SlideShare uma empresa Scribd logo

The Medium Is The Message OMS PDX- Scott Roth

•
•
Online Marketing Summit
Online Marketing Summit

This document discusses using email marketing plus other digital channels. Some key points made include: 1. Email should be combined with other channels like CRM, analytics, video, social media, SMS, and voice for better personalization and engagement. 2. The focus should be on serving individuals, honoring their preferences, and delivering timely, relevant content. 3. Getting the white paper on how companies are integrating email and social media can provide examples of this approach.

EducaçãoEspiritualNegócios
1 de 44
Baixar para ler offline
MEDIUM THE IS THEMESSAGE online marketing summit J U N E 2 0 0 9 SCOTT ROTH DIRECTOR, PRODUCT MARKETING sroth@exacttarget.com
THREE TAKEAWAYS 1.EMAIL ISN’T OPTIONAL 2. EMAIL IS SOCIAL. SOCIAL NEEDS EMAIL. 3. HOW TO MAXIMIZE ROI WITH “EMAIL PLUS” www. EXACTTARGETinACTION .com
WE LIVE IN CRAZY TIMES www. EXACTTARGETinACTION .com
KINGDOMS ARE CRUMBLING www. EXACTTARGETinACTION .com
FANS ARE NOW REVOLUTIONARIES www. EXACTTARGETinACTION .com
FOOD WANTS US TO WATCH MORE TELEVISION www. EXACTTARGETinACTION .com
TELEVISION WANTS US TO WATCH MORE INTERNET www. EXACTTARGETinACTION .com
UNANTICIPATED CONSEQUENCES www. EXACTTARGETinACTION .com
ADDRESSABLE VOICE - TWITTER S M S – M O B I L E E M A I L EMAIL – INSTANT MESSAGING DIRECT MAIL - TELEPHONE <1990 1995 2000 2009 TV – RADIO – PRINT – DISPLAY - OOH WEBSITE – SEARCH – ONLINE DISPLAY PAID SEARCH – LANDING PAGES -MICROSITES AFFILIATE – ONLINE VIDEO - WEBINARS BLOGS – RSS – PODCASTS – WIKIS - DOOH C O N T E X T U A L – S O C I A L – M O B Iwww.E W E BL B E H A V I O R A L – W I D G E T S – V I R T U A L EXACTTARGETinACTIONS W O R L.com D
"In a culture like ours, long accustomed to splitting and WEall things as a means of control, it is sometimes dividing NEED A HERO a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely message. to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology." technology. www. EXACTTARGETinACTION .com
EMAIL REALITY CHECK www. EXACTTARGETinACTION .com
EMAIL OFFERS THE LARGEST USER BASE (source: PEW) www. EXACTTARGETinACTION .com
EMAIL OFFERS THE HIGHEST ROI (>$45) (source: DMA) www. EXACTTARGETinACTION 13 .com
EMAIL IS NOW MUCH MORE THAN NEWSLETTERS www. EXACTTARGETinACTION 14 .com
EMAIL PLUS www. EXACTTARGETinACTION .com
EMAIL + C R M PERSONAL RESPONSE www. EXACTTARGETinACTION .com
EMAIL + CRM CUSTOMIZED PRODUCT INFORMATION www. EXACTTARGETinACTION .com
EMAIL + CRM LEAD NURTURING www. EXACTTARGETinACTION .com
EMAIL + CRM RESELLER EDUCATION www. EXACTTARGETinACTION .com
EMAIL + ANALYTICS INTELLIGENT MESSAGING www. EXACTTARGETinACTION .com
EMAIL + ANALYTICS TRIGGERED RE-MARKETING RE- www. EXACTTARGETinACTION .com
EMAIL + ANALYTICS LIVE OFFERS www. EXACTTARGETinACTION .com
EMAIL + ANALYTICS BEHAVIORAL MESSAGING www. EXACTTARGETinACTION .com
EMAIL + VIDEO ENHANCED EXPRESSION www. EXACTTARGETinACTION .com
EMAIL + VIDEO EMBEDDED VIDEO www. EXACTTARGETinACTION .com
EMAIL + SOCIAL ACTION AMPLIFIED www. EXACTTARGETinACTION .com
EMAIL + SOCIAL ORIGINAL VIRAL www. EXACTTARGETinACTION .com
EMAIL + SOCIAL BUILDING COMMUNITY www. EXACTTARGETinACTION .com
EMAIL + SOCIAL CONSUMER CONTENT
EMAIL + SOCIAL THE SOCIAL FORWARD www. EXACTTARGETinACTION .com
EMAIL + SMS MOBILE IMMEDIACY www. EXACTTARGETinACTION .com
EMAIL + SMS MOBILE CAPTURE www. EXACTTARGETinACTION .com
EMAIL + SMS MOBILE ACTION www. EXACTTARGETinACTION .com
EMAIL + VOICE PERSONAL POWER www. EXACTTARGETinACTION .com
EMAIL + VOICE EVENT REMINDERS www. EXACTTARGETinACTION .com
EMAIL + VOICE STAR- STAR-STUDDED REMINDERS www. EXACTTARGETinACTION .com
THE CONNECTING THREAD THE FAN-CENTRIC www. presents www. FANMAILMARKETING 37 .com EXACTTARGETinACTION .com
1. SERVE INDIVIDUALS THE FAN-CENTRIC www. presents www. FANMAILMARKETING 38 .com EXACTTARGETinACTION .com
2. HONOR THEIR PREFERENCES COMMUNICATION CONTENT FREQUENCY CHANNEL THE FAN-CENTRIC www. presents www. FANMAILMARKETING 39 .com EXACTTARGETinACTION .com
3. DELIVER TIMELY, RELEVANT CONTENT THAT IMPROVES THEIR LIVES THE FAN-CENTRIC www. presents www. FANMAILMARKETING 40 .com EXACTTARGETinACTION .com
SANITY IS THE MESSAGE 41
Get This New White Paper! Expanding the Reach of Email Through Social Networks • How marketers are planning to integrate email and social media programs in 2009 • Key social media observations from B2B and B2C marketers • How major companies like Powell's Books, Carmex, and TripAdvisor are using social media
TEXT NOW TO GET THE NEW WHITEPAPER! 1. OPEN A NEW TEXT MESSAGE ON YOUR CELL PHONE 2. TEXT “OMS youremail@address.com“ to 38767 E X : “ OMS s r o t h @ e x a c t t a r g e t . c o m ” 3. HIT “SEND” (note: your phone # will not be saved) www. EXACTTARGETinACTION 43 .com
EMAIL: sroth@exacttarget.com BLOG: blog.exacttarget.com www. THE FAN-CENTRIC www. FANMAILMARKETING presents EXACTTARGETinACTION 44 .com .com

