7. ~665 million accounts
70% outside the U.S.
Half login every day
Average 130 friends
200 million via mobile
Source: h*p://www.Facebook.com
8. Facebook now
commands
about half of
Social Media
Traffic
Source: Facebook Success Summit 10
9. ~156 million blogs
Over half of blogs keep
family & friends updated
42% become friends with
someone met on blog
63% of bloggers become
advocates for a cause
Source: intac.net and wikipedia
10. 2+ billion videos watched
per month
Each minute 24 hours of
video uploaded
30 percent of videos account for
99 percent of views on the site
More video uploaded to
YouTube
in 60 days
than to all
3 MAJOR TV networks
in 60 years.
Source: youtube.com, techweek.org
11. ~200 million accounts
1 billion Tweets a week
About ⅓ tweet about brand
Top 3 states: MA, WA, OR
Sources: April 2010 Huffington Post; January 2011, Hubspot, March 2011, Socialnomics
12.
13. 100+ million accounts
61% of users are men
21% age 18-24; 36% age 25-34;
36% 35-54, 7% age 55+
Execs from all Fortune 500 companies
About 20% are small biz
Source: LinkedIn.com, LinkedIn blog, socialnomics
14. Of the world's 4 billion
mobile phones, 25% are
smart phones; 75% are
SMS enabled
By 2014, mobile internet should
take over desktop internet usage
Source: microsoI.com
113. Deeper and longer
relationships with
Major Donors come from
connections with you
outside and inside your
organization.
114. Learn when new things
happen in their lives . . .
• celebrations like new baby, son's graduation,
daughter's wedding, birthday, vacations, job
change, moving, etc.
• tragedy in their lives (the loss of a loved one,
divorce, disaster, loss of a job, etc.
• their passions, their charities of choice
• common interests outside the organization
122. Carol Patterson
Kris Hoots and Steve Thomas
VP Marketing
Partners
CityTeam
Oneicity
Phone: 408.316.6892
Phone: 206.922.2411
Website: www.cityteam.org
Website: www.oneicity.com
email: cpatterson@cityteam.org
Blog: www.oneicity.com/blog
Facebook: www.facebook.com/oneicity
email: hoots@oneicity.com
st@oneicity.com
Notas do Editor
Ask question about when people joined FB? When/if org joined FB?
US number one country on FB with +/- 150MM users.CA number one state – if own country, would be between Mexico and Italy in terms of size.
Source: Facebook.comAverage user has 130 friends on the siteAverage user sends 8 friend requests per monthAverage user spends an average 15 hours and 33 minutes on Facebook per monthAverage user visits the site 40 times per monthAverage user spends an 23 minutes (23:20 to be precise) on each visitAverage user is connected to 80 community pages, groups and eventsAverage user creates 90 pieces of content each month200 million people access Facebook via a mobile device each dayMore than 30 billion pieces of content are shared each dayUsers than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile usersFacebook generates a staggering 770 billion page views per month
Source: intac.net and wikipedia
http://Youtube.com
The top 3 states with the most Twitter usage are Massachusetts, Washington and OregonTwitter users are, in total, tweeting an average of 55 million tweets a day.Twitter's search engine receives around 600 million search queries per day.Of Twitter's active users, 37 percent use their phone to tweet.Over half of all tweets (60 percent) come from third party applications.April 14, 2010 Huffington Post
March 2011 hits 100 million
WAIT for the PRACTICAL.
$3 million cap campaign on 6 feet of kraft paper and 7 sharpies…
Dunbar's number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. Dunbar was a British anthropologist. These are relationships in which an individual knows who each person is, and how each person relates to every other person.[1]
this isn't a "them" it's a "you"
1978 Yankelovich study: 2K and 5K131 billion spent on TV in 2010, that's twice what was spent on DB, 8 X what was spent on RADIO… all to gain your attention… NPOs no different.
1978 Yankelovich study: 2K and 5K Selling messages daily131 billion spent on TV in 2010, that's twice what was spent on DB, 8 X what was spent on RADIO… all to gain your attention… NPOs no different.
“our mother has a strong ROI that’s hard to put on paper, and that’s what he’s saying about social media.”
For most of us, “our mother has a strong ROI that’s hard to put on paper, and that’s what he’s saying about social media.”
For most of us, “our mother has a strong ROI that’s hard to put on paper, and that’s what he’s saying about social media.”
Here's how the typical NPO FB interaction goes…
Hand shake thing….
Hand shake thing….
Hand shake thing….
Hand shake thing….
Making The Major Donor Ask & Developing the Relationship