The Open Data Center Alliance is an independent IT consortium led by global organizations who have come together to provide a unified vision for long-term data center and cloud infrastructure requirements through development of a vendor-agnostic Open Data Center Usage Models and industry collaborations on cloud standards development. Intel Corporation serves as Technical Advisor to the Alliance at the direction of the Steering Committee. Open Data Center Alliance members have committed to the Open Data Center Alliance Usage Model to help guide their data center planning and purchasing decisions. Membership information is available at www.opendatacenteralliance.org

1. OPEN DATA CENTER ALLIANCE
DELIVERING CUSTOMER
REQUIREMENTS FOR THE CLOUD

2. ALLIANCE: AMAZING PROGRESS IN 7 MONTHS
October 2010 Today
Establishment of 1st user- Release of the 1st
driven organization for user-driven requirements
cloud requirements for the cloud
70 IT leaders joined by 4X members representing
p g
technical advisor Intel >$100B annual IT spend
New collaborations: 4
N ll b ti
Collaboration intent with
organizations and 4 initial
the industry
solutions providers
p

3. INITIAL ALLIANCE PUBLICATIONS RELEASED
First documented customer
requirements for cloud
Eight Open Data Center Usage
Models
Target the most urgent issues
gating cloud adoption today
Accelerate cloud investment
through collective member use

4. >280 GLOBAL IT LEADERS: 4X GROWTH
Steering Committee
g
Walt Disney
Corp.
Contributing Members
AT&T
Adopter Members
AIMS Data BearingIr Beijing China Power
Abiquo Centre eland Ltd Information
SDN BHD Technology Co., Ltd.
China Cloud eCareme
C4 Ceske Technologies,
Advanced Capitolin Radiokomunikac
Telecom Soft Inc.
Solutions e LLP e
Corporatio
n Himes
Getronics Associate
NL BV s Ltd
iWeb MCH
Talisman
Energy
Solid
Pass
Intel serves as Technical Advisor to the Alliance

5. ACCELERATING CLOUD ADOPTION
ACCELERATE SAVING
$50B $25B
OF CLOUD IN TOTAL
SERVICES1 ANNUAL
IT SPEND WITHIN
5 YEARS2
1: Source: Projections based on IDC Cloud Services Forecast, May 2010. Assumes a 25% acceleration in cloud
services from IDC estimate between 2010 and 2015
2: Source: Estimated 15% reduction in operational costs based on Bain’s $142B annual spending estimates.

6. ESTABLISHING A VISION FOR CLOUD COMPUTING
Drive new levels of IT agility through delivery of unified
customer requirements for cloud computing enabling
secure federation of cloud services, automation of IT
infrastructure, common management and policy for data
g p y
center resources, and transparency in cloud service
capability and metrics.

7. OPEN DATA CENTER USAGE MODEL OVERVIEW
SECURE COMMON MGMT
AUTOMATION TRANSPARENCY
FEDERATION AND POLICY
Provider VM Regulatory Service Catalog
Assurance Interoperability Framework Compare service
Industry standard Standard, Guide industry in features & price
provider security interoperable VM requirements & across providers
p
tiers: bronze- deployment & compliance
platinum management management best Standard Unit of
practices Measurement
Compliance IO Control Standardized cloud
Monitoring Extend QoS performance
Transparent guarantees from comparison
oversight of system to network
provider security Carbon Footprint
Cloud services
become “CO2
aware”
The Alliance endorses immediate use to guide
member planning and purchasing decisions

8. SECURE FEDERATION OF CLOUD SERVICES
Challenge: Lack of consistent cloud security service levels
and inability to easily manage compliance
Provider Security Security Compliance
Assurance: Monitoring:
Definition f t d di d bronze
D fi iti of standardized b Real time monitoring of cloud service
R l ti it i f l d i
through platinum security tiers security compliance
Impact: Acceleration of cloud adoption through
consistency of security regulations and SLAs and
expansion of “cloud ready” applications.

9. CLOUD INFRASTRUCTURE AUTOMATION
Challenge: Need for scalable cloud services that manage
cost and efficiency via automated control of SLAs
VM Interoperability: IO Control:
Defines requirement for common Establishes requirement for customer
management interface across all control of bandwidth allocation per VM
t l f b d idth ll ti
hypervisors ensuring QoS
Impact: Increases efficiency of system use, extends
p
policy based infrastructure management
y g

10. COMMON MANAGEMENT AND POLICY OF
CLOUD RESOURCES
Challenge: Lack of common, simplified management
model across cloud services, infrastructure and providers
Regulatory Framework:
Establishes a baseline of regulatory
agencies engaged on articulating
cloud service regulations
.
Impact: Lays a foundation for policy management to be
enhanced with further publications.
1: Source: KPMG 2010 Cloud Computing Survey

11. TRANSPARENCY OF CLOUD SERVICE OFFERINGS
Challenge: Lack of consistent, standard framework for
comparison of cloud services, pricing and performance
Service Catalog: Standard Units Carbon
Requires standard of Measure: Footprint:
framework for cloud Defines framework for Requires standard
q
service comparison standards cloud service provider
. capability metrics reporting of cloud
carbon production.
Impact: Establishes standard interfaces for cloud service
market

12. DRIVING ADOPTION WITH INDUSTRY
INDUSTRY
SOLUTIONS
STANDARDS
PROVIDERS
ORGS
Specifications Requirements Cloud Solution
& Standards & Usage Models Delivery

13. NEW INDUSTRY COLLABORATION
CSA
Drive standards definitions for security requirements with CSA
DMTF
Define IT infrastructure management requirements with DMTF
OASIS
Drive standards for service transparency with OASIS
ECLC
Advance the description of cloud services features with ECLC

14. INDUSTRY LEADER ENGAGEMENT
"Working with the ODCA, an impressive group of global end user companies, is
"W ki i h h ODCA i i f l b l d i i
part of EMC¹s strategy to accelerate customers¹ journey to the cloud so they can
achieve business agility and efficiency. EMC is excited to be one of the Solution
Provider members collaborating with the Alliance to meet the requirements
Provider members collaborating with the Alliance to meet the requirements
outlined in its first usage models for deploying flexible, hybrid cloud solutions.“
~Doc D'Errico, EMC's Vice President, EMC Solutions Group.

15. LOOKING FORWARD
18 months:
Initial Deployments
I iti l D l t
Today:
Usage Model
Release
6 months:
Initial Industry
Roadmap Integration

16. THE TIME IS NOW
All usage models available at
www.opendatacenteralliance.org
Use usage models for p
g product development and
p
deployment planning
Join now to shape the future of cloud computing

17. BACKUP