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ENoLL	
  5wave	
  Launch	
  –	
  Budapest	
  –	
  16.05.2011	
  


Well-­‐being	
  Living	
  Lab	
  Nagykovacsi	
  
                           Hungary	
  




                       Peter	
  Kövesd	
  
                 peter.kovesd@trebag.hu	
  
Living	
  Lab	
  DescripKon	
  
•  One	
  of	
  our	
  greatest	
  challenges	
  today	
  is	
  the	
  assurance	
  of	
  our	
  
   well-­‐being	
  in	
  this	
  world	
  influenced	
  by	
  new	
  technologies	
  and	
  
   science.	
  How	
  can	
  we	
  increase	
  our	
  well-­‐being	
  on	
  the	
  long	
  run	
  
   raKonally	
  using	
  the	
  latest	
  technologies	
  and	
  scienKfic	
  
   knowledge	
  without	
  becoming	
  their	
  slaves?	
  
•  It	
  is	
  also	
  interesKng	
  to	
  ask	
  how	
  we	
  can	
  develop	
  the	
  
   technologies,	
  products,	
  services	
  and	
  methodologies	
  in	
  a	
  way	
  
   that	
  their	
  primary	
  goal	
  is	
  not	
  a	
  technical	
  bravoure	
  or	
  an	
  
   unlimited	
  money	
  making	
  opportunity.	
  We	
  have	
  to	
  find	
  a	
  way	
  
   to	
  use	
  these	
  new	
  technologies	
  to	
  help	
  us	
  to	
  assure	
  and	
  
   increase	
  our	
  well-­‐being.	
  	
  


ENoLL	
  5wave	
  Launch	
                  Well-­‐being	
  LL	
                Budapest,	
  16.05.2011	
  –	
   2	
  
Planned	
  iniKaKves
                                                  	
  
•  The	
  Well-­‐being	
  LL	
  operates	
  in	
  the	
  InnovaKon	
  Lodge,	
  which	
  is	
  
   located	
  on	
  the	
  high	
  street	
  of	
  Nagykovácsi	
  	
  
•  The	
  methodology	
  of	
  running	
  InnovaKon	
  Lodge	
  is	
  Living	
  Lab	
  
•  People	
  	
  are	
  in	
  the	
  main	
  focus	
  and	
  the	
  maintenance	
  of	
  their	
  
   well-­‐being,	
  so	
  the	
  importance	
  of	
  maternal	
  issues	
  such	
  as	
  
   economic	
  growth	
  and	
  state-­‐of	
  the	
  art	
  infrastructure	
  are	
  only	
  
   secondary.	
  
•  	
  The	
  vast	
  majority	
  of	
  the	
  programs	
  and	
  services	
  have	
  been	
  
   developed	
  in	
  internaKonal	
  collaboraKons	
  and	
  as	
  part	
  of	
  the	
  
       Life	
  Long	
  Learning	
  (LLL)	
  Program.	
  	
  


ENoLL	
  5wave	
  Launch	
                     Well-­‐being	
  LL	
             Budapest,	
  16.05.2011	
  –	
   3	
  
Living	
  Lab	
  Partnership	
  
•  Owners	
  and	
  investors:	
  TREbAG	
  Property-­‐	
  and	
  
   Project	
  management	
  Ltd	
  and	
  NET-­‐MEX	
  
   InnovaKon	
  and	
  Training	
  Ltd	
  (small	
  
   companies).	
  
•  Partners	
  and	
  users:	
  Municipality	
  of	
  
   Nagykovacsi,	
  Sub-­‐region	
  Council	
  of	
  Pilis,	
  local	
  
   and	
  sub-­‐regional	
  insKtuKons,	
  civil	
  
   organizaKons,	
  SMEs	
  and	
  local	
  ciKzens.	
  

