@User Driven Open Ecosystems go really Local, in Mechelen (Belgium) 22nd - 23rd, 2012

1. "From
local
Living
Lab
to
European
MVNO
Business"

2. The
biggest
living
lab
in
the
world
(2004)

3. Flanders
6
x
€
300.000
=
€
1.800.000
+
€
1.800.000

4. Research
Mobile
ApplicaNon
Build
a
Wireless
City
+
2.000
test
users
with
>
500
hotspots

5. Biggest
success
Alfa
community
of
i-­‐City
200
users
did
receive
a
very
small
budget
and
technical
support
for
their
dream
applicaNon
A
lot
of
the
alfa’s
did
became
an
employee
of
one
of
the
founding
companies
of
i-­‐City.

6. i-­‐City
2006
(before
Apple)
hWp://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded

7. Lessons
learned
• CommunicaNon
is
key
• Hands
on
versus
academic
approach
• Unpredictable
• MulNdisciplinary
approach
works
• Don’t
be
afraid
to
fail
• Bringing
people
into
one
project
leads
to
new
businesses
• Partnerships

8. Spin-­‐offs

9. Our
spin-­‐off

10. Our
spin-­‐off
i-­‐City
moved
to
IBBT
(ilab.o)

11. What
did
we
take
from
the
lab
• Good
people
• Partnerships
• The
conversaNon
approach
with
new
tools
like
TwiWer
and
Facebook
• Discussion
with
focus
groups
• Trial
and
error
• ConNnuous
innovaNon
• Build,
test,
break,
rebuild,
test,
…

12. Example
1
Did
start
as
a
mini
lab
for
KPN
We
build
our
website
with
3
ex-­‐alfa’s
We
sNll
organize
focus
groups
We
found
our
first
test
user
over
twiWer

13. Growth
Mobile
Vikings
120,000
100,000
80,000
60,000
40,000
20,000
0

14. Example
2
Build
with
the
community
Open
API’s
for
developers
Test
groups
of
users
Test
groups
of
merchants
Build,
test,
break,
rebuild,
test,
…

15. Result
in
one
week
>
24.000
Spots
made
by
Mobile
Vikings

16. Products
Maybe
?
Viking
TV
Viking
Media
Viking
Gaming

17. Plans
+
Viking
Research
?

18. European
Plans
• Poland
• Germany
• Netherlands
• ???

19. European
Plans
• Poland
• Germany
• Netherlands
• ???
Same
approach
build,
test,
rebuild,
test
…

20. Next
big
step
• Strong
idenNty
management
• Layers

21. Next
big
step
• Strong
idenNty
management
• Layers
For
this
we
will
need
partners
Academic
Partners
Governement
Business
Partners

22. Thank
you
TwiWer
:
@flaorank