1. OpenStack on Intel
Billy Cox
Director, Cloud Builders
Software and Services Group
Intel Corp.

2. By 2015…
More Users More More Data
Devices
>1 Billion More >15 Billion >1 Zetabyte
Netizen’s1 Connected Devices2 Internet Traffic3
Internet and device expansion drives new requirements for Data Centers
1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source:
http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

3. Why is IT Buying in 2011?
Primary Triggers for New Server Purchases
Other
HW Consolidation
Migrating to
6%
29%
Virtualization
20%
Add Capacity 10%
to Existing 18%
Application 17%
Application
New Application Upgrade
Virtualization and host of application-based needs
are driving the majority of server purchases
3
Source: Forrester Research survey, January 2011

4. Common Threads for New Server Purchases
60% are likely to be VIRTUALIZED
>60% will be used where
POWER / SPACE is limited
Physical 38%
Hosts
60%
Space AND Power/Cooling
Virtualized Limitations
Hosts No Limitations
Power/Cooling 9%
Limitations 34%
30%
26%
Space
…and EVERYONE is Limitations
concerned about
SECURITY
IT’s needs are varied, which requires targeted server
platforms
4
Source: Forrester Research survey, January 2011

5. Today’s Key IT Challenges
Security Efficiency
Today’s Technology Would Require
Building 45 New Coal Power Plants to
Support 2015 IT Infrastructure2
70% of Respondents Saying Security
is Top Concern In Moving to Public
Cloud1
Lock-In
Manageability August 2010
IT will spend ~$2T on “We have seen lock-in return as a top
deployment & operations thru concern….routinely seeking alternatives to
2015 unless smarter infrastructure radically proprietary virtualization and cloud
simplifies management of virtualized computing technology “
environments.
Opportunity to save $25B in annual “excess” IT spend by 20153
1. IDC Market Analysis, January 2010.
2. Source information in speaker notes
3. Source information in speaker notes

6. Intel® Xeon® Processor Performance
Xeon 5600
Six
Core
32nm
Xeon 5500
Quad
Core
Xeon 5400 45nm
Xeon 5300 Quad
Xeon 5100 Core
Quad 45nm
Xeon 3.80 Core
Dual 65nm
Core
Single 65nm
Core
90nm
2005 2006 2007 2008 2009 2010 2011 Future
17X Increase in Integer Throughput since 2005
Source: Published 2S results on SPECint*_rate_base2006 benchmark at SPEC.org as of October 20,2010. Sandy Bridge results not yet tested or published.
Xeon 3.80 – Intel® Xeon® Processor 3.80 2M L2 (“Irwindale 3.80GHz”, Single-Core) Xeon 5570 – Intel® Xeon® Processor X5570 (“Nehalem-EP 2.93GHz”, Quad-Core)
Xeon 5160 – Intel® Xeon® Processor 5160 (“Woodcrest 3.0GHz”, Dual-Core) Xeon 5680 – Intel® Xeon® Processor X5680 (“Westmere-EP 3.33 GHz”, Six-Core
Xeon 5470 – Intel® Xeon® Processor X5470 (“Harpertown 3.33GHz”, Quad-Core) Magny Cours – AMD Opteron 6176 SE 2.3GHz
Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or
software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on
performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/limits.htm Copyright © 2010 Intel Corporation. * Other names and brands may be claimed as the property of others.

7. Impact of Scale
* *
*
Software Technologies &
Data Center Management
Server, Storage, Switches
Tight coupling across software, hardware, data center
Cost in Cost in
Resource Medium DC Very Large DC Ratio
Network $95 / Mbps / month $13 / Mbps / month 7.1x
Storage $2.20 / GB / month $0.40 / GB / month 5.7x
Administration ≈140 servers/admin >1000 servers/admin 7.1x
7 Source: Hamilton 2009.03.28: Cloud Computing Economies of Scale, Keynote, Self-Managing Database Systems, Shanghai.

