Speech focusing on the next digital generation. When we talk about the future in relation to new media and technologies is always a risk: let me introduce you “The fastest human mobility history ever told”... We are the mobile, we are the media! (ECIC 2012 Speech)

1. Ugo Guidolin | Next Digital Generation

2. The fastest
human mobility
history ever told
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3. A LONG, LONG TIME AGO...
The Age Of Zero Mobility
At the beginning the
MEMORY
humans communicate
through sensory
SYMBOLS
in a multimedia language.
It was a symbiosis of myth,
ritual and symbols that
belonged only to their
EMPATHY
regional culture.
This requires a face to face
communication. No need to
move out from their territory.
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4. A LONG TIME AGO...
The Age Of Physical Mobility
The possibility of moving faster allows
humans to go into new territories.
The humans needs a universal
Abc language to communicate,
123 abstracted from his own culture
SELF SYMBOLS?
and open worldwide.
Humans and territories became
geolocalized.
The symbols became letters and
numbers. The memory became
MEMORY
written. The empathy became
individuality.
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5. LESS THAN A CENTURY AGO...
The Age Of Virtual Mobility
In any case, when the human with one
foot reached the universe, he discovered
a place where matter was moving
faster: the electric space!
No need to move out from their territory
MEDIA
EMPATHY again: just stay plugged!
MEDIA
SYMBOLS "Not since Adam has any
human known such solitude."
SELF (Michael Collins)
The whole world was
watching the moon
landing ...but him!
(250,000 miles away from the rest of
MEMORY
humanity and 65 miles away from the moon)
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6. ABOUT 10 YEARS AGO...
The Age Of Network Mobility
+ =
The media are us. We extended
our body and central nervous
system mobility.
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7. ABOUT 10 YEARS AGO...
The Age Of Network Mobility
We have extended our
organic mobility to
globalize our relationship
network to the social
MEMORY
dynamics of the original
SYMBOLS
village.
EMPATHY
Now the village is the
network and the media
are us... not the devices.
By the way... the solitude?
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8. Being Mobile
© Oogo Srl, Milano Being Mobile 8

9. VISION
Mobile is not technology!
Network space is not a
Pc, a smartphone or the
Web.
Network is where we
move, what we’re doing
and the way we do it.
It’s not as important the
device the user uses,
but the context of use.
Anyway, the devices are a cage!
© Oogo Srl, Milano Being Mobile 9

10. CONTEXTS OF USE
Network is on-desk
Laptop is a portable
You can transfer it, but its context
of use is always a comfortable
posture at a desk.
It requires smooth interaction with
input devices and heat loss.
However, the user often try to use the laptop
in uncomfortable contexts of use.
The laptop is a cage.
© Oogo Srl, Milano Being Mobile 10

11. CONTEXTS OF USE
Network is on-the-go
Smartphone is an agile
device. You can use it
with one hand.
It operates on micro-
tasks, increasing your
productivity on the move,
in real-time.
Sends e-mail, get a
direction (Gps),
syncronizes and shares
events and contacts.
© Oogo Srl, Milano Being Mobile 11

12. CONTEXTS OF USE
A micro device for macro-tasks
However, the network requires
more productivity on the move.
The smartphone also has
uncomfortable contexts of use.
The smartphone is a cage.
© Oogo Srl, Milano Being Mobile 12

13. VISION
Network is in-between
The network enters into the spaces of everyday life, it’s a natural
extension of our social life on a larger scale.
It is invisible and pervasive, as reality.
It’s liquid technology.
© Oogo Srl, Milano Being Mobile 13

14. © Oogo Srl, Milano Being Mobile | Experience a normal day in 2014 14

15. CHANGE POINT OF VIEW
We are the mobile media
ON/OFF STANDBY
VOLUME INPUT
OUTPUT
MULTITOUCH
Controls AV
HIRES
GYROSCOPE
AMBIENT
WIDESCREEN
Display Sensors LIGHT
ACCELEROMETERS
BACKLIT
Net
3G GPS WI-FI DOCK
© Oogo Srl, Milano Being Mobile 15