Recomendados

The Medium Is The Message OMS Sea- Scott Roth
The Medium Is The Message OMS Sea- Scott RothThe Medium Is The Message OMS Sea- Scott Roth
The Medium Is The Message OMS Sea- Scott RothOnline Marketing Summit
 
HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HubSpot
 
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...Online Marketing Summit
 
Thought Leadership, Robin Tooms, Savage Brands
Thought Leadership, Robin Tooms, Savage BrandsThought Leadership, Robin Tooms, Savage Brands
Thought Leadership, Robin Tooms, Savage BrandsOnline Marketing Summit
 
Mind Of An Analyst- Jennifer Vessenmeyer
Mind Of An Analyst- Jennifer VessenmeyerMind Of An Analyst- Jennifer Vessenmeyer
Mind Of An Analyst- Jennifer VessenmeyerOnline Marketing Summit
 
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
 
Building Social Communities with a Focus on Privacy
Building Social Communities with a Focus on PrivacyBuilding Social Communities with a Focus on Privacy
Building Social Communities with a Focus on PrivacyOnline Marketing Summit
 
Opening for TFMA - Aaron Kahlow
Opening for TFMA - Aaron KahlowOpening for TFMA - Aaron Kahlow
Opening for TFMA - Aaron KahlowOnline Marketing Summit
 

