Facts and figures on the most popular social media sites of today. Points on why your business needs to be active within the social media world. Services that LAD Solutions can offer and how we can help your business grow its social network.

1. Social Media Services
LAD Solutions
5716 Alba St., Suite 203
Los Angeles, CA 90058
323.588.3034

2. In this presentation we will:
• Define Social Media and the different
types of social networks
• Explain why being active in the social
network is important for your business
• Discuss the social media services that we
offer and how we can help you

3. THE SOCIAL NETWORK
“It’s a big world, and I really like it.”
- George Saunders, The Braindead Megaphone

4. What is Social Media?
• Social media refers to interaction among
people in which they create, share,
and/or exchange information and ideas
in virtual communities and networks.
• Social Media can also be defined as "a
group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, and that allow
the creation and exchange of usergenerated content."

5. Different types of networks
The most widely used social media sites
today are:
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Facebook
Twitter
Pinterest
Google +
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LinkedIn
Tumblr
Slideshare
Youtube

6. Facebook

7. Facebook Facts
• Every 20 minutes, there are almost 2
million status updates.
• Facebook Mobile is the most downloaded
app on all smartphones.
• 95% of people in the United States have a
Facebook.
• There are over 600 million average daily
users on Facebook today.

8. Why does your business need
Facebook?
• Businesses using social media are often
found sooner on web searches such as
Google and Bing. Facebook and Twitter
are considered “social signals” that draw
attention during internet searches.
• Often social media is either free or has
very little cost for your business. Think
about that. An outlet that over half of
adults are currently utilizing may not cost
your business anything!

9. What can LAD Solutions do for
your Facebook profile?
• Engage your existing followers using
original content
• Generate new “likes” (traffic) for your
page and/or leads (potential customers)
for your business through Facebook ads
and sponsored posts
• Increase brand visibility through viral
video and photo campaigns
• And more

10. Twitter

11. Twitter Truths
• In 2012, Twitter achieved sales of $317
million.
• Twitter currently has 218 million active
monthly users.
• 135,000 Twitter accounts are registered
& 58 million tweets are tweeted…every
day!
• 24,000 searches on Twitter every
second.

12. Why your business needs Twitter
• Connecting with customers
• Branding
• Marketing
• News
• Coupon/discount offerings
• Twitter is viral
• Spy on competitors for FREE
• Increase Sales
• Brand Loyalty

13. Twitter services from LAD
Solutions
• Twitter strategy
− Long term planning on how to increase
twitter traffic
• Tweet creation, scheduling, and posting
− Never worry about character limits again.
• Trend Analysis
− We watch the web and study what your
customers are already talking about

14. Google +

15. Genuine Google +
• Google+ has very large numbers on visits
per month at 1,203 million.
• Google’s banner and image display makes
the user experience compelling,
contagious and immersive.
• Google is the 2nd largest social network on
the planet (Jan. 2013) w/ 343 million
active users

16. Why your business needs Google+
• Neat Integration – easy to share content
across all Google products
• +1 – a popularity ranking signal for SEO
• Google Authorship – an emerging SEO
ranking signal
• Google Publisher Markup – increase SEO
rankings
• Hangouts – a great way to knowledge
share or obtain feedback
• Communities – great for relationship
management, lead nurturing and authority
building

17. How we help with Google +
• Search engine optimization
− Keeping your pages on the top of Google’s
search rankings.
• Content creation
− Original graphics, memes, videos, & more.
• Google Analytics
− We study your clients’ surfing and
determine the best strategy moving
forward.

18. Pinterest

19. Proper Pinterest
• As of August 2012, Pinterest became
the 4th largest traffic source in the
world.
• 25% of Fortune Global 100 companies
have Pinterest accounts
• After Facebook and Twitter, Pinterest is
ranked as the 3rd most popular social
networking site
• 79% of Pinterest users are Women

20. Why your business needs
Pinterest
• 43% of Pinterest members agree that
they use Pinterest to associate with
brands or retailers whom they identify
with
• Pinterest represented 17.4% of social
media revenue for E-commerce sites in
April 2012, up from 1.2% in Q2 2011
• 69% of online consumers who visit
Pinterest have found an item they’ve
purchased or wanted to purchase

21. Where LAD Solutions comes in
• Original content creation
− Custom graphics created specifically for
your business to keep your customers
engaged
• Content management
− Updating/adding boards, creating new
pins, editing and updating descriptions,
links, using proper #tags, etc.
• Cross network promotion
− We’ll link your account to your twitter so
that new graphics are seen by ALL of your
clients, not just those on pinterest.