ENoLL	
  5wave	
  Launch	
                  Well-­‐being	
  LL	
     Budapest,	
  16.05.2011	
  –	
   4	
  
Added	
  value	
  /	
  expected	
  results
                                                   	
  
We	
  believe	
  that	
  by	
  removing	
  the	
  barriers	
  from	
  the	
  local	
  
 people	
  to	
  get	
  free	
  access	
  to	
  our	
  state	
  of	
  the	
  art	
  
 faciliKes,	
  in	
  addiKon	
  to	
  the	
  opportunity	
  to	
  meet	
  with	
  
 highly	
  skilled,	
  talented	
  professionals	
  will	
  facilitate	
  
 their	
  involvement	
  in	
  the	
  everyday	
  life	
  of	
  the	
  Well-­‐
 being	
  Living	
  Lab.	
  In	
  addiKon,	
  our	
  newly	
  developed	
  
 ideas/programs	
  and	
  services	
  will	
  undoubtedly	
  
 benefit	
  from	
  the	
  presence	
  of	
  the	
  end-­‐users	
  in	
  the	
  
 WBLL	
  from	
  the	
  very	
  early	
  stages	
  of	
  its	
  operaKon.	
  


ENoLL	
  5wave	
  Launch	
            Well-­‐being	
  LL	
           Budapest,	
  16.05.2011	
  –	
   5	
  
Decision	
  making	
  process
                                                      	
  




ENoLL	
  5wave	
  Launch	
             Well-­‐being	
  LL	
     Budapest,	
  16.05.2011	
  –	
   6	
  
Sustainibility
                                            	
  
Be	
  secured	
  by	
  mulKple	
  sources,	
  such	
  as	
  various	
  EU	
  and	
  
  naKonal	
  grants.	
  The	
  operaKon	
  of	
  WBLL	
  will	
  provide	
  
  important	
  connecKons	
  and	
  innovaKve	
  markeKng	
  
  strategies	
  for	
  the	
  founding	
  companies	
  of	
  WBLL,	
  thus	
  
  the	
  financial	
  status	
  of	
  these	
  firms	
  will	
  be	
  further	
  
  improved.	
  However,	
  the	
  catalyser	
  status	
  of	
  WBLL	
  will	
  
  not	
  only	
  be	
  beneficial	
  for	
  the	
  two	
  founding	
  firms,	
  but	
  
  will	
  also	
  feedback	
  into	
  its	
  own	
  successful	
  
       operaKon.	
  	
  

ENoLL	
  5wave	
  Launch	
            Well-­‐being	
  LL	
          Budapest,	
  16.05.2011	
  –	
   7	
  
Living	
  Lab	
  AcKviKes
                                                       	
  




ENoLL	
  5wave	
  Launch	
                Well-­‐being	
  	
  LL	
     Budapest,	
  16.05.2011	
  –	
   8	
  
ParKcipaKon	
  in	
  ENoLL
                                                        	
  
•  We	
  plan	
  to	
  apply	
  for	
  EffecKve	
  Membership	
  in	
  
   2013.	
  
•  We	
  are	
  interested	
  in	
  parKcipaKng	
  in	
  the	
  
   following	
  themaKc	
  subgroups:	
  
         –  Well	
  being	
  and	
  Health,	
  
         –  Social	
  InnovaKon,	
  Social	
  Inclusion,	
  
         –  CreaKve	
  Media,	
  User	
  driven	
  contents,	
  Social	
  
            Networks,	
  Web	
  2.0.	
  


ENoLL	
  5wave	
  Launch	
                 Well-­‐being	
  LL	
     Budapest,	
  16.05.2011	
  –	
   9	
  
Services	
  to	
  offer
                                                    	
  
                                      	
  
Our	
  main	
  service	
  packages:	
  
•  For	
  youth:	
  carrier	
  management	
  and	
  healthy	
  life	
  style	
  
•  For	
  families:	
  sport,	
  entertainment	
  and	
  community	
  
   programs	
  
•  For	
  SMEs:	
  creaKng	
  and	
  managing	
  small	
  companies	
  
•  For	
  elder	
  people:	
  physical	
  and	
  mental	
  health	
  
   prevenKon	
  
•  For	
  insKtuKons	
  and	
  enterprises:	
  creaKng	
  and	
  
   running	
  Living	
  Labs	
  
ENoLL	
  5wave	
  Launch	
              Well-­‐being	
  LL	
     Budapest,	
  16.05.2011	
  –	
   10	
  
