Online Marketing Summit Creating Personable Brands
•
1 like•768 views
The document is a presentation on creating a personable brand through social media. It discusses how Barack Obama built his brand online through social networks like Facebook and MySpace. It also discusses how brands can be co-opted, like how BP responded to the Gulf oil spill, and how brands can be parodied, using the example of the Twitter account "Sh*t My Dad Says." The presentation concludes with case studies and contact information for the presenter, Michael DeAloia.
![[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Online Marketing Summit Creating Personable Brands
Similar to Online Marketing Summit Creating Personable Brands (20)
More from Online Marketing Summit
More from Online Marketing Summit (20)
Recently uploaded
Recently uploaded (20)
Online Marketing Summit Creating Personable Brands
- 1. Online Marketing Summit Cleveland, OH| June 4, 2010 Creating a Personable Brand: Through Social Media Michael C. DeAloia“Tech Czar”LNE Group 1
- 3. Building a Cause – Iranian Elections
- 4. Building a You – “Tech Czar”
- 5. Co-Opting a Brand – BP Global PR
- 6. The Parody of a Brand – Sh#t My Dad Says
- 7. Case Studies2 “Flow of the Show”
- 8. June 7, 2010 3 Building a Brand -Obscure Junior Senator -African-American -Funny Name -Controversy over birthplace and Pastor -Wants to run for President?
- 9. “I’ll tell you something about Barack Obama that the media has not picked up on. He has got a very, very powerful presence on Facebook, on MySpace, on a lot of these sort of below the radar Social Networking Sites on the Internet.” -David Kravitz, Bluemassgroup.com 4 Building a Brand
- 10. June 7, 2010 5 Building a Brand
- 11. 6 Building a Brand
- 12. 6/1/2010 7 Building a Brand
- 13. 6/1/2010 8 Building a Brand
- 14. 6/1/2010 9 Building a Cause
- 15. 6/1/2010 10 Building a Cause
- 16. 6/1/2010 11 Building a Cause
- 17. 6/1/2010 12 Building a Cause
- 18. 6/1/2010 13 Building a You – “Tech Czar”
- 19. 6/1/2010 14 Building a You – “Tech Czar”
- 20. 6/1/2010 15 Building a You – “Tech Czar”
- 21. 6/1/2010 16 Building a You – “Tech Czar”
- 22. 6/1/2010 17 Building a You – “Tech Czar”
- 23. 6/1/2010 18 Building a You- “Tech Czar”
- 24. 6/1/2010 19 Building a You- “Tech Czar”
- 25. 6/1/2010 20 Co-Opting a Brand
- 26. 21 Co-Opting a Brand
- 27. 6/1/2010 22 The Parody of a Brand
- 28. 6/1/2010 23 The Parody of a Brand
- 29. 6/1/2010 24 The Parody of a Brand
- 30. “Houston…We have a problem.”
- 31. Case Studies
- 32. Bliss!
- 33. Case Studies
- 35. 216.212.4067
- 41. Blog: www.coolhistoryofcleveland.blog.com29 Thank You/Credit Slide
- 42. 30 Thank You Visit www.onlinemarketingsummit.com for more information Follow us @OMSummit