From a presentation to the Canadian Marketing Association Manitoba Chapter. Learn the basics of navigating the Wordpress backend, changing themes, configuring critical out-of-the-box settings, installing must-have plugins to add features for things like SEO and content sharing, and general best practices for posting pages or blog posts.

1. Press Start…Getting the
Most out of WordPress
Kevin Gordon

2. Agenda
• About Me
• Getting Set up
• The basics of WordPress
• Configuring out-of-the-box features
• Must-have plugins
• …Bonus! $100 Free Google Adwords Vouchure

3. Getting Setup
Wireless Internet Access
Network/SSID: UW-Conference
Passphrase: conference
Authentication: WPA

4. Getting Setup
Accessing the Training Environment
http://training.one2m.ca/wordpress/wp#/wp-admin
Instance ID: to be provided
Username: training
Password: Spring2012

5. The Basics of WordPress
• It started off as a blog platform
• It’s a content management system (CMS)
• It can run Facebook Fan Page Tabs
• It can serve mobile websites
• It can run E-Commerce Sites
• It can do anything you want it too!

6. Configure Out-of-the-box
• Enable Spam Protection
• Disable User Registration
• Setting Time Zone & Date/Time Format
• Set Remote Publishing Options
• Set Update Services (Almost 50 of them)
• Set Reading Options
• Set Discussion Options
• Change Default Media Location
• Set URL Permalink Format

7. Must Have Plugins
• All in one SEO • Facebook OGP
• Dot HTML, PHP, XML etc • XML-Sitemap
• Facebook Comments • Redirection
• Google Analytics • WP No Category Base
• Parallel Loading System • Youtube Shortcode
• Digg Digg • jQuery Lazy Load
• TinyMCE Advanced • W3 Total Cache
• Social Metrics • WP Touch
• Tweet My Post
*Items in bold will be covered in training

8. Must Have Plugins - SEO
• All in one SEO
• Dot HTML, PHP, XML etc
• XML-Sitemap
• Redirection
• WP No Category Base

9. Must Have Plugins – Site Speed
• Parallel Loading System
• jQuery Lazy Load
• W3 Total Cache

10. How Site Speed Helps your SEO – NO PLUGINS

11. How Site Speed Helps your SEO – Parallel Loading
• Browsers download 6 files at a time
– One2M has 68 individual files
– FarmMarketer.com has 85 individual files
– Dairy Farmers of Manitoba has 11 individual files
– WhyWSI.com has 100 individual files

12. How Site Speed Helps your SEO – W3 Cache
• Combine multiple javascript files in to one
• Combine multiple css files in to one
• Remove un-needed whitespace
• Creates cached copies of all pages
• Speeds up the time necessary for your web
server to serve the content to the visitor

13. How Site Speed Helps your SEO – Parallel Loading

14. How Site Speed Helps your SEO – Cloudflare
• FREE Content Distribution Network (CDN)
• Caches your website on 14 servers world-wide, 7
in North America
• Serves content from closest server to visitor
• Continues to serve your site even if your site
goes down
• Provides an added level of security

15. How Site Speed Helps your SEO – Cloudflare

16. How Site Speed Helps your SEO – Lazy Load
• Images/Media below the fold only loads when a
user scrolls close to it
• Improves initial load time
• Improves perceived load time

17. Must Have Plugins – Admin Tools
• Google Analytics
• TinyMCE Advanced
• Social Metrics
• Youtube Shortcode

18. Must Have Plugins – Social Engagement
• Facebook Comments
• Digg Digg
• Facebook OGP
• Tweet My Post

19. Google Adwords Vouchure
• If you have never advertised on Google Adwords,
we can provide you a $100 vouchure to get
started and a free 30 minute consultation to help
you get started
• If you are already advertising, we’ll give you a
free 60 minute review and analysis of your
existing campaign.
Email: kevin@one2m.ca

20. Upcoming Events
• What Google Tools are Right for You?
• Marketing on Facebook
• Canada’s New Anti-Spam Legislation
• Hear from True North Sports & Entertainment’s
Marketing Department on Challenges they faced
• IC Group Presentation

21. CMA Membership Special
• Non-members can become members for a
reduced rate for attending today’s conference.
• Please call Pam @ 885-2846 for details

22. Thank You!
Kevin Gordon
kevin@one2m.ca
Cell: 510.0223