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Crowdsourcing: lessons
    from Help Me Investigate



   Online Journalism session 10
   City University
   Paul Bradshaw
Monday, 21 March 2011
1. Why crowdsourcing?
  2. What we made and why
  3. What we learned




Monday, 21 March 2011
What is crowdsourcing?




Monday, 21 March 2011
"Given enough eyeballs, all
  bugs are shallow"




                        Linus' Law, Eric Raymond
Monday, 21 March 2011
2 types of crowdsourcing?
  ‘Mechanical Turk’
  ‘Wisdom of Crowds’




Monday, 21 March 2011
Which one is a journalist?
                                       6


Monday, 21 March 2011
Which one is making journalism?
                                   7


Monday, 21 March 2011
http://bit.ly/m21c2
Monday, 21 March 2011
Florida News-Press
    Talking Points Memo
    Contaminated pet food




                 DeBurgh (2008) Investigative Journalism
Monday, 21 March 2011
Engagement and diversity
  (Cars, roads and picnics)
  Failure for free: target 1%
  Game mechanics




Monday, 21 March 2011
Stigmergy
 The situation in which the
 product of previous work,
 rather than direct
 communication [induces and
 directs] additional labour


                        Reagle, in Lih (2009) p82
Monday, 21 March 2011
Socio-psychological reward
 (social)
 Hedonic personal gratification
 (fun)



                        Benkler (2006)
Monday, 21 March 2011
What we did.




                  Building Help Me Investigate
Monday, 21 March 2011
14


Monday, 21 March 2011
15


Monday, 21 March 2011
Monday, 21 March 2011
Monday, 21 March 2011
Monday, 21 March 2011
Monday, 21 March 2011
Funding
  Business model
  Structure
  Legal issues




Monday, 21 March 2011
13


Monday, 21 March 2011
14


Monday, 21 March 2011
Monday, 21 March 2011
Monday, 21 March 2011
Monday, 21 March 2011
Monday, 21 March 2011
What is ‘success’?




Monday, 21 March 2011
What worked




Monday, 21 March 2011
5 ingredients
    An alpha user
    Momentum - results/feedback
    Modularity (Break-down-able)
    Public-ness
    Expertise (Diversity)



Monday, 21 March 2011
Fire and water investigations




Monday, 21 March 2011
What next?




Monday, 21 March 2011
4 problems to solve
    Editorial
    Community
    Legal
    Technical




Monday, 21 March 2011
Open source code
  Game: separate tool from team
  More structure
  Community strategy




Monday, 21 March 2011
from Slideshare.net/unthinkingly
Monday, 21 March 2011
Monday, 21 March 2011
Questions?




  .


Monday, 21 March 2011
Links


   OnlineJournalismClasses.tumblr.com
   Delicious.com/paulb/crowdsourcing
   Delicious.com/paulb/hmicuttings
   Delicious.com/paulb/hmi


Monday, 21 March 2011
Books


   Yochai Benkler: The Wealth of Networks
   Axel Bruns: Gatewatching
   Axel Bruns: Blogs, Wikipedia, Second
   Life and Beyond
   Andrew Lih: The Wikipedia Revolution

Monday, 21 March 2011
Lab


  Last chance to get feedback on your
  community strategy and group blogs
  from both your tutor and your peers.



Monday, 21 March 2011

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Crowdsourcing: Lessons from Help Me Investigate