Getting More Out of Your Website With Online Marketing Strategies
•Transferir como PPT, PDF•
0 gostou•291 visualizações
This presentation, directed at trade services companies aims to outline the opportunities for tradies to capitalise on their online presence through SEO, PPC, and CRO.
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Semelhante a Getting More Out of Your Website With Online Marketing Strategies
Semelhante a Getting More Out of Your Website With Online Marketing Strategies (20)
Último
Último (20)
Getting More Out of Your Website With Online Marketing Strategies
- 1. Getting more out of your website James Richardson 1300 171 005
- 2. Who is Optimising? Based in Melbourne CBD 4 Years Old Over 100 Ongoing Clients Search Engine Optimisation, Google Adwords, & Website Development We believe that we’re strong enough to deliver, but agile enough to stay on top of the always-changing SEO environment. We’re not a one-man band, or a multi-national goliath, we just know what we can do for you and always put your interests first.
- 3. How can you market your website? Yellow pages Trade directories Print advertising (mags, local papers, letter drops) Word of mouth, referrals (BNI), networking Sponsorship Online Marketing
- 4. Why online? EVERYONE uses Google Great and transparent ROI (Measurable) Relatively even playing field Plenty of opportunity
- 5. To succeed online you need... Great website Great ranking & Visibility on Google Shit loads of leads & customers
- 6. What makes a good website? Real People Contact Form Phone Easy Navigation Great Content Testimonials & Previous Work
- 7. So now my website is perfect.
- 8. Types of Online Marketing Google Adwords Search Engine Optimisation Google Maps
- 10. Seach Engine Optimisation Takes effort, time, and patience to get ranked Relevance How well does your site match up to what your customers are searching for ? Authority How much to other websites and Google trust your website ? Everything Else Social Media, Sitemaps, Page Load speed...and 1000’s of others
- 11. Google Maps Takes effort, time, and patience to get ranked Location Listing Details Citations (Local Listings)
- 12. Google Adwords Relevance Website Quality How much you are willing to pay...
- 13. What should I choose? SEO Long term, free once you are ranking Google Maps Long term, free once you are ranking Google Adwords Fast results, you always pay
- 15. Now I have the leads, it’s easy right? To make the most of online marketing you need a follow up process Fast Complete Persist
- 16. My Ideal Client Small business Established, but under performing website Wants more leads & Customers