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The SEO Value of Social Media - Catfish Comstock

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Online Marketing Summit
Online Marketing Summit

The SEO Value of Social Media Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success. * Ray "Catfish" Comstock, Director of SEO, BusinessOnline

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The SEO Value of Social Media Ray “Catfish” Comstock August 26, 2010
Housekeeping… ,[object Object],[object Object],[object Object],1 2 3
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is This For? ,[object Object],[object Object],[object Object]
History of Search ,[object Object],[object Object],[object Object]
Convergence of Social Media and SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Social Media Affects SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real Time Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Links ,[object Object],[object Object],[object Object],[object Object]
Links (con’t) ,[object Object],[object Object],[object Object],[object Object]
Links – Evaluating Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding The Sweet Spot Strong SEO Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strong Social Value Poor Social Value Poor SEO Value
Brand Related Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Influence ,[object Object],[object Object],[object Object]
Social Search ,[object Object],[object Object],[object Object],[object Object]
Reputation Management ,[object Object],[object Object],[object Object]
Social Media Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tactics (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tactics (cont’d) ,[object Object],[object Object],[object Object],[object Object]
Social Media Tactics (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tactics (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion (con’t) ,[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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