16. CHANGE POINT OF VIEW
Apps are our language
Productivity AV Integration
ON/OFF STANDBY
VOLUME INPUT
OUTPUT
MULTITOUCH
Controls AV
HIRES Augmented reality
GYROSCOPE
AMBIENT
WIDESCREEN
Display Sensors LIGHT
ACCELEROMETERS
BACKLIT
Net
Real Time Sync
Marketplace
3G GPS WI-FI DOCK
Networking Geolocalization
© Oogo Srl, Milano Being Mobile 16

17. CHANGE POINT OF VIEW
Social is our experience
ON/OFF STANDBY
VOLUME INPUT
OUTPUT
MULTITOUCH
Controls AV
HIRES
GYROSCOPE
AMBIENT
WIDESCREEN
Display Sensors LIGHT
ACCELEROMETERS
BACKLIT
Net
3G GPS WI-FI DOCK
© Oogo Srl, Milano Being Mobile 17

18. CHANGE POINT OF VIEW Manage and
Cloud is our memory organize your
thoughts
Manage,
organize and
share your time
and events
Awesome Note
Google Calendar
Cloud Evernote
Manage and
organize your
tasks Manage,
organize and
share your
files
To Do Task
Manager
Omni Focus
Manage,
organize, share
your thoughts with
your contacts
© Oogo Srl, Milano Being Mobile 18

19. What’s up now?
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20. MOBILE KEY TRENDS
New Mobile Experience
• Augmented Reality • Enhanced Geolocalization
Interactive reality All the things around us
• Custom Information • Mobile television
News is not a magazine Television on-the-go
• Social Mobile Networking • Mobile payments
Self-expression in real time Your smartphone is your wallet
• Network Touch Surfaces • Games, games, games!
Wearable gestural interface Cheap is more
© Oogo Srl, Milano What’s up now? 20

21. MOBILE KEY TRENDS
Augmented Reality
Interactive reality.
Using the mobile camera, GPS,
gyroscope, the accelerometer
and a data connection, the
Augmented Reality technology
combines image recognition and
restitution of the frame 3D space,
making the real world around
completely interactive.
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22. MOBILE KEY TRENDS
Custom information
News is not a magazine or a newspaper.
Apps like Flipboard or Zite are changing the way we intend
the informations reading. They collect the content of social
media and other websites and present it in magazine format,
allowing users to flip through many feeds.
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23. MOBILE KEY TRENDS
Social Mobile Networking
Self-Expression in real time
Social networking is built on the
notion of sharing: is the ultimate
vehicle of self-expression in real
time.
Mobile social networks are the
communities of the future and at
the core of any community is
connecting people with a passion
for a common interest.
© Oogo Srl, Milano What’s up now? 23

24. MOBILE KEY TRENDS
Network Touch Surfaces
Wearable gestural interfaces
The touch surfaces free
information from its confines by
seamlessly integrating it with
reality, and thus making the entire
world your computer.
Nokia
Nanotechnology
Mobile Phone
Sixth Sense Prototype - Pranav Mistry - MIT Medialab
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25. MOBILE KEY TRENDS
Enhanced Geolocalization
All the things around us
The next big trend in mobile could be the
combination of structured data around
places, objects and events that combined
with your social graph can generate a
whole new class of apps
Foursquare
Waze Jollyspot
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26. MOBILE KEY TRENDS
Mobile Television
Television on the go
An emerging whole new generation of wireless
networks - 4G, WIMAX, LTE (long term evolution) -
made the broadband mobile a reality. Padmasree
Warrior, Cisco Systems CTO, said video will
occupy an estimated 66% of mobile traffic by 2013
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27. MOBILE KEY TRENDS
Mobile Payments
Your smartphone is your wallet
Pew Research suggests that
mobile payments may replace
cash and bank cards to become
the mainstream method of
payment by 2020.
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28. APPRENDERE IN MOBILITÀ
Games, games, games!
Cheap is more
Angry Birds continues to
dominate the iOs charts two
years after its original release. A
game like Temple Run earns 7
million players on a daily basis.
Many of these games, like Fruit
Ninja, Cut The Rope, get started
on the iPhone, are quickly
spreading to other platforms
(computer, web and videogaming
consoles) and are moving into
non-interactive media (comic
books and movies).
The cheap game are able to
more easily hook players!
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