Presentation on the model for the 21st century newsroom and strategies for online publishing, made in Copenhagen March 2012

1. Storytelling in the
link economy
Paul Bradshaw
Denmark, March 2012
Thursday, 15 March 2012

2. What happens
when you move from
physical monomedia to digital,
multiplatform, networked
production?
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11. link
link
link
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12. link
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13. Video: live multiplatform election coverage (PBS)
http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42
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14. The neverending story
Bookmarking, tweeting, blogging,
broadcasting, contextualising,
reflecting, analysing, responding,
discussing, hosting, interacting,
updating.
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15. link
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16. Do something:
How might you plan for a
‘neverending story’?
(Think before and after)
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17. image by
The production line is
being replaced
by a network
.
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18. http://www.youtube.com/watch?v=huuNHtbp1oE
http://onlinejournalismblog.com/2012/03/01/how-journalism-
has-changed-guardian-3-pigs-video-says-it-better-than-
anything/
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http://www.youtube.com/watch?feature=player_embedded&v=tp4wEewrQdU
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23. Print: Paul Lewis, The Guardian
A networked journalist
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27. link
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28. link
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30. The role of a journalist in a
networked age
Making the hidden findable
A voice to the voiceless
Connecting communities
Verifying and debunking
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31. Building social capital through
'Brokerage relationships'
Save search costs (filter)
Reduce uncertainty (ratings)
Trust (verify)
Negative ties (don't shoot messenger)
Emotional involvement (vox populi)
Coordination (campaigns)
Expertise (translation)
Daniel Brass, in Social Capital (2009) ch10
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32. Do something:
Take a role -
plan what you’d do for a
particular story
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33. Question:
How do you stimulate
conversation?
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34. POST strategy:
People
Objectives
Strategy
Technology
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35. http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/
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36. The Post noticed, for instance, that
photo galleries — without sound — get
better play during the day (with
workplace usage), while video
supplements to stories get more used
in the evening. Twitter is best at
multiplying traffic on big breaking
stories, while Facebook referrals will
relay the trend stories better.
http://newsonomics.com/the-newsonomics-of-the-washington-posts-reader-dashboard-1-0/
Thursday, 15 March 2012

37. Do something:
How could you involve
users in pre-production,
production and post-
production
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38. Working in a
network:
live journalism
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40. “ Stories are most engaging
when they are happening, and the
level of interest and engagement
is only increased when they are
supplemented with context, new
facts and conversation.
- Emily Bell
http://www.flickr.com/photos/twitteroffice/5681263084/sizes/z/
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41. Do something:
Choose a big event.
How do you perform a
useful role? What about
other events?
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42. If you remember
NOTHING
ELSE...
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43. 3 things:
Make product from
process
Work in networks
Plug in, but seek out
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44. Thank you.
Twitter.com/paulbradshaw
Linkedin.com/in/onlinejournalist
Slideshare.net/onlinejournalist
All links at Delicious.com/paulb/Denmark12
Thursday, 15 March 2012