8. Server Configurations
Feature Shadowed Un-Shadowed
Preheat High Low
Flow Impedance High Reduced
Fan Power Higher Reduced
TSA Support 35 >35
AIRFLOW
Shadowed Layout Non-Shadowed Layout

9. A little math
• Using the Facebook, Open Compute as a reference
− 30 servers/rack (1), 24 racks/row (2) >> 720 servers/row
• With Xeon 5600 servers
− 12 DIMM slots (2DPC), 4GB/DIMM >> 48GB/server
• Assuming 4GB/VM >> 8,640 VMs/row
• Assuming 130W/server >> 93.6kw/row
• For a moderate size enterprise:
− 4 rows >> 34,560 VMs and 374.4kw
− At $0.10/VM/hour >> ~$83k/day revenue
• Notes:
− This is just the active VM’s; likely 1,000’s more offline
− # VM/s goes up with Moore’s Law and memory capacity
9

10. The implications for OpenStack
• VMs: ~30k now, maybe 60k (1) in 3 years in same space
• Power: ~370kw, roughly $1M/year (2) in utility spend
• 10% more efficient placement >> ~$8k/day more revenue
• 10% more efficient power >> saves ~$100k/year
• For OpenStack
− Plan for large numbers of VMs (scale)
− Expect a focus on efficient use of the infrastructure (effective policy
and constraint scheduling)
− Support for compliance and audit (trust)
10

11. Intel® Cloud Builders
Easing Cloud Deployments
via Proven, Interoperable
Solutions for IT
www.intel.com/cloudbuilders

12. Usage Models and Reference Architectures
Use a client device Use a cloud
Secure Client Balanced Secure Cloud On-boarding
Execution Compute Access
IaaS
Policy based Trusted Scale out Converged
Power Mgmt Compute Storage Networks
Pools
Data center

13. Intel® Cloud Builders Program
Reference Architectures
A Starting Point from Which to Build and Optimize Cloud Infrastructure
Intel and OEM Integrated solution
HW Blueprints
Software
Reference
Architecture
White Papers
ISV
Cloud SW Stack
Webinar/
Training
Test Bed
http://www.intel.com/cloudbuilders

14. Intel® Cloud Builders: Proven Solutions
Proven, open, interoperable solutions optimized for IA capabilities
Build A Cloud: Enhance A Cloud:
Fujitsu Primergy with Balanced Compute Model
VMware vCloud with NetSuite & Gproxy
Design
HP ProLiant SL* & Enomaly
Elastic Computing Platform Cisco* Virtualized Multi-
Huawei SingleCLOUD* Tenant Data Center
IBM* CloudBurst Cloud Gateway Security
on Intel Platforms
Joyent SmartDataCenter
Cloud On-Boarding with
Microsoft System Center
Citrix OpenCloud*
VM Manager Self-Service
Portal 2.0* Dell & VMware* Policy
Nimbula* Cloud Operating Based Power
System & Nimbula Management
Director* EMC* Atmos* Scale-out
Novell* Cloud Manager Storage Usage Models
Parallels* Elastic IT Enhanced Cloud Security
Solution Developer Cloud with HyTrust and
VMware
Powerleader Power Rack
Server* with Microsoft* NetApp* Unified Storage
Red Hat* Cloud and Networking
Foundations Parallels* Trusted
Ubuntu Enterprise Cloud Compute Pools for Cloud
Computing
Univa UD*
Solutions to make it easier to VMware VCloud* Director
VMware Enhanced Server
Platform Security
build & optimize cloud
infrastructure

15. OpenStack with Cloud Builders
(Challenges with Bexar release)
• Need an external internet connection active to • Unable to SSH into the VM instance because
download and install the OpenStack packages the configuration to IPtables that the install
scripts created are lost if the server is
• All steps not clearly documented, used multiple rebooted
blogs and sources to complete successful
installation • VM Instances reported “Failed to spawn” when
starting, related to install scripts using
• Automated installation scripts fails to install all development packages instead of Stable
the needed packages due to ports that were packages.
not open on the switch
• Unable to get the nodes to add their presence
to the master database on the cloud controller.
• First Instance freezes at “scheduling” state,
services on the node did not start
automatically

17. Intel® Cloud Builders - Reference Architectures
Usage Models
SW
Partners
HW
Maturity Technology
Customer Test Bed
Production

18. Enhance Security
Trusted Compute Pools
• Challenge
− Little visibility or control of the level of security and trust
provided by cloud infrastructure, so IT reluctant to use
• Solution
− Allow tenants of private and public clouds to place workloads into
more secure and trusted resource pools by providing Untrusted Trusted Pool
trusted/secure infrastructure and administrative tools that allow
reporting and provisioning
• Usage Scenarios
− Launch of trusted VMM and VM
− Enforcement of trusted pool
− Provide tenant visibility into the infrastructure
Trusted Compute Pool Reference Architectures
18
www.intel.com/cloudbuilders/library