22. YouTube

23. You don’t know about YouTube?
• More than 1 billion unique users visit
YouTube each month
• Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth, and 50%
more than last year
• 100 hours of video are uploaded to
YouTube every minute
• 70% of YouTube traffic comes from
outside the US

24. Why YOU need the TUBE
• According to Nielsen, YouTube reaches
more US adults ages 18-34 than any cable
network
• More than a million advertisers using
Google ad platforms, the majority of
which are small businesses
• Youtube is the 4th most popular social
network on the planet.
• A viral video campaign can take your
business from bust to booming overnight.

25. What LAD can do for your
channel
• Basic Video creation
− Slide-show type presentations describing
your business and the services you offer
• Google Analytics
− Gain insights into who’s watching, when,
and from where.
• Advanced video campaigns
− Viral video campaigns intended to drive
traffic directly to your site, generating
leads, sales, and fans.

26. LinkedIn

27. LinkedIn Lore
• Over 200 million users worldwide
• 50 million unique visitors each week
• The average Linked In user spends 7
minutes and 22 seconds on the site.
• 1% of LinkedIn’s users are responsible for
26% of its traffic
• The network is growing by 2 members per
second

28. Why does your business need to
Link?
• Attract Business Clients
• Accelerate Go To Market Opportunities
• Generate New Leads & Fill Pipelines
• Shorter Sales Cycles
• Larger Per Deal Purchases
• Longer client life-cycles
• Get found, get deals
• Create inbound leads consistently
• Created a targeted tribe/online following

29. How LAD can Link you In
• Content creation
− Graphics, text, and more focusing on
professional projects coming out of your
firm
• Builiding of Network
− We can track down people in your
industry, both as peers and as potential
leads.
• Special offers
− Creating special deals and discounts to be
offered exclusively to your LinkedIn
community

30. Tumblr

31. Tumblr Tales
• There are currently 102 million Tumblr
blogs.
• The total number of Tumblr posts to date
is 44.6 billion.
• Tumblr had 29.2 million unique visitors
in March 2013.
• Tumblr had 6.6 billion pageviews per
month in March 2013.

32. Why your business needs Tumblr
• Between 2010 and 2011 Tumblr
experienced growth of 218%.
• Tumblr is perfect for attracting new
audiences and for interacting with others
who share similar interests.
• Tumblr encourages actual, real-world
meet-ups between its users, adding
opportunities for word of mouth about
your brand to spread.
• 35.2 percent of Tumblr visitors have a
household income greater than $100,000

33. LAD Solutions and Tumblr
• Original content creation
− Custom graphics created specifically for
your business to keep your customers
engaged
• Blog Writing
− Creative descriptions, blog posts, and
more written specifically for your business
to keep your reading audience more
engaged.
• Cross network promotion
− We’ll link your social media accounts so no
blog post goes unread.

34. Slideshare

35. Slideshare Statistics
• 60 million visits and 120 million page
views each month
• 2 million visits daily
• One of the top 150 sites on the internet.
• SlideShare is a business social platform
with hundreds of millions of visitors each
year—visitors who are searching for the
kind of relevant, business-related content
that your company can provide.

36. Why your business needs to share
slides
• Slideshare’s main demographic is B2B
users that are seeking high quality
content, particularly for business purposes
• With the right tags, you can easily attract
the customers you are seeking.
• Generate leads directly from the
presentation via a built in form when you
upgrade to Slideshare Pro
• Analytics – Find out who’s watching and
paying attention, and how to attract those
that aren’t.

37. LAD Slideshare Solutions
• Original content creation
− Eye catching graphic presentations
centered around your company and its
clients’ needs & wants
• Analytics
− We’ll study your community’s traffic and
come up with a strategy based on your
customers’ interests
• Cross network promotion
− We’ll link your social media accounts so no
presentation goes un-viewed.

38. Social Media Reputation
Monitoring
• All accounts will be monitored daily
− Number of likes, shares, retweets, +1’s,
and more will be tracked and recorded.
• Spam Removal
− We will make sure that no one is posting
unauthorized content to your networks,
keeping your pages crisp and clean. This
may include competitors in your comment
section or even your twitter account being
completely hacked.
• Audience Following
− Stay up on what’s trending with your fans.

39. Ready to expand your network?
• Call us today and let us start handling
your social media situations so you can
get back to focusing on your business.
• Call 323.588.304 or visit us at:
www.LADSolutions.com to learn more.