Lee Gallagher, Ricoh-IBM
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Lee Gallagher, Ricoh-IBM
- 1. Driving Loyalty Online and Offline Sandra Zoratti VP, Global Solutions, InfoPrint Solutions Company Lee Gallagher Direct Marketing Solutions, InfoPrint Solutions Company
- 3. sos Today, it’s all about the sos Economy (e)merging media, (c)ustomer retention, (o)nline tactics, (n)egligible budgets, (o)ffline tactics, social (m)edia, and lo(y)alty
- 4. Loyal customers buy more . Loyal Customers spend more and buy more than non- loyal customers mandate: keep customer’s loyal, re-energize past customer’s, and acquire new customers…within budget.
- 5. Direct Mail 1:1Marketing Advertising TV BLOGS Newsletters
- 6. Step 1 measure, measure, and measure ROI is everything
- 7. If you can’t measure your marketing success, good luck. Know your business impact. ROI Email, website, search engine, direct mail, social media, mobile marketing, etc.
- 8. Step 2 Know your customers Turn purchasing behavior into profit with highly-targeted marketing which builds loyalty
- 9. this is what marketers see slide coutesy of www.conversationagent.com
- 10. Photo: unaesthetic – slide from http://www.flickr.com/photos/unaesthetic/22725413/ this is what your customers see slide coutesy of www.conversationagent.com
- 11. So Y2K: One message to everyone Very 2009 and beyond: More targeted messages to one
- 12. 60%* of marketers are introducing better segmentation, profiling, and targeted strategies to better engage core audiences. Know exactly who to target along with marketing analytics and data base marketing systems *Routes to Revenue ®
- 14. Step 3 Join the conversation It’s about the conversation – not the delivery channel
- 16. Connect to the conversation www.
- 18. Proof Points connecting online with offline.
- 21. TransPromo Loyalty Brand Promo DM Data Analytics Online Business Rules Personal offer Up sell
- 22. 278 % ROI 15% Program Registrations 39% Number of Stays 34% Number of Nights Stayed 30% Revenue Generated 500% Applications, Best Western Rewards MasterCard and 40% savings in paper ccess to the data necessary to personalize their marketing to grow loyalty Results of making your offline – more relevant and “conversational” – like your online
- 23. TransPromo 27% Brand Promo DM Data Analytics Online Business Rules Regional offer Upsell
Notas do Editor
- Ricoh/IBM Internal PPT Template InfoPrint Solutions Company SZ starts, drive – lee wraps loyalty is para mont and who you want to be loyal Slide 1 We are in unprecedented times. As you know, the world economy is (arguably) in one of the most challenging phases since the Great Depression. Economic pressures are intense, there is a high level of uncertainty around the globe and we, as a world economy, collectively face multiple challenges on multiple levels. In order to flourish in these times, all companies and individuals are forced to do more with less and use our resources more wisely to maximize our investment returns. That requires innovation and new ways of doing business. In addition, the mantra to simultaneously Be Green as we implement our optimization efforts is further shaping many business decisions and approaches.
- epicenter is your website. you have to now integrate, prioritize, and then no one off campaigns where to go where to start and optimize the mix