Recomendados

The Medium Is The Message OMS Sea- Scott Roth
The Medium Is The Message OMS Sea- Scott RothThe Medium Is The Message OMS Sea- Scott Roth
The Medium Is The Message OMS Sea- Scott RothOnline Marketing Summit
 
HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HubSpot
 
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...Online Marketing Summit
 
Thought Leadership, Robin Tooms, Savage Brands
Thought Leadership, Robin Tooms, Savage BrandsThought Leadership, Robin Tooms, Savage Brands
Thought Leadership, Robin Tooms, Savage BrandsOnline Marketing Summit
 
Mind Of An Analyst- Jennifer Vessenmeyer
Mind Of An Analyst- Jennifer VessenmeyerMind Of An Analyst- Jennifer Vessenmeyer
Mind Of An Analyst- Jennifer VessenmeyerOnline Marketing Summit
 
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
 
Building Social Communities with a Focus on Privacy
Building Social Communities with a Focus on PrivacyBuilding Social Communities with a Focus on Privacy
Building Social Communities with a Focus on PrivacyOnline Marketing Summit
 
Opening for TFMA - Aaron Kahlow
Opening for TFMA - Aaron KahlowOpening for TFMA - Aaron Kahlow
Opening for TFMA - Aaron KahlowOnline Marketing Summit
 
Pr 2 presentation
Pr 2 presentationPr 2 presentation
Pr 2 presentationJustin Davies
 
Leveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer ExperienceLeveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer ExperienceBrian Vellmure
 
Socialnomics
SocialnomicsSocialnomics
SocialnomicsErik Qualman
 
Advertising On Twitter
Advertising On TwitterAdvertising On Twitter
Advertising On Twitterthejamesgross
 
102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 Marketing102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 MarketingJoel Book
 
Harnessing the power of connection
Harnessing the power of connectionHarnessing the power of connection
Harnessing the power of connectionBrian Vellmure
 
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09eCoast Social Media Marketing For The Channel - Part 1, 7 28 09
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09Will Gibney
 
PORTFOLIO
PORTFOLIOPORTFOLIO
PORTFOLIOSteven DaVerne
 
Banking on Social Media
Banking on Social MediaBanking on Social Media
Banking on Social MediaBrad Garland
 
The Next e-Commerce Revolution
The Next e-Commerce RevolutionThe Next e-Commerce Revolution
The Next e-Commerce RevolutionFrank Lampen
 
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
 
Be careful what your user wishes for
Be careful what your user wishes forBe careful what your user wishes for
Be careful what your user wishes forAlexander Shilman
 
Leveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureLeveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureCarlos Dominguez
 
TADA - Internet for Business
TADA - Internet for BusinessTADA - Internet for Business
TADA - Internet for Businessaussiehome.com
 
SFU Bus495 Social Media Branding
SFU Bus495 Social Media BrandingSFU Bus495 Social Media Branding
SFU Bus495 Social Media BrandingSimon Fraser University
 
Presentatie 'Hoe mijn zaak beter online bekend maken?'
Presentatie 'Hoe mijn zaak beter online bekend maken?' Presentatie 'Hoe mijn zaak beter online bekend maken?'
Presentatie 'Hoe mijn zaak beter online bekend maken?' Stefan Vermeulen
 
Social Media Branding
Social Media BrandingSocial Media Branding
Social Media BrandingDiana Chan
 
Social Integration - Sundeep Kapur
Social Integration - Sundeep KapurSocial Integration - Sundeep Kapur
Social Integration - Sundeep KapurOnline Marketing Summit
 
Reputation Management - Giliian Muessig
Reputation Management - Giliian MuessigReputation Management - Giliian Muessig
Reputation Management - Giliian MuessigOnline Marketing Summit
 
Social Media Empowering People, Empowering Business - Emma Roffey
Social Media Empowering People, Empowering Business - Emma RoffeySocial Media Empowering People, Empowering Business - Emma Roffey
Social Media Empowering People, Empowering Business - Emma RoffeyOnline Marketing Summit
 
OMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen BradyOMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen BradyOnline Marketing Summit
 
Conversion Content - Scott Brinker
Conversion Content - Scott BrinkerConversion Content - Scott Brinker
Conversion Content - Scott BrinkerOnline Marketing Summit
 

Mais conteúdo relacionado

Semelhante a The Medium Is The Message OMS PDX- Scott Roth

Leveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer ExperienceLeveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer ExperienceBrian Vellmure
 
Advertising On Twitter
Advertising On TwitterAdvertising On Twitter
Advertising On Twitterthejamesgross
 
102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 Marketing102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 MarketingJoel Book
 
Harnessing the power of connection
Harnessing the power of connectionHarnessing the power of connection
Harnessing the power of connectionBrian Vellmure
 
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09eCoast Social Media Marketing For The Channel - Part 1, 7 28 09
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09Will Gibney
 
Banking on Social Media
Banking on Social MediaBanking on Social Media
Banking on Social MediaBrad Garland
 
The Next e-Commerce Revolution
The Next e-Commerce RevolutionThe Next e-Commerce Revolution
The Next e-Commerce RevolutionFrank Lampen
 
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
 
Be careful what your user wishes for
Be careful what your user wishes forBe careful what your user wishes for
Be careful what your user wishes forAlexander Shilman
 
Leveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureLeveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureCarlos Dominguez
 
TADA - Internet for Business
TADA - Internet for BusinessTADA - Internet for Business
TADA - Internet for Businessaussiehome.com
 
Presentatie 'Hoe mijn zaak beter online bekend maken?'
Presentatie 'Hoe mijn zaak beter online bekend maken?' Presentatie 'Hoe mijn zaak beter online bekend maken?'
Presentatie 'Hoe mijn zaak beter online bekend maken?' Stefan Vermeulen
 
Social Media Branding
Social Media BrandingSocial Media Branding
Social Media BrandingDiana Chan
 

Semelhante a The Medium Is The Message OMS PDX- Scott Roth (17)

Pr 2 presentation
Pr 2 presentationPr 2 presentation
Pr 2 presentation
 
Leveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer ExperienceLeveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer Experience
 
Socialnomics
SocialnomicsSocialnomics
Socialnomics
 
Advertising On Twitter
Advertising On TwitterAdvertising On Twitter
Advertising On Twitter
 
102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 Marketing102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 Marketing
 
Harnessing the power of connection
Harnessing the power of connectionHarnessing the power of connection
Harnessing the power of connection
 
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09eCoast Social Media Marketing For The Channel - Part 1, 7 28 09
eCoast Social Media Marketing For The Channel - Part 1, 7 28 09
 
PORTFOLIO
PORTFOLIOPORTFOLIO
PORTFOLIO
 
Banking on Social Media
Banking on Social MediaBanking on Social Media
Banking on Social Media
 
The Next e-Commerce Revolution
The Next e-Commerce RevolutionThe Next e-Commerce Revolution
The Next e-Commerce Revolution
 
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
 
Be careful what your user wishes for
Be careful what your user wishes forBe careful what your user wishes for
Be careful what your user wishes for
 
Leveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the FutureLeveraging the Present, Preparing for the Future
Leveraging the Present, Preparing for the Future
 
TADA - Internet for Business
TADA - Internet for BusinessTADA - Internet for Business
TADA - Internet for Business
 
SFU Bus495 Social Media Branding
SFU Bus495 Social Media BrandingSFU Bus495 Social Media Branding
SFU Bus495 Social Media Branding
 
Presentatie 'Hoe mijn zaak beter online bekend maken?'
Presentatie 'Hoe mijn zaak beter online bekend maken?' Presentatie 'Hoe mijn zaak beter online bekend maken?'
Presentatie 'Hoe mijn zaak beter online bekend maken?'
 
