Outsourcing social media marketing provides businesses several key benefits: 1) It provides access to talented social media experts who can help the brand succeed online through high-quality content, engagement strategies, and understanding consumer behavior. 2) It saves business owners significant time otherwise spent managing multiple social media profiles and developing strategies. Outsourced experts can handle all social media tasks. 3) Outsourcing is more cost-effective than building an in-house social media department, allowing businesses especially startups and small businesses to benefit from social media marketing without large expenses.

1. Why would I
outsource
social media marketing?

2. Social media at a glance
The social web is the current iteration of the Internet.
As Web 2.0, it has progressed from the
traditional static pages to today's more
interactive blogs and social media sites.
The social web's dynamic platform enables users from all over the world to
communicate and collaborate in real-time.

3. Social media: A closer look
Social media thrives on
connections and
interactions online—

4. Social media: A closer look
—from teenagers commenting on cat videos on YouTube …

5. Social media: A closer look
… to companies asking their
customers for new product ideas
over Twitter.

6. Social media: A closer look
Social media takes many forms.
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•
•
•
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Blogs
Microblogs
Social networking sites
Wikis
Podcasts
Videos sharing sites
Photo sharing sites

7. Social media: A closer look
Here are some of today’s most popular social media sites…

8. Social media for businesses
Companies use
these social
media sites to
promote their
business and sell
their products.

9. Social media for businesses
Here are some of the biggest companies successfully using
social media to grow their business.

10. The challenge:
Marketing your brand on the
social web can be tedious.
You'll need the time and
resources to monitor your
company's conversations
create and broadcast your
messages develop
strategies, and keep tabs
on what people are saying
about your brand.

11. The challenge:
How can a company manage its social media
marketing campaigns?

12. How can a company manage its social media marketing campaign?
To manage your brand on the
social web, you can build a
social media marketing
department.
This means hiring the best
social media experts,
getting the needed
equipment, spending
hours planning strategies,
and investing a sizable
amount on putting these
campaigns into motion.

13. How can a company manage its social media marketing campaign?
Or you can
outsource.

14. Why would I outsource
social media marketing?

15. Social media marketing can definitely help
drive your business to succeed...

16. …but it's so much more than just posting
status updates.

17. Outsourcing can offer your
company countless benefits,
including:

18. Why outsource social media marketing?
Access to
talented social
media experts
Many people can claim to be
social media specialists, but not all
of them can actually help your
brand succeed

19. Access to talented social media experts
Your brand needs social
media marketers that
have sufficient online
marketing and brand
management
experience.
They'll also need to have
an insight into consumer
behavior and always on
the pulse of the latest
Internet trends.

20. Access to talented social media experts
A reliable outsourcing
company can easily
provide you with a
social media
consultant or even a
group of social media
specialists.
It can also provide you
with a graphic artist,
writers, or web/mobile
developers for your
brand's campaigns.

21. Access to talented social media experts
Outsourced social media
specialists can take care of
your brand, ensuring high
quality social media
content, and consistent
engagements.
They can also help
you outline strategies
to enhance your
relationship with your
existing consumers,
and grow your
customer base by
reaching out to
untapped markets.

22. Why outsource social media marketing?
Time
Social media marketing may seem
easy at the onset, but it's time
consuming.

23. Time
According to studies, it takes
up to 32 hours per month to
manage just a single social
media platform.*
Now just imagine how long it can
take if you've expanded your brand's
presence to a LOT of social media
sites.
*Forbes- Should You Outsource Social Media Or Do It Yourself?, http://onforb.es/15ml0AP

24. Time
Social media marketers are also
commonly responsible for:
• Creating a stream of content for your
blogs
• Constantly monitoring what people
are saying about your brand
• Supervising and updating your
multiple social media profiles
• Responding to customer questions and
comments online
• Developing strategies to promote your
brand and its products
• Measuring progress and determining
strategies' effectiveness
• Re-aligning strategies to improve social
media processes
• Organizing events and promotions to
engage with consumers

25. Time
It's common for companies to
delegate social media tasks to
the advertising or marketing
departments.
However, given all their tasks, not
everyone has the time to fulfill all
their social media
responsibilities.

26. Time
Delegating your social media needs to
a truly capable outsourcing company
takes this arduous load off your
business.
You don't have to worry
about who's manning your Twitter
conversations 24/7, if your
WordPress blogs have
new content, or if your Pinterest
boards are updated with photos
of your new products.
The social media specialists from your
outsourcing service provider will take
care of all of these for you.

27. Why outsource social media marketing?
It’s cost-effective
Getting into social media
marketing can be a costly
endeavor.

28. You'll need to spend on:
• Office space for your social
media team
• Computers and other necessary
peripherals
• Hardware maintenance and
electricity
• The purchase or subscription to
relevant applications like analytics
tools, and photo and video editors
• Hiring social media specialists
(including monthly salaries, and
benefits per worker)
Of course, you'll also
need to set aside
considerable amounts
for when your business
starts implementing
strategies.

29. Though many businesses see social
media marketing as a vital component
of their marketing strategies, many
companies may easily dismiss it as an
additional cost they simply don't want.
Some may even
deem it unnecessary,
thinking that it
would only drain
their funds.

30. It’s cost-effective
But with
outsourcing, managin
g your social media
profiles and running
campaigns doesn't
have to be very
expensive.
This makes
outsourcing a perfect
option for startups,
enterprises, and small
businesses with
limited budgets.

31. It’s cost-effective
For a fraction of the costs of
keeping an in-house
department, outsourced service
providers can provide you social
media specialists who will
diligently care for your brand's
online reputation and keep a
healthy relationship with your
consumers.

32. Why would I outsource
social media marketing?
Outsourcing social media
marketing can minimize the costs
of running a brand's campaign
online, and provide the talented
experts to manage your brand's
marketing online.
All these can help you cultivate a
positive relationship with your
customers, and give your brand a
competitive edge.

33. Learn more about outsourcing!
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