IST Pre-Conference on Living Labs in Gaborone (Botswana) May 10th 2011

1. Gaborone, May 10th 2011
Pre-IST Africa Living Lab workshop
AMSTERDAM SMART CITY IS MEDEGEFINANCIERD MET STEUN
VAN HET EUROPEES FONDS VOOR REGIONALE ONTWIKKELING
VAN DE EUROPESE COMMISSIE

5. Amsterdam
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6. City in Energy
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7. City in Activity
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8. Amsterdam Smart City
Amsterdam Smart City
Amsterdam Smart City is a unique collaboration between the inhabitants of
Amsterdam, businesses and governments in order to illustrate how energy can
be saved, now and in the future
Collective effort Tech push / demand pull Economic viability
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9. Solution Focus Areas
Solution – Focus Areas
ASC reduces emissions by focusing on Sustainable Living, Working, Transport and
Municipality enabled by Smart Grid technology
Project Initiation
The city of Amsterdam and grid operator Alliander have designed and initiated a program to support the
climate and social-economical goals
CO2 emission Amsterdam Focus areas ASC
Amsterdam Smart City
Traffic and transport Innovative Partnerships Behavioral Change (ASC) focuses on four
Companies areas that correspond with
Households the largest sources of
6.348
Sustainable Sustainable Sustainable Sustainable
CO2 emission in the city
4.940
25% Living Working Mobility Public The municipality is treated
Space
4.142 separately because its
33% large potential and the
34% 40% - 40%
ambitious climate goals
2.485
30%
33% All four focus areas are
enabled by smart grids
35%
37% 34% and smart meters
Smart Grid technology: enabler
1990 2006 2025 2025
est. goal
CO2 emission in kton/yr
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10. AMSTERDAM SMART CITY
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11. Key Challenge 1: Multiple Stakeholders
Elderly Homes Data
Industry
Car Manufacturing Retail
Knowledge
Logistics
Culture Government
Entrepreneurs
Housing
International collaboration
Agencies
Education
Energy
Communicatio Water
ns Finance
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12. Partners Amsterdam Smart City
Founding Partners
City of Amsterdam Utilities & Infrastructure Universities & Knowledge institutions
Techno starters Living , Offices & Buildings Network platforms
Consultancy Technology & Communications Various

13. Statement: Developing Smart Cities is an Art
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14. Start with a fixed roadmap… or
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15. Key Challenge 2: How to involve users?
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16. Statement: It is more than Awareness
NOT
Awareness Act
MORE LIKE
Willingess to Willingness to
Start Awareness Options Act
Change Act on Options
Insight CO2 Effort
Sense of Urge Euro’s Benefits
Knowledge Autonomy Incentives
Convenience Regulations
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17. Key Challenge 3: Find the proper Business Case
Statement:
The Value Case is
tremendous!
. But some will loose some and some will gain a lot
Effort
Impact
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18. Overview of projects
The City of Amsterdam, its inhabitants and business are involved in the
following projects (more to follow)
Sustainable Living Sustainable Mobility
• West Orange • Ship to Grid
• Geuzenveld • “Moet je Watt”
• E-management in Haarlem
• “Onze Energie”
Sustainable Public Space
• Sustainable Working
• ITO Tower • Climate Street
• Monumental Buildings • Smart Schools
• Employee Contest • ZonSpot
• Smart Swimming AMSTERDAM SMART CITY 18

19. Sustainable Public Space: Climate Street
The Climate Street pilot is a holistic concept for urban shopping streets, targeting all
aspects: hardware in the public space, logistics in the street and the interiors of shop/bar/
restaurants
Project description
• Initiated by 140 SME’s
• 46 ambassadors
• Focus on energy saving & behavior
• Collective effort & individual approach combined
Initiatives
• Centralized logistics
• Sustainable waste collection
• Dimming public lighting
• Sustainable street furniture
• Energy scans
• Smart meter & Energy feedback displays
• Smart plugs
Results
• Baseline measurement CO2 and NO2
• > 50% sustainable waste collection
• First entrepreneurs provided with smart plugs
• Clustered delivery by electrical truck
• Dimming street lighting: 10% energy saving
• 40 smart meters & 23 energy displays enrolled
• 38 energy scans & personal feedback
• Awareness program

20. Sustainable Living: West Orange
In the West Orange project, 500 in-home energy-feedback displays will be connected to a
smart meter and control of the central heating
Energy Management Test (Display)
• Direct meaningful feedback
• Consumers ‘target themselves’ (previous year
as baseline)
• Stand alone, wireless touch screen, connected
to internet & smart meter
Outcome - factual
• Expected average savings: power 9% & gas
14%
Outcome - behavioral
• More efficient use of household devices
• Switching off & lowering heating
• Substitution of household devices

21. This Means a new approach
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22. Smart Work Centers
From 1 to 99 locations in the Netherlands
From Proof of Concept to Network
Massive personal car travels
substituted through the chain of SWCs

23. Results
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24. Context
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25. Opportunities & Challenges for a Smart City
Opportunities Challenges
• Attractiveness of the City • Resources & Financing
• Increase Quality of Life • Stakeholder management
• Creation of sustainable
region: Economic benefits • Standardisation
• Scale to act and implement • The right customer
• Lower costs of Maintenance approach
• Global Growth
• Cooperation takes time
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26. So what did we do?
Collaboration Innovation Proof of Concept <CO2 >€
Living
Work
Mobility
Public Space
Data
Energygeneration
Learning
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27. Vernieuwde site Visit: www.amsterdamsmartcity.com
Tekst
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28. Smarter Energy Usage & CO2 reduction
Government, Businesses & Inhabitants
Obtain Experience & Share Knowledge
Metropolitan Area of Amsterdam
Start small, scale fast
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