 
               Mid-­‐long	
  term	
  objecKves	
  and	
  plans
                                                       	
  
•  Start	
  up	
  of	
  our	
  open	
  innovaKon	
  portal	
  using	
  the	
  results	
  of	
  
   OpenInn	
  (our	
  research	
  project	
  in	
  the	
  area	
  of	
  open	
  innovaKon)	
  
   and	
  other	
  LL	
  related	
  projects,	
  
•  IntegraKon	
  of	
  our	
  innovaKon	
  portal	
  with	
  the	
  most	
  commonly	
  
   used	
  social	
  networking	
  sites	
  (such	
  as	
  Facebook	
  and	
  LinkedIn),	
  
•  Development	
  and	
  applicaKon	
  of	
  lifelong	
  learning	
  materials,	
  
•  Further	
  improving	
  our	
  markeKng	
  methods	
  to	
  involve	
  more	
  
   and	
  more	
  end-­‐users	
  and	
  actors	
  in	
  our	
  well	
  being	
  living	
  lab.	
  




ENoLL	
  5wave	
  Launch	
           <Your	
  Living	
  Lab	
  short	
  name>	
     Budapest,	
  16.05.2011	
  –	
   11	
  
Contact
                                                 	
  

                                   –  2094	
  Nagykovácsi,	
  Kossuth	
  L.	
  20.	
  
                                       Hungary	
  
                                   –  www.trebag.hu	
  
                               •  Mr	
  Peter	
  Kövesd	
  
                                   –  manager	
  
                                   –  peter.kovesd@trebag.hu	
  
                                   –  Telephon:	
  +3626	
  555	
  221	
  
                                   –  Fax:	
  +3626	
  555	
  222	
  
ENoLL	
  5wave	
  Launch	
                <Your	
  Living	
  Lab	
  short	
  name>	
     Budapest,	
  16.05.2011	
  –	
   	
  12	
  

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Well-being Living Lab Nagykovacsi Presentation

