Presentation on how traditional business models for news do not work online - and the possible alternatives being explored, including freemium models, selling services, and events.
1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog News is eating itself: new media business models for journalism
4. “ Search will see its overall share of online ad dollars swell from 45% this year to 48% in 2009 as other segments slow down.” - eMarketer ( source )
5. "Most of [the growth in local advertising] comes from pure-play companies delivering lower cost advertising that intercepts consumers not as they are reading news online, but as they are using the Web to research products and prices." - Borrell Associates ( source )
26. Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]