Innovative Tourism in Cyprus, Jesse Marsh, ENoLL FAO Workshop 25-26. January 2011

1. TLL
KYPROS
Innova've
Tourism
in
Cyprus
Innova&ve
Tourism
in
Cyprus
Innova&ng
4
Jesse
Marsh
Development
ANETEL:
Larnaca
District
Development
Agency
Rome
26
January
2011
jesse@atelier.it
1

2. TLL TLL
Kypros
KYPROS
• ANETEL,
Local
authori&es,
enterprises,
associa&ons,
technology
SMEs,
etc.
etc.
• Ac&vi&es
in
technology-­‐related
pilots
Innova&ve
Tourism
MED/SEE:
MedLab,
SMILIES…
in
Cyprus
Innova&ng
4
CIP:
PARTERRE…
Development
Rome
EARDF
LEADER…
26
January
2011
Na&onal
and
Regional
programmes
2

3. TLL TLL-­‐Kypros
structure
KYPROS
FUTURE
INTERNET LarnacaLab Scenarios
LEVEL
EU
PROJECT MedLab SMILIES PARTERRE
LEVEL
WEB 2.0
COLLABORATION ForumLarnaca Social Network
Innova&ve
Tourism
LEVEL
in
Cyprus
STAKEHOLDER
Innova&ng
4
COMMUNITY ICT SMEs, Associations, Municipalities, etc.
Development
LEVEL
Rome
26
January
2011
3

4. TLL MedLab
Pilots
KYPROS
RCM
LDA
UIP
LAZ
IM
I2BC
TRG
SIC
Inno-­‐SME
Rural
Dev
Coastal
Innova&ve
Tourism
in
Cyprus
Planning
Innova&ng
4
Development
Tourism
Rome
26
January
2011
4

5. TLL Tourism
Living
Lab
KYPROS
• What
should
a
Tourism
Living
Lab
do?
• Policy
objec&ves
Lead
to
more
sustainable
tourism
Reinforce
local
community,
highlight
culture
• ICT
PlaVorms
and
services
Maximum
geographical
(and
marine)
coverage
Innova&ve
Tourism
in
Cyprus
Allow
maximum
local
involvement
(digital
divide)
Innova&ng
4
Development
• Governance
issues
Rome
LDA
as
facilitator:
users
are
local
establishments
26
January
2011
and
tourists
5
Network
where
possible
with
other
experiments

6. TLL Community
KYPROS
• Stakeholder
partnerships
built
up
from
previous
INTERREG
projects
Restaurant
owners,
hoteliers,
rental
agencies…
Associa&ons,
local
councils,
agencies…
Ar&sans,
fishermen,
farmers…
• Thema&c
areas
iden&fied
Natural
resources
Innova&ve
Tourism
in
Cyprus
Fishing
Innova&ng
4
Locust
bean
industry
Development
Windmills
Rome
26
January
2011
Mountain
villages
6
Religious
sites

7. TLL Three
experiments
KYPROS
• Co-­‐design
of
tourism
services
involving
community
and
tourists
• «Angels
for
Travellers»
web-­‐based
service
invented
in
Naples
• Last-­‐minute
organisa&on
of
rela&onal
tourism
offers
(meal,
tour,
hospitality)
Innova&ve
Tourism
in
Cyprus
Innova&ng
4
Development
Rome
26
January
2011
7

8. TLL Co-­‐design
experiment
KYPROS
• Involve
tourists
in
co-­‐designing
new
tourism
products
• Poten&al,
current
or
past
visitors
launch
ideas
in
ForumLarnaca
social
network
• One
or
more
local
actors
accept
idea
and
ini&ate
co-­‐design
project
Innova&ve
Tourism
• Other
tourists
(pre-­‐
during
or
post-­‐trip)
in
Cyprus
and
local
actors
can
join
co-­‐design
group
Innova&ng
4
Development
• Par&cipa&ng
tourists
get
free
service
on
Rome
26
January
2011
arrival
to
test
and
evaluate
8

9. TLL ForumLarnaca
KYPROS
Innova&ve
Tourism
in
Cyprus
Innova&ng
4
Development
Rome
26
January
2011
9

10. TLL Angels
experiment
KYPROS
• Kublai
project
“Angeli
per
viaggiatori”
hhp://progehokublai.ning.com/group/
angelidinapoli
• Local
inhabitants
interested
in
accompanying
tourists,
showing
them
lesser-­‐known
monuments,
ac&vi&es
of
daily
life,
etc.
Innova&ve
Tourism
• Visitors
and
Angels
publish
“profiles”
–
e.g.
in
Cyprus
interested
in
nature,
culture
or
sea
–
to
Innova&ng
4
Development
match
aktudes
and
points
of
interest
Rome
• Inter-­‐cultural
learning
promo&ng
26
January
2011
development
and
pride
of
place
“seeing
your
10
own
culture
through
the
eyes
of
strangers”

11. TLL angeliperviaggiatori.com
KYPROS
Innova&ve
Tourism
in
Cyprus
Innova&ng
4
Development
Rome
26
January
2011
11

12. TLL Last-­‐minute
experiment
KYPROS
• Tourism
services
not
available
on
a
regular
basis:
meal
at
a
home,
art
exhibit
opening,
concert
or
performance,
fishing
trip…
• Tourists
subscribe
according
to
category
with
mobile
phone
number
Innova&ve
Tourism
in
Cyprus
• Network
detects
tourist’s
loca&on,
sends
Innova&ng
4
SMS
alerts
of
up-­‐coming
services
Development
Rome
• Tourists
confirm
via
SMS,
service
26
January
2011
organisers
are
informed
via
SMS
12

13. TLL Exploro.cy
KYPROS
Innova&ve
Tourism
in
Cyprus
Innova&ng
4
Development
Rome
26
January
2011
13

14. TLL LarnacaLab
scenario
KYPROS
• Long-­‐term
view:
Larnaca
as
a
Living
Lab
• Evalua&on
of
scaling-­‐up
poten&al
of
pilot
scenarios
• Investment
ahrac&veness
for
ICT
sector
• Example
hypothesis:
free
zone
for
radio
frequencies
Innova&ve
Tourism
in
Cyprus
• Evalua&on
of
impact
on
sustainable
Innova&ng
4
Development
development
for
Larnaca
District
Rome
26
January
2011
14

15. TLL Strategic
Mapping
KYPROS
MEDLAB
FOCUSED
SMILIES
SMEs
Green
economy
STRATEGIC
PARTERRE
SCOPE
Innova&ve
Tourism
in
Cyprus
ICT
Lifestyles
Innova&ng
4
Development
PERIPHERIA
Rome
GENERIC
26
January
2011
TECHNICAL
INNOVATION
SOCIAL
15
FOCUS

16. TLL
KYPROS
Thank
you
for
your
aQen'on
Innova&ve
Tourism
Jesse
Marsh
in
Cyprus
ANETEL
Innova&ng
4
Development
Larnaca
District
Development
Agency
Rome
26
January
2011
jesse@atelier.it
16