  • 1. ENoLL  5wave  Launch  –  Budapest  –  16.05.2011   Well-­‐being  Living  Lab  Nagykovacsi   Hungary   Peter  Kövesd   peter.kovesd@trebag.hu  
  • 2. Living  Lab  DescripKon   •  One  of  our  greatest  challenges  today  is  the  assurance  of  our   well-­‐being  in  this  world  influenced  by  new  technologies  and   science.  How  can  we  increase  our  well-­‐being  on  the  long  run   raKonally  using  the  latest  technologies  and  scienKfic   knowledge  without  becoming  their  slaves?   •  It  is  also  interesKng  to  ask  how  we  can  develop  the   technologies,  products,  services  and  methodologies  in  a  way   that  their  primary  goal  is  not  a  technical  bravoure  or  an   unlimited  money  making  opportunity.  We  have  to  find  a  way   to  use  these  new  technologies  to  help  us  to  assure  and   increase  our  well-­‐being.     ENoLL  5wave  Launch   Well-­‐being  LL   Budapest,  16.05.2011  –   2  
  • 3. Planned  iniKaKves   •  The  Well-­‐being  LL  operates  in  the  InnovaKon  Lodge,  which  is   located  on  the  high  street  of  Nagykovácsi     •  The  methodology  of  running  InnovaKon  Lodge  is  Living  Lab   •  People    are  in  the  main  focus  and  the  maintenance  of  their   well-­‐being,  so  the  importance  of  maternal  issues  such  as   economic  growth  and  state-­‐of  the  art  infrastructure  are  only   secondary.   •   The  vast  majority  of  the  programs  and  services  have  been   developed  in  internaKonal  collaboraKons  and  as  part  of  the   Life  Long  Learning  (LLL)  Program.     ENoLL  5wave  Launch   Well-­‐being  LL   Budapest,  16.05.2011  –   3  
  • 4. Living  Lab  Partnership   •  Owners  and  investors:  TREbAG  Property-­‐  and   Project  management  Ltd  and  NET-­‐MEX   InnovaKon  and  Training  Ltd  (small   companies).   •  Partners  and  users:  Municipality  of   Nagykovacsi,  Sub-­‐region  Council  of  Pilis,  local   and  sub-­‐regional  insKtuKons,  civil   organizaKons,  SMEs  and  local  ciKzens.   ENoLL  5wave  Launch   Well-­‐being  LL   Budapest,  16.05.2011  –   4  
  • 5. Added  value  /  expected  results   We  believe  that  by  removing  the  barriers  from  the  local   people  to  get  free  access  to  our  state  of  the  art   faciliKes,  in  addiKon  to  the  opportunity  to  meet  with   highly  skilled,  talented  professionals  will  facilitate   their  involvement  in  the  everyday  life  of  the  Well-­‐ being  Living  Lab.  In  addiKon,  our  newly  developed   ideas/programs  and  services  will  undoubtedly   benefit  from  the  presence  of  the  end-­‐users  in  the   WBLL  from  the  very  early  stages  of  its  operaKon.   ENoLL  5wave  Launch   Well-­‐being  LL   Budapest,  16.05.2011  –   5  
  • 6. Decision  making  process   ENoLL  5wave  Launch   Well-­‐being  LL   Budapest,  16.05.2011  –   6  
  • 7. Sustainibility   Be  secured  by  mulKple  sources,  such  as  various  EU  and   naKonal  grants.  The  operaKon  of  WBLL  will  provide   important  connecKons  and  innovaKve  markeKng   strategies  for  the  founding  companies  of  WBLL,  thus   the  financial  status  of  these  firms  will  be  further   improved.  However,  the  catalyser  status  of  WBLL  will   not  only  be  beneficial  for  the  two  founding  firms,  but   will  also  feedback  into  its  own  successful   operaKon.     ENoLL  5wave  Launch   Well-­‐being  LL   Budapest,  16.05.2011  –   7  
  • 8. Living  Lab  AcKviKes   ENoLL  5wave  Launch   Well-­‐being    LL   Budapest,  16.05.2011  –   8  
  • 9. ParKcipaKon  in  ENoLL   •  We  plan  to  apply  for  EffecKve  Membership  in   2013.   •  We  are  interested  in  parKcipaKng  in  the   following  themaKc  subgroups:   –  Well  being  and  Health,   –  Social  InnovaKon,  Social  Inclusion,   –  CreaKve  Media,  User  driven  contents,  Social   Networks,  Web  2.0.   ENoLL  5wave  Launch   Well-­‐being  LL   Budapest,  16.05.2011  –   9  
  • 10. Services  to  offer     Our  main  service  packages:   •  For  youth:  carrier  management  and  healthy  life  style   •  For  families:  sport,  entertainment  and  community   programs   •  For  SMEs:  creaKng  and  managing  small  companies   •  For  elder  people:  physical  and  mental  health   prevenKon   •  For  insKtuKons  and  enterprises:  creaKng  and   running  Living  Labs   ENoLL  5wave  Launch   Well-­‐being  LL   Budapest,  16.05.2011  –   10  
  • 11.   Mid-­‐long  term  objecKves  and  plans   •  Start  up  of  our  open  innovaKon  portal  using  the  results  of   OpenInn  (our  research  project  in  the  area  of  open  innovaKon)   and  other  LL  related  projects,   •  IntegraKon  of  our  innovaKon  portal  with  the  most  commonly   used  social  networking  sites  (such  as  Facebook  and  LinkedIn),   •  Development  and  applicaKon  of  lifelong  learning  materials,   •  Further  improving  our  markeKng  methods  to  involve  more   and  more  end-­‐users  and  actors  in  our  well  being  living  lab.   ENoLL  5wave  Launch   <Your  Living  Lab  short  name>   Budapest,  16.05.2011  –   11  
  • 12. Contact   –  2094  Nagykovácsi,  Kossuth  L.  20.   Hungary   –  www.trebag.hu   •  Mr  Peter  Kövesd   –  manager   –  peter.kovesd@trebag.hu   –  Telephon:  +3626  555  221   –  Fax:  +3626  555  222   ENoLL  5wave  Launch   <Your  Living  Lab  short  name>   Budapest,  16.05.2011  –    12