1. PERFECTINSTALLATIONPARTNER
If you would like more information on how we can add value to your retail
implementation project then please get in touch with a member of the team today.
We all know that the cosmetics counter is the foundation of any department store. You only need to look at
the figures. In such a highly competitive area of retail, and with recent research showing that 70% of
purchase decisions are made instore, it is imperative that you get your cosmetics merchandising campaigns
not only right but right first time. Lighting, furnishing and colour schemes all contribute to creating an
effective instore experience, but how a brand or retailer implements their point of sale will have a major
impact on how a customer spends their money.
Working with an expert retail team will pay off in the
long run as they will be able to work to strict deadlines
without cutting corners. Implementing any retail
marketing campaign requires expertise in a wide range
of different disciplines, and partnering with one
agency is a sure-fire way to ensure your entire
campaign is managed effectively.
They say that luck favours the best prepared and we
believe success is determined by those who prepare
and plan effectively. From out of town retail parks to
city centre shopping centres, the logistics and
complexity of getting kit, products and teams to the
right store at the right time to complete a job should
not be underestimated. For installations in multiple
stores across the country and indeed Europe, retailers
and brands must team up with a partner that won’t
just facilitate the installation but handle storage and
distribution too. Having robust and proven systems in
place to manage stock, ensure kit isn’t damaged and
carry out thorough quality control checks are essential
to deliver a successful instore marketing campaign.
A close partnership with an experienced retail
implementation team will allow brands and retailers to
save costs and achieve challenging targets on time and
on budget.
Wear, tear and broken fixtures do not make for an
appealing retail environment. An installers job
doesn’t just stop with the installation; a reputable
agency ensures that any continual work that is
required can be carried out quickly – ensuring that
the in store aesthetic is always looking its best.
Momentum Instore’s Retail Response service
allows retailers to instantaneously log any issues
online through its dedicated app, making fixing
installations as easy as a swipe of a screen.
Consistent:
Able to achieve and implement brand guidelines
Efficient:
They should minimise store disruption where
possible
Eye for detail:
An installation team must be able to spot the
smallest inconsistency, ensuring quality across all
work.