Telenor Pakistan launched a new branchless banking product called EasyPaisa in October 2009. EasyPaisa was launched in collaboration with Tameer Micro Finance Bank and allows customers to access financial services, billing, and remittance directly through retailers. Telenor trained retailers on using EasyPaisa and hopes it will provide a new source of income for retailers while also offering convenience to customers. The company is selectively choosing two retailers from each region to serve as merchants for EasyPaisa as it rolls out across Pakistan.

2. Billing

4. Billinng

5. RemittanceTelenor pakistan has introduced this new source of income for its retailers, which can play an essential part in the very demanding economy of Pakistan, thus also offering convenience to customers, at their doorsterp.<br />After the convention, many of the retailers have shown keen interest in adapting this trend. Because of a massive scale competition involved even here, the company has decided to select only two retailers, who will be given the merchantship, from each specific region.<br />As the service is recently introduced so the selection is still in progress and soon all other networks are also going to adapt this trend too.<br />