Social Media Branding
Social Media BrandingSocial Media Branding
Social Media Branding
 

Mais de Online Marketing Summit

Social Media Empowering People, Empowering Business - Emma Roffey
Social Media Empowering People, Empowering Business - Emma RoffeySocial Media Empowering People, Empowering Business - Emma Roffey
Social Media Empowering People, Empowering Business - Emma RoffeyOnline Marketing Summit
 
OMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen BradyOMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen BradyOnline Marketing Summit
 
OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOnline Marketing Summit
 
The current state of email, social, and mobile integration oms at dma - al...
The current state of email, social, and mobile integration oms at dma - al...The current state of email, social, and mobile integration oms at dma - al...
The current state of email, social, and mobile integration oms at dma - al...Online Marketing Summit
 
Improving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigImproving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigOnline Marketing Summit
 
Generating New Business Leads with Corporate Blogging - Compendium
Generating New Business Leads with Corporate Blogging - CompendiumGenerating New Business Leads with Corporate Blogging - Compendium
Generating New Business Leads with Corporate Blogging - CompendiumOnline Marketing Summit
 
The SEO Value of Social Media - Catfish Comstock
The SEO Value of Social Media - Catfish ComstockThe SEO Value of Social Media - Catfish Comstock
The SEO Value of Social Media - Catfish ComstockOnline Marketing Summit
 
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
 
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...Online Marketing Summit
 
Integrated Marketing - Susan Prater, Masco Cabinetry
Integrated Marketing - Susan Prater, Masco CabinetryIntegrated Marketing - Susan Prater, Masco Cabinetry
Integrated Marketing - Susan Prater, Masco CabinetryOnline Marketing Summit
 
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanInbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanOnline Marketing Summit
 
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointBuilding a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointOnline Marketing Summit
 
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippInbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippOnline Marketing Summit
 
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveClosing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
 
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
 
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...Online Marketing Summit
 
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Marketing Summit
 

Mais de Online Marketing Summit (20)

Social Integration - Sundeep Kapur
Social Integration - Sundeep KapurSocial Integration - Sundeep Kapur
Social Integration - Sundeep Kapur
 
Reputation Management - Giliian Muessig
Reputation Management - Giliian MuessigReputation Management - Giliian Muessig
Reputation Management - Giliian Muessig
 
Social Media Empowering People, Empowering Business - Emma Roffey
Social Media Empowering People, Empowering Business - Emma RoffeySocial Media Empowering People, Empowering Business - Emma Roffey
Social Media Empowering People, Empowering Business - Emma Roffey
 
OMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen BradyOMS London PPT Accountability - Jen Brady
OMS London PPT Accountability - Jen Brady
 
Conversion Content - Scott Brinker
Conversion Content - Scott BrinkerConversion Content - Scott Brinker
Conversion Content - Scott Brinker
 
OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
 
The current state of email, social, and mobile integration oms at dma - al...
The current state of email, social, and mobile integration oms at dma - al...The current state of email, social, and mobile integration oms at dma - al...
The current state of email, social, and mobile integration oms at dma - al...
 
Improving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigImproving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian Muessig
 
Generating New Business Leads with Corporate Blogging - Compendium
Generating New Business Leads with Corporate Blogging - CompendiumGenerating New Business Leads with Corporate Blogging - Compendium
Generating New Business Leads with Corporate Blogging - Compendium
 
The SEO Value of Social Media - Catfish Comstock
The SEO Value of Social Media - Catfish ComstockThe SEO Value of Social Media - Catfish Comstock
The SEO Value of Social Media - Catfish Comstock
 
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...
 
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) b...
 
Integrated Marketing - Susan Prater, Masco Cabinetry
Integrated Marketing - Susan Prater, Masco CabinetryIntegrated Marketing - Susan Prater, Masco Cabinetry
Integrated Marketing - Susan Prater, Masco Cabinetry
 
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanInbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie Mirman
 
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointBuilding a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPoint
 
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippInbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten Knipp
 
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveClosing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
 
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...
 
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
Connecting the Dots: Integrating Emerging Channels into your Email Program - ...
 
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
 

Último

USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...Postal Advocate Inc.
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfphamnguyenenglishnb
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxChelloAnnAsuncion2
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 

Último (20)

USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 

The Medium Is The Message OMS PDX- Scott Roth