6. ПЛАН
• Lean start-up.
• Рынок и тренды. Маркетинговый анализ
• Генерация и оценка идей
• Презентация проекта. Elevator pitch.
• Разработка бизнес-модели.
• Прототипирование и тестирование
• Управление разработкой, командная работа
• Управление рисками
• Внедрение, управление изменениями
9. WTF =
WIKIPEDIA TO FOOLS
Lean Startup is a concept coined (and trademarked) by Eric Ries. Ries writes that lean startups are born out of the following three
trends:
use of free and open source software,
application of agile software development methods, and
ferocious customer-centric rapid iteration, as exemplified by the Customer Development process[1].
Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to
evolve them much faster than via more traditional software engineering practices, such as the Waterfall model. It is not uncommon to
see Lean Startups release new code to production multiple times a day[2], often using a practice known as Continuous Deployment[3].
According to the New York Times, "The term 'lean start-up' was coined by Mr. Ries, 31, an engineer, entrepreneur and blogger. His
inspiration, he says, was the lean manufacturing process, fine-tuned in Japanese factories decades ago and focused on eliminating any
work or investment that doesn’t produce value for customers." [4]
Lean Startup is sometimes described as Lean Thinking applied to the entrepreneurial process[5]. A central tenet of Lean Thinking is to
reduce waste. Lean Startup processes reduce waste by increasing the frequency of contact with real customers, therefore testing and
avoiding incorrect market assumptions as early as possible[6]. This approach attempts to improve on historical entrepreneurial tactics by
reducing the work required to assess assumptions about the market, and to decrease the time it takes a business to find market
traction. This is referred to as Minimum Viable Product.
In The Entrepreneur's Guide to Customer Development, Brant Cooper and Patrick Vlaskovits add a fourth element, and that is the use
of powerful, low-cost and easy-to-use analytics. While some characteristics of lean startups have been practiced for years, the confluence
of these trends is a recent phenomenon and offers the potential for unprecedented "speed of iteration" or "number of learning cycles
per dollar" as business hones in on product-market fit[7].
23. Пивот
- системы безопасности
- управление проектами
- персональные компьютеры
- каталог ссылок на научные
работы
- онлайн игра
24. Пивот
- системы безопасности
- управление проектами
- персональные компьютеры
- каталог ссылок на научные
работы
- онлайн игра
- драйвера для принтеров
52. ПРИМЕР: ТОПИКИ
Идея: людям нужны темы
для разговора
Проотип: создание
кол-во
сообщений в
тематических комнат
день
Тест: сколько людей
тусуются в этих комнатах
Решение: делаем топики
53. ПРОДУКТ-
ПЛАТФОРМА-
ПРОДУКТ
• Слишком широкий функционал
• Слишком много юзкейсов
62. ПРЕЗЕНТАЦИЯ
• Идея - 10-15 слов
• Клиенты и пользователи
• Рынок и конкуренты
• Конкурентные преимущества
• Команда, компетенции, роли
• Макеты, прототип
Notas do Editor
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
We depend both on developers and advertisers\nThe more developers - the more advertisers, and vice versa\n
Google.com was the first advertising platfrom for Google AdSense\nYandex.Direct started from ads on yandex.ru\niAd had a huge start base of developers\nAdmob - bought by Google \n