The key points made in the document are: 1. The key to creating content that your audience loves is writing content that you yourself are passionate about and enjoy creating. 2. Finding intrinsic motivation and enjoyment in the writing process, rather than being extrinsically motivated by things like praise or engagement metrics, is important for creating content you love. 3. Ideas for new content are more likely to come when taking time to relax and allow your mind to wander freely, such as during warm showers or walks, rather than when constantly checking email or devices.

2. take
notes

3. do not
quit

5. 1. The key to content they'll love is writing
content you love.

6. 1. The key to content they'll love is writing
content you love.
2. The key to content you love is loving the
process.

7. 1. The key to content they'll love is writing
content you love.
2. The key to content you love is loving the
process.
3. The key to a process you love is intrinsic
motivation; not extrinsic motivation (praise,
engagement, work goals, ad sales)

8. topic
generation

9. 15 Minutes Idea Bursts
• Relax
• Take a walk
• Take a shower
• Talk to your friends

10. “That’s why so many insights happen during
warm showers. For many people it’s the most
relaxing part of the day.”
!
It’s not until we’re being massaged by warm
water, unable to check our email, that we’re
finally able to hear the quiet voices in the
backs of our heads telling us about the insight.
The answers have been there all along— we
just weren’t listening.
!
Imagine: How Creativity Works p. 30

11. You need a notebook
• An actual notebook
• Evernote
• Simplenote
• Sticky Notes

12. Write down every idea
• Bad ideas
• Mean ideas
• Mediocre ideas
• Great ideas

15. Establishing a Routing

16. Establishing a Routing
•
Content you love is the
product of a routine you
love

17. Establishing a Routing
Content you love is the
product of a routine you
love
• A routine you love is a habit
•

18. Establishing a Routing
Content you love is the
product of a routine you
love
• A routine you love is a habit
• Adam's Writing Habit
•

20. Writing for Impact and
Engagement

21. Writing for Impact and
Engagement
•
1-5-10 rule

22. Writing for Impact and
Engagement
•
•
1-5-10 rule
Be remarkable

23. Writing for Impact and
Engagement
•
•
•
1-5-10 rule
Be remarkable
Say something worth reading

24. Writing for Impact and
Engagement
•
•
•
•
1-5-10 rule
Be remarkable
Say something worth reading
Don’t waste people’s time

26. Identify Your Voice

27. Identify Your Voice
1. Start with who you already are

28. Identify Your Voice
1. Start with who you already are
2. Your voice flows out of what you're
passionate about.

29. Identify Your Voice
1. Start with who you already are
2. Your voice flows out of what you're
passionate about.
3. Identify your role in your readers lives.

30. Identify Your Voice
1. Start with who you already are
2. Your voice flows out of what you're
passionate about.
3. Identify your role in your readers lives.
4. Identify the role of your readers

31. Identify Your Voice
1. Start with who you already are
2. Your voice flows out of what you're
passionate about.
3. Identify your role in your readers lives.
4. Identify the role of your readers
5. For an audience to grow they need to know
their role.

32. Identify Your Voice
1. Start with who you already are
2. Your voice flows out of what you're
passionate about.
3. Identify your role in your readers lives.
4. Identify the role of your readers
5. For an audience to grow they need to know
their role.
6. Consistent blogs don't grow when the
audience doesn't know what to do.

34. Copyright & Etiquette

35. Copyright & Etiquette
1.If in doubt, ask permission

36. Copyright & Etiquette
1.If in doubt, ask permission
2.Basic copyright... "If you wrote it,
you own it unless you declare
otherwise."

37. Copyright & Etiquette
1.If in doubt, ask permission
2.Basic copyright... "If you wrote it,
you own it unless you declare
otherwise."
3.Excerpting étiquette... a
paragraph and a link is great. It
helps everyone!

39. Titles, Images, and
Social Sharing

40. Titles, Images, and
Social Sharing
1.Titles = the hook

41. Titles, Images, and
Social Sharing
1.Titles = the hook
2.Image > Title

42. Titles, Images, and
Social Sharing
1.Titles = the hook
2.Image > Title
3.Social = Title + Image