profit
organizations.
 Headquartered in the Washington, DC
Metropolitan area with clients across the United
States.
 Have worked with over 200 clients.

3.  IT Strategy and Assessments
 Managed Services
◦ 24 x 7 Network Operations Center
◦ 24 x 7 Technical Support Helpdesk
◦ Infrastructure Support
 Software and Database Development
 Website Development
◦ Content Management (CMS Works, Wordpress)
◦ Sharepoint
◦ Search Engine Optimization
 Mobile Application Development
◦ iOS (iPhone, iPad), Android (Phone & Tablet)
 Phone Systems

4.  Cloud computing is the delivery of computing
as a service rather than a product.
 In cloud computing, you do not purchase the
server or software but rather use shared
resources, hardware, software, and information
and pay on an as-needed or per use basis.

5.  It is sold on Demand  Increased
 It is elastic – allowing Collaboration
a user to have as much  Easy to Setup and Get
or as little service as Running
they want at any given
time.  Consolidation of
 Centralizing Updates numerous servers
for Software as a  Upgrades to hardware
Service can be done virtually,
 Reliable AND eliminating down time
Accessible

7.  What is Email Encryption?
◦ The process by which you ensure that only the correct
recipient of an email message is able to read it.
◦ Encryption renders the text unreadable to anyone who
cannot decrypt it.
 Why Do I Need Email Encryption?
◦ Do you use envelopes to mail important letters?
◦ Unencrypted emails are much less secure than postcards.
◦ Anyone can ready, copy, store, and change the contents
of an email.
◦ Regulation compliance issues.

8.  All Companies Are Challenged to Enforce “No
Send” Policy
 Continue to Train Employees on Proper Use of
Email
 Use Manual Processes
◦ Fax, Mail, Courier
◦ CD/Tape and Ship
◦ Password Protect Documents or Zip Files Individually

10. Existing Managed
Services
ZixVPM ZixCorp Customers
(Checks rules & applies actions)
Sender Notification
ZixPort
(Pull)
ZixDirectory
(Key Lookup)

11. Existing Managed
Services
ZixVPM ZixCorp Customers
(Checks rules & applies actions)
Sender
ZixPort
(Pull)
ZixDirectory
(Key Lookup)

13.  Eliminate Cost Related to Handling Confidential Data
 Cost of Data Security Breach
 Reputational Risk
 Immediate Delivery of Confidential Data
 Go Green! Reduce Amount of Paper
 Regulatory Compliance Issues
◦ State Data Security Laws
◦ Identity Theft Red Flags Rule
◦ FDIC Updated Information Technology Officer’s
Questionnaire
◦ HIPAA 2.0

14. In The Cloud

15.  Email Burden is Growing
 Email is Primary Corporate Communication Tool:
◦ Sales and Contract Negotiations
◦ Invoicing
◦ Customer Management
◦ Internal Reporting
 Average Corporate User Handles 23K emails/year
 Average Use 21 MB/Day, 5GB/Year
 61% Companies Enforce Mailbox Size Quotas
 Average 90 Minutes/Day to Manage Email
 80% Intellectual Property Stored in Email

16.  Retention is Not Assured
 Deleting is Company Policy
 Relying on Employees to be Good
 Business Continuity at Risk
 Recovery is Software Dependent
 Discovery Takes Time and $$$

17.  Reflexion Archiving, Discovery, and Recovery
 Hosted Email Archiving Service that Operates with
your Email Infrastructure
 Ensures Protection, Preservation, and Continuous
Operation of Email Communication
 All Incoming, Outgoing, and Internal Email and
Attachments are Filtered, Indexed, and Encrypted
 Dynamic Data Retention
 eDiscovery Finds Any Email or Attachment in the
Archive
 Hosted Cloud Service Provides Continuous Access to
Email

18.  Active Email Archiving
 Hosted Service Works with Existing Email Platform
 Focused on Discovery and Recovery
THE INTERNET YOUR NETWORK
EMAIL CONTINUITY
All inbound and outbound YOUR BUSINESS
INCOMING Emails are accessible
FILTERED Through a WebUI for Email Safe, filtered email is
EMAIL & Business Continuity Delivered to your inbox
AUTOMATIC BACKUP
A copy of all safe emails
Are stored here.

20.  Automated Email Continuity
 Maintain a Historical Reference/Knowledge Base
 Document Compliance and Performance
 Provide Disaster Recover/Business Continuity
 Reduced Energy Consumption

22.  Spam is the use of electronic messaging systems to
send unsolicited bulk messages indiscriminately.
 80 – 85% of all emails worldwide are spam.
 A computer virus is a program that can replicate
itself and spread from one computer to another.
 Malware is not technically a virus.
 Malware includes computer viruses, worms,
Trojan horses, rootkits, spyware, adware and other
malicious software.

23.  What would your clients do if they knew you didn’t
have security in place?
 In 2006 malware damages exceeded $13.3B
worldwide
 Loss of productivity
 Cost of IT (staff time and/or fees)
 Cost to restore or re-create lost data
 Potential for fines and penalties

24.  Security is a lot more complex than installing a
firewall and keeping anti-virus software
subscriptions up to date. -- Robert Biddle, Director
Member Programs, Computer Technology Industry
Association
 A secure environment provides protection, prevention
and remediation
 A security platform performs multiple functions in a
multi-layer approach: Firewalls to control network
access, filter Web content and email, encryption
protocols, and intrusion prevention and detection.

25. RBL Protection
85%
Check for Known Users
Scan for Viruses
.3%
2.1%
Check Allow List
Check Block List
.1%
.3%
.5% Address-on-the-Fly™
Check Permitted Languages
.1%
96.5% of all incoming SMTP connections blocked as spam and viruses!
Check Permitted Countries
.5%
Heuristics / IP Reputation
9%
Bayesian Filtering
1%
1.1%
3.5% of all incoming SMTP connections delivered to recipients!

26.  Multi-Layered Defense-in  Defeats Directory
Depth Harvesting & Denial of
 Geographic & Language- Services Attacks
Based Filtering  Support SMTP
 Identified Address Restrictions
Sharing  Automatic Spooling of All
 Outbound Anti-Virus Incoming Email for 3
Scanning Days
 Open Relay & Zombie  Optional Email
Prevention Archiving, Discovery &
 Avoids IP Address Recovery (RADAR)
Blacklisting  Spam/Virus Handling:
Vaporize/Quarantine/
Flag

28.  Control and Access to Your Mailbox
 Block Unwanted Mail; Spam, Viruses, DoS Attacks,
Phishing Attacks
 Assures Delivery of Desirable Mail
 Helps Preserve Long-Term Integrity of User’s Primary
email Address
 Allow Lists, Block Lists, Content Filtering
 AOTF (alternative email addresses), Permitted
Language and Country Capability
 Spooling Inbound Email for 10 Days When Local
Server Experiences an Outage
 Outbound Email Filtering