19. Improve Efficiency
Policy-Based Power Management
• Challenge
− Datacenters require more efficient use of Node, Group and
Data Center server power consumption.
• Solution
Policy
− Active data center power management framework that
allows monitoring and control of power usage at the node,
group and data center level.
• Usage Scenarios
− Static Scenarios
− Real time server monitoring
− Static Power Guard Rail
− Static Power Capping
Policy based Power Management Reference Architecture
19
www.intel.com/cloudbuilders/library

20. Datacenter Simplification
Unified Networking
• Challenge
− Multiple data center networks for LAN, management,
storage, virtualization, etc, add significant cost and
complexity to data center environments
• Solution
Management Unified
− Deploy standard 10GBE data center network with IO Fabric
Virtualization for performance and collapse data traffic
Servers Storage
of all types to that network. Arrays
• Usage Scenarios
− 10GBE and LAN Port Consolidation
− Storage (FCOE, iSCSI, NAS) and LAN Consolidation
Unified Networking Reference Architectures
20
www.intel.com/cloudbuilders/library

21. Legal Disclaimer
• Intel may make changes to specifications and product descriptions at any time, without notice.
• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate
performance of Intel products as measured by those tests. Any difference in system hardware or software design or
configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance
of systems or components they are considering purchasing. For more information on performance tests and on the
performance of Intel products, visit Intel Performance Benchmark Limitations
• Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this
document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance
benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems
available for purchase.
• Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor
family, not across different processor families. See www.intel.com/products/processor_number for details.
• Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the
product to deviate from published specifications. Current characterized errata are available on request.
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will vary depending on hardware and software configurations. Virtualization technology-enabled BIOS and VMM applications
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Boost Technology performance varies depending on hardware, software and overall system configuration. Check with your
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security technology under development by Intel and requires for operation a computer system with Intel® Virtualization
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an Intel or other Intel® Trusted Execution Technology compatible measured virtual machine monitor. In addition, Intel®
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• 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device
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• Intel, Intel Xeon, Intel Core microarchitecture, and the Intel logo are trademarks or registered trademarks of Intel Corporation
or its subsidiaries in the United States and other countries.
• * Other names and brands may be claimed as the property of others.
• © 2008 Standard Performance Evaluation Corporation (SPEC) logo is reprinted with permission

22. Legal Disclaimers: Performance
• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of
Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual
performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering
purchasing. For more information on performance tests and on the performance of Intel products, Go to:
http://www.intel.com/performance/resources/benchmark_limitations.htm.
• Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel
encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm
whether the referenced benchmarks are accurate and reflect performance of systems available for purchase.
• Relative performance is calculated by assigning a baseline value of 1.0 to one benchmark result, and then dividing the actual benchmark result
for the baseline platform into each of the specific benchmark results of each of the other platforms, and assigning them a relative performance
number that correlates with the performance improvements reported.
• SPEC, SPECint, SPECfp, SPECrate. SPECpower, SPECjAppServer, SPECjEnterprise, SPECjbb, SPECompM, SPECompL, and SPEC MPI are trademarks
of the Standard Performance Evaluation Corporation. See http://www.spec.org for more information.
• TPC Benchmark is a trademark of the Transaction Processing Council. See http://www.tpc.org for more information.
• SAP and SAP NetWeaver are the registered trademarks of SAP AG in Germany and in several other countries. See
http://www.sap.com/benchmark for more information.
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• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of
Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual
performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering
purchasing. For more information on performance tests and on the performance of Intel products, reference www.intel.com/software/products.

23. Optimization Notice
Intel® compilers, associated libraries and associated development tools may include or utilize options that optimize for
instruction sets that are available in both Intel® and non-Intel microprocessors (for example SIMD instruction sets), but do not
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Intel® compilers, associated libraries and associated development tools may or may not optimize to the same degree for non-
Intel microprocessors for optimizations that are not unique to Intel microprocessors. These optimizations include Intel®
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SIMD Extensions 3 (Intel® SSSE3) instruction sets and other optimizations. Intel does not guarantee the availability,
functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel. Microprocessor-dependent
optimizations in this product are intended for use with Intel microprocessors.
While Intel believes our compilers and libraries are excellent choices to assist in obtaining the best performance on Intel® and
non-Intel microprocessors, Intel recommends that you evaluate other compilers and libraries to determine which best meet
your requirements. We hope to win your business by striving to offer the best performance of any compiler or library; please
let us know if you find we do not.
Notice revision #20101101
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