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Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger,  Online Journalism Blog Journalism blogging
Are blogs mainstream? ,[object Object],[object Object],[object Object]
How it happened
 
1998: Drudge Report
2001: September 11
 
2002:  Trent Lott
2003: Salam Pax
2003:  Christopher Allbritton
 
2004: Memogate
2004:  Asian tsunami
2005: London bombings
2007: Talking Points Memo
 
2007: Dave Winer wins a bet
2007: Myanmar protests
2008: Chinese earthquake
Is blogging a genre?
Is this blogging?
Is this blogging?
Is this blogging?
Is this blogging?
Is this blogging?
Is this blogging?
1.  Conversational, social, networked
2.  Incomplete, open,  ongoing
3.  Personal, informal, reflective
“ Pre-surfed web”
Expert analysis
Synthesis
Opinion
Anything you want it to be.
It’s just a platform really.
Why do  you blog?
3 reasons
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2. Commercial SEO, distribution, accountability
3. Professional Networking Pulling power Development
how  to blog
Regularly?
“ The majority of the  Top 100   blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.” ( source )
 
“ Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days” ( Eric  Kintz )
6 of Kintz’s 10 reasons why frequency doesn’t matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link
Comment
Transparency
Tags
Community (blogosphere)
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A hook.
3 broad types?
1.  ‘Behind the scenes’ reflections
2.  The niche news service
3.  The running story
But don’t be afraid to mix it up.
8 of Rohit Bhargava’s  25 basic styles of blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do something now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do more ,[object Object],[object Object],[object Object],[object Object]
